What to expect at ULTA Beauty’s Black Friday 2023 Sale

We’re already looking forward to ULTA Beauty’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

If history repeats itself, you won’t have to wait until the long weekend to shop ULTA’s Black Friday sale this year; be on the lookout for the event to begin on the Saturday before Thanksgiving and run for about a week until the following Saturday night. Afterwards, their Cyber Monday sale will likely begin on Sunday morning (but this time online-only).

  • Expected BF sale start date, online: Saturday November 18, 2023 at 8:00pm CT (that’s 5 days before Thanksgiving).
  • Expected BF sale start date, in-stores: Sunday November 19, 2023 when stores open at 9:00AM.
  • Expected BF sale end date: Saturday November 25, 2023 or while supplies last (you can expect that their best beauty doorbusters to sell out early).

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Current Offers

We’re including a complete list of ULTA Beauty’s current offers and specials below. Be sure to check out what’s available today before heading out to shop. Happy bargain hunting!

Last Year’s Black Friday Ad

Updated on Wednesday November 16, 2022: ULTA Beauty’s Black Friday is posted! See all 11 pages below. Here’s what you need to know:

  • ULTA Beauty’s Black Friday sale begins on Saturday November 19, 2022 at 8:00pm CT at ulta.com and in-stores on Sunday November 20, 2022 at 9:00AM local time. Offers valid through Saturday November 26, 2022 or while in-stock supplies last.
  • All ULTA Beauty stores nationwide are closed on Thanksgiving day itself.
  • ULTA Beauty’s Black Friday ad is 12 pages long this year. One of the featured doorbuster deals that we see year after year is a huge makeup kit, priced at 50% off. You’ll also see a number of other deals at 50% off and a page of buy-one get-one free specials.

Ad History

Are you interested in seeing some of ULTA’s older Black Friday ads? Then you’re in luck! Follow the links below to view the last few years of ad history.

A look outside the ULTA Beauty store located on Betteravia Rd. in Santa Maria, CA. Photo by Witold Sadowski.
A shopper looks at cosmetics on display at the ULTA Beauty store in Santa Maria, CA. Photo by Witold Sadowski.


What are you planning on getting at ULTA Beauty this Thanksgiving weekend? Let us know in the comments below.

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