ULTA Beauty Black Friday 2022 Sale & Ad – What to Expect

Updated on Monday August 22, 2022: We’re still waiting to get more news about ULTA Beauty’s Black Friday 2022 sale — including securing a copy of their ad, confirming this year’s top cosmetic and fragrance deals, and verifying the sale start and end dates — however, because we’ve been tracking their sales for 9 consecutive years now, we pretty much know what to expect. Here’s a summary of what you’ll likely see during their Black Friday sale this coming Thanksgiving weekend (our predictions are based on ULTA Beauty’s historical trends):

  • ULTA Beauty’s Black Friday ad will likely be released sometime in mid-November (last year it was on November 14th). The sale usually kicks off on the Sunday before Thanksgiving and ends on Saturday, the day after Black Friday or while supplies last.
  • You’ll likely be able to shop the sale both in stores and online. Last year all ULTA Beauty stores nationwide were closed on Thanksgiving day itself due to the COVID-19 pandemic. But with easing restrictions, they may decide to re-open this year.
  • You can expect ULTA Beauty’s Black Friday ad to be between 4 to 10 pages long. One of the featured doorbuster deals that we see year after year is a huge makeup kit, usually valued at around $200, on sale for $14.99. You’ll also see a page of 50% off specials and a free gift promotion when you make a qualifying purchase in fragrance (you usually have to spend $60+ to get it).
  • You can scroll down the page to browse last year’s ad scan to get a general idea of the type of offers that they typically run (it’s likely that we’ll see similar items and deals return again here in 2022).

As always, the latest Black Friday news will be posted as soon as we get it. Be sure to bookmark this page and check back again soon for more updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Dates

ULTA’s Black Friday sale this year is expected to start once again on the Sunday before Thanksgiving and run for a week until Saturday night, or while supplies lasts. You can then expect their Cyber Monday sale to begin immediately afterwards on Sunday morning (but this time online-only). Here are the Black Friday start and end dates that we are predicting from ULTA Beauty this year:

  • Expected Black Friday sale start date: Sunday November 20, 2022 (that’s 4 days before Thanksgiving).
  • Expected Black Friday sale end date: Saturday, November 26, 2022 or while supplies last (it’s likely that their best deals will sell out early).

We will be posting ULTA Beauty’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Current Offers

We’re including a complete list of ULTA Beauty’s current offers and specials below. Be sure to check out what’s available today before heading out to shop. Happy bargain hunting!

Last Year’s Black Friday Ad

Updated on Sunday November 14, 2021: ULTA Beauty’s 4-page Black Friday 2021 ad is here. We’ve got it scanned in for you below. Shop the deals in-stores and at ulta.com beginning Sunday November 21st, 2021. Happy bargain hunting!!

Our Favorite Deals for 2022

This is now the 9th year that we’ve been tracking ULTA Beauty’s Black Friday deals and over the year’s we’ve gotten to know their sales pretty well. So what should you be on the lookout for when browsing their ad? Well, many of best offers, known as “beauty busters”, are usually featured on the cover page of their ad. These typically include:

  • The ULTA Beauty Collection — ULTA Beauty’s Black Friday sale always has a huge makeup kit featured on the front page of their ad. Last year it was the “Glam Edition” priced at $14.99, which was 50% off the regular list price. However it’s total value was $200 if you were to purchase everything separately.
  • All the 50% off deals — You’ll likely see a handful of beauty and makeup products on sale at 50% or more off. All of these are worth checking out and often sell out quickly. Some of the brands included in the offer last year were Lancome, Too Faced, Urban Decay’s, The Body Shop and NYX.
  • Free gift with purchase — Besides all the Black Friday specials, if you shopped online last year then you could have received a Plush Robe or Luxury Throw with any fragrance purchase of $60 or more.
  • In-store doorbuster deals — If you’ll be venturing out and shopping at your local ULTA Beauty store this year then be on the lookout for their five for $5 stocking stuffers to return again. Last year you could have picked up any five beauty products of your choice, with over 40 items to choose from normally priced at $2.99/each, for just $5.00 for all five.

Ad History

Are you interested in seeing some of ULTA’s older Black Friday ads? Then you’re in luck! Follow the links below to view the last few years of ad history.


What are you planning on getting at ULTA Beauty this Thanksgiving weekend? Let us know in the comments below.

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