Zales Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at Zales’ Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see a similar offer return). We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Last Year’s Black Friday Ad

Last updated on Saturday November 23, 2019: Zales has a few pretty good sales throughout the year but their Black Friday sale has to be one of our favorites. But no need to wait until Thanksgiving weekend to shop the bargains — Their sale is already live today, extra early this year!

Visit or your nearest Zales retail store (excluding outlet locations) to pick up 30% to 50% off nearly everything in the store. That’ includes engagement rings to earrings, wedding bands to necklaces (guys, if you’re looking to pop the question, this is your opportunity to do it). The only major exclusions seem to be watches, ArtCarved class rings, loose diamonds, special orders and create-your-own items. And of course everything is subject to sell out early so it’s probably not the best idea to wait until the last day to shop the sale in order to have the best selection possible.

Another thing to keep in mind is that online shoppers can qualify for free shipping within the United States. Plus whatever you end up getting it’s covered by a 60 day risk-free return policy if you or your loved one doesn’t love it (which may or may not be extended until after Christmas into the new year so keep an eye out for that as well).

We’ve posted a copy of this year’s Black Friday ad below so be sure to check it out for a look at this year’s featured specials and for a copy of the official sale terms and conditions. The sale last throughs Cyber Monday, December 2, 2019 (while supplies last). Good luck finding that perfect piece of jewelry!

Zales’s Black Friday Ad & Terms

Black Friday Start & End Times

Here are Zales’s confirmed Black Friday sale dates this year:

  • Start date: Thursday November 20, 2019.
  • End date: Monday November 2, 2019 or while supplies last.

What’s Typically Excluded?

Any so called “storewide sale” that you come across are always accompanied with a mile-long list of terms, conditions, exclusions and so forth. Zales is no different in that regard often has several import product segments excluded from the offer. Some of those may incude:

  • Select watches and select designer collections.
  • All ArtCarved class rings, loose diamonds, special orders and Create Your Own program styles.
  • Gift cards and service related purchases (i.e. repairs, shipping fees, etc.).

It’s also worth noting that some items may sell out early and some styles may not be available or in-stock at all of Zales’s retail locations.

Current Offers

We’re including a list of all of Zales’s current coupons and promotions below. Enjoy!

What’s New at Zales?

Are you planing on getting your sweetheart something sparkly from Zales but have no idea what to get? No worries, we’re here to help! Here’s a look at some of our favorite finds for 2019, tagged in Zales’s new arrivals section:

Diamond Wedding Anniversary Band — Set in 10K while gold, this gorgeous diamond anniversary ring features three rows of diamonds for a total weight of 1/4 carat. It can be customized with your wife’s name or any other special message of up to a maximum of 14 characters (blank spaces count). The ring is pre-sized with your choice of full and half sizing anywhere from 5.0 through 9.0. It normally retails for $469.

Triple Heart Pendant — A beautiful piece of jewelry doesn’t need to break the bank, and this pendant is a perfect example of that. Normally priced at just $199, this three hearted pendant is set in sterling silver and rose rhodium. The two smaller hearts have set-in diamonds wighting in at 1/4 carat in total. It also comes on a 18-inch cable chain so there’s noting else you need to buy.

Sapphire Hoop Earrings — This alternating mix of blue topaz and lab-created white sapphires are sure to sparkle. They are set in polished sterling silver and secured with hinged latch backs. The stones have a classic round cut and are in prong setting. This set normally retails from $99.

Something for the Guys — Zales has hundreds of rings and chains for men. Regardless of your budget, from just a few hundred dollars to a few thousand dollars, you should be able to something nice. We found these two rings pictured above that we like but there are countless of other styles you can browse on Zales’s site (in-store selection will vary).


Are you interested in seeing some of the older Black Friday ads from Zales? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1 and 2.
  • 2016: Page 1, 2, 3 and 4.
  • 2015: Page 1.


What new jewelry are you planning on buying this long weekend at Zales? Getting something for yourself or are you shopping for a Christmas gift? Maybe an engagement ring for one lucky lady? Let us know in the comments below

One thought on “Zales Black Friday 2020 Sale – What to Expect”

  1. Love Zales! I got my engagement ring from them (17 years ago) and would like my daughter to have her first jewelry piece from them too. As she is becoming teenager we decided to buy her a pair of small diamond earrings and we are hoping for a good deal!

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