Zales’ Black Friday 2023 Sale: The BF Event is Live!

Updated on Friday November 17, 2023: Zales has a few pretty good sales throughout the year but their Black Friday sale has to be one of our favorites. But no need to wait until Thanksgiving weekend to shop the bargains — Their sale, just as we predicted, begins today!

Starting now, you can shop or your nearest Zales retail store (excluding outlet locations) to pick up 40% to 50% off nearly everything in the store. That’ includes engagement rings to earrings, wedding bands to necklaces (guys, if you’re looking to pop the question, this is your opportunity to do it). The only major exclusions seem to be watches, ArtCarved class rings, loose diamonds, special orders and create-your-own items. And of course everything is subject to sell out early so it’s probably not the best idea to wait until the last day to shop the sale in order to have the best selection possible.

Another thing to keep in mind is that online shoppers can qualify for free shipping within the United States. Plus whatever you end up getting it’s covered by a 60 day risk-free return policy if you or your loved one doesn’t love it (which may or may not be extended until after Christmas into the new year so keep an eye out for that as well).

We’ve posted a copy of this year’s Black Friday ad below so be sure to check it out for a look at this year’s featured specials and for a copy of the official sale terms and conditions. The sale will last through Cyber Monday, November 27, 2023 (or while supplies last). Good luck finding that perfect piece of jewelry!

Black Friday 2023 Start & End Times

Zales is one of those stores that typically gives you plenty of time to shop their sale. Not only is their main Black Friday event over a week long, but they also run a pretty good pre-Black Friday sale before that as well. And we’ve been watching the same trend repeat itself over the last 7 years.

  • Confirmed Early BF sale dates: November 10-16, 2023 or while in-stock inventory lasts.
  • Confirmed Black Friday sale start date: Friday November 17, 2023 (that’s one week before Black Friday itself).
  • Confirmed Black Friday sale end date: Cyber Monday, November 27, 2023 or while inventory lasts.

Current Offers

We’re including a complete list of Zales’ current coupons and promotions below. Be sure to take a look at what’s available today before heading out to shop. Happy bargain hunting!

What’s Typically Excluded?

Any so called “storewide sale” that you come across are always accompanied with a mile-long list of terms, conditions, exclusions and so forth. Zales is no different in that regard often has several import product segments excluded from the offer. Here’s what we’re expecting:

  • Select watches and select designer collections excluded from the offer.
  • All ArtCarved class rings, loose diamonds, special orders and Create Your Own program styles excluded form any additional discounts.
  • Gift cards and service related purchases (i.e. repairs, shipping fees, etc.) do not qualify for any discounts.

It’s also worth noting that some items may sell out early and some styles may not be available or in-stock at all of Zales’ retail locations.

Ad History

We’ve built quite an archive of Zales’ previous Black Friday ads over the years. If you’re interested, you can follow the links below to view their ad history.

  • 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1 and 2.
  • 2016: Page 1, 2, 3 and 4.
  • 2015: Page 1.
The double doors are wide open at the Zales Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What new jewelry are you planning on buying this long weekend at Zales? Getting something for yourself or are you shopping for a Christmas gift? Maybe an engagement ring for one lucky lady? Let us know in the comments.

One thought on “Zales’ Black Friday 2023 Sale: The BF Event is Live!”

  1. Love Zales! I got my engagement ring from them (17 years ago) and would like my daughter to have her first jewelry piece from them too. As she is becoming teenager we decided to buy her a pair of small diamond earrings and we are hoping for a good deal!

Leave a Reply