ULTA Beauty Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at ULTA’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see a similar offer return). We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Last Year’s Black Friday Ad

Last updated on Sunday November 24, 2019: ULTA Beauty officially released their Black Friday ad on their site early this morning. We’ve got it scanned in for you below but you can also check it out at ulta.com.

Expected Start & End Dates

Below are the start and end times we are expecting to see at Ulta’s Black Friday sale this year. Our predictions are based of off last year’s sale schedule.

  • Expected start date, online: Thursday, Thanksgiving day, at 3:00PM PT / 5:00PM CT / 6:00PM ET (November 26, 2020).
  • Expected start date, in-stores: Thursday, Thanksgiving day, November 26, 2020 when doors open. Most locations are expected to open at 5:00PM local time.
  • Expected end time: The best doorbuster deals will likely sell out by Thursday evening, Thanksgiving day. Everything else will likely be available through the end of day on Black Friday, November 27, 2020.

Current Offers

You may not have to wait until ULTA’s Black Friday sale to pick up a good deal today. We’re including a list of all of their current offers and specials below which you can take advantage of today. Enjoy!

Does Ulta Beauty’s Black Friday Sale Require a Coupon?

Typically no, it’s not required. Ulta’s advertised Black Friday specials are often already marked down both in stores and online. If you’ll need to use a code or print a coupon to take with you in-stores then we’ll let you know. All online codes are entered into the “add coupon code” field during the first step of the checkout process (as shown in the example below). Just remember that Ulta Beauty usually does not let you combine codes with any other coupon offers you may have.


Are you interested in seeing some of Ulta’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.


What are you planning on getting at ULTA Beauty this Thanksgiving weekend? Let us know in the comments below.

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