Zales Black Friday 2022 Sale & Ad – What to Expect

Updated on Sunday August 14, 2022: We’re still working on confirming Zales’ Black Friday sale details — including securing a copy of their ad, offer highlights, official terms and 2022 sale dates — however, because we’ve been tracking their sales for about a decade now, we pretty much know what to expect. Here’s a summary of what’s likely to come at their Black Friday event this year:

  • You’ll notice that Zales runs deals all November long; be on the lookout for a pre-Black Friday sale for the first 10 days of the month. Then on about two weeks before Black Friday (on or around November 11th), the main event will likely begin. Historically, the sale lasts through Cyber Monday or while in-stock inventory lasts.
  • Zales Black Friday sale is usually offered both in-stores and online. However all Zales Factory Outlet locations typically do not participate in the same promotion.
  • If shopping in-stores, keep in mind that some locations may be closed on Thanksgiving day itself.
  • In terms of the deals, 30% to 50% off nearly everything in the store has been offered these last few years in a row. However, some exclusions like watches, ArtCarved class rings, loose diamonds, special orders and create-your-own items usually apply.
  • You can scroll down the page to view last year’s ad to get more details about the type of featured offers that they usually run as well as to see the official terms and conditions for the sale.

As always, the latest Black Friday news will be posted as soon as we get it. Be sure to bookmark this page and check back again soon for more updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Times

Zales is one of those stores that typically gives you plenty of time to shop their sale. Not only is their main Black Friday event usually about two weeks long, but they are also known for running a pre-Black Friday sale before that as well (which was live last year for about a week). So if the trend continues here in 2022 then these are the Black Friday sale start and end dates that you can expect to see:

  • Expected pre-BF sale dates: November 3-10, 2022 or while in-stock inventory lasts.
  • Expected Black Friday sale start date: Friday November 11, 2022 (that’s exactly two weeks before Black Friday itself).
  • Expected Black Friday sale end date: Cyber Monday, November 28, 2022 or while inventory lasts.

We will be posting Zales’ confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Current Offers

We’re including a complete list of Zales’ current coupons and promotions below. Be sure to take a look at what’s available today before heading out to shop. Happy bargain hunting!

Last Year’s Black Friday Ad

Updated on Friday November 12, 2021: Zales has a few pretty good sales throughout the year but their Black Friday sale has to be one of our favorites. But no need to wait until Thanksgiving weekend to shop the bargains — Their sale just launched today, extra early this year!

Starting now, you can shop or your nearest Zales retail store (excluding outlet locations) to pick up 30% to 50% off nearly everything in the store. That’ includes engagement rings to earrings, wedding bands to necklaces (guys, if you’re looking to pop the question, this is your opportunity to do it). The only major exclusions seem to be watches, ArtCarved class rings, loose diamonds, special orders and create-your-own items. And of course everything is subject to sell out early so it’s probably not the best idea to wait until the last day to shop the sale in order to have the best selection possible.

Another thing to keep in mind is that online shoppers can qualify for free shipping within the United States. Plus whatever you end up getting it’s covered by a 60 day risk-free return policy if you or your loved one doesn’t love it (which may or may not be extended until after Christmas into the new year so keep an eye out for that as well).

We’ve posted a copy of this year’s Black Friday ad below so be sure to check it out for a look at this year’s featured specials and for a copy of the official sale terms and conditions. The sale will last through Cyber Monday, November 29, 2021 (or while supplies last). Good luck finding that perfect piece of jewelry!

What’s Typically Excluded?

Any so called “storewide sale” that you come across are always accompanied with a mile-long list of terms, conditions, exclusions and so forth. Zales is no different in that regard often has several import product segments excluded from the offer. Here’s what we’re expecting:

  • Select watches and select designer collections excluded from the offer.
  • All ArtCarved class rings, loose diamonds, special orders and Create Your Own program styles excluded form any additional discounts.
  • Gift cards and service related purchases (i.e. repairs, shipping fees, etc.) do not qualify for any discounts.

It’s also worth noting that some items may sell out early and some styles may not be available or in-stock at all of Zales’ retail locations.

Ad History

We’ve built quite an archive of Zales’ previous Black Friday ads over the years. If you’re interested, you can follow the links below to view their ad history.

  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1 and 2.
  • 2016: Page 1, 2, 3 and 4.
  • 2015: Page 1.


What new jewelry are you planning on buying this long weekend at Zales? Getting something for yourself or are you shopping for a Christmas gift? Maybe an engagement ring for one lucky lady? Let us know in the comments.

One thought on “Zales Black Friday 2022 Sale & Ad – What to Expect”

  1. Love Zales! I got my engagement ring from them (17 years ago) and would like my daughter to have her first jewelry piece from them too. As she is becoming teenager we decided to buy her a pair of small diamond earrings and we are hoping for a good deal!

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