Tag Archives: Zales BF

Zales Black Friday 2024 Sale Predictions

Updated on Friday February 2, 2024: Regardless if you’re planning on buying that perfect diamond engagement ring or if you’re shopping for a gold necklace to give to someone special under the Christmas tree, Zales’ upcoming Black Friday sale will help you save on just about all jewelry storewide. So when can you shop this year and what will we see? Here’s a look at our predictions for 2024.


Our Black Friday 2024 Predictions

  • The first pre-Black Friday emails that we usually see from Zales come out two weeks before Thanksgiving. But historically, it’s always been worth waiting for the main event; you can expect it to begin a week before Black Friday itself. That would on Friday November 22, 2024 if the same trend continues this year.
  • The event usually continues through Cyber Monday or while supplies last. That falls on Monday December 2, 2024 this year. Just keep in mind that certain specials may be added throughout the event.
  • In terms of the deals, we typically see 50% off select specials and up to 40% off nearly everything else. Just keep in mind it’s “up to 40% off” so not everything will be on sale at that price point. Plus, as always, there will be certain exclusions. You can scroll down the page to see last year’s ad, highlights and official terms to get a general sense of type of offers that we typically see.
  • Online shoppers usually qualify for free shipping anywhere within the United States.
  • Most purchases made at Zales are covered by a 60 day risk-free return policy. So if you or your loved one doesn’t love whatever you bought, in most cases you shouldn’t have any issues giving it back for a full refund (which may or may not be extended until after Christmas and into the new year so keep an eye out for an extension of the return policy during the holidays).
  • So what exclusions can you expect to see from Zales’ Black Friday 2024 sale? Well, probably the same ones from last year. Those include: “Clearance, ArtCarved class rings, Design Suite, Create Your Own program styles, select collections, Vera Wang Love Gifts & Custom, Designer Spotlight Collections, select watches, Movado, Coach, Bulova Frank Sinatra, Smart watches, loose diamonds, specially priced items, special events, special orders, close-outs, pre-owned, gift cards, repairs, warranties and prior purchases.”
  • Most importantly, is Zales’ Black Friday sale worth shopping? That’s a hard question to answer because of the vast variety of jewelry that’s included. Some of the specials will be good and some not as good (and often similar to what you’ll see at some of their other events, such as their Labor Day sale). We always recommend that you compare whatever you’re looking to buy with similar items at other jewelry stores, especially with Costco (they seem to have some of most competitive prices on jewelry). There’s a lot of discussion on this topic on Reddit, including if it’s worth buying natural or lab-grown diamonds.

Of course as we always do here on Blacker Friday, the moment Zales’ Black Friday 2024 ad is released and the offers officially confirmed, we’ll post everything you will need to know right on this page. So be sure to check back regularly for the latest updates or join our newsletter to stay informed.


Last Year’s Black Friday Ad


Black Friday 2024 Start & End Dates

Zales is one of those stores that typically gives you plenty of time to shop their event. Not only is it over a week long, but they also run pre-BF deals before then as well. And we’ve been watching the trend roughly repeat itself over the last 8 years.

  • Expected early BF sale dates: November 15-21, 2024 or while in-stock inventory lasts.
  • Expected Black Friday sale start date: Friday November 22, 2024 (that’s one week before Black Friday itself).
  • Expected Black Friday sale end date: Cyber Monday, December 2, 2024 or while inventory lasts.

Ad History

We’ve built quite an archive of Zales’ previous Black Friday ads over the years. Follow the links below to view the ad history.

  • 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1 and 2.
The double doors are wide open at the Zales Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

What new jewelry are you planning on buying this upcoming holiday weekend at Zales? Getting something for yourself or are you shopping for the perfect Christmas gift? Maybe an engagement ring for one lucky girl? Let us know in the comments below.