What to expect at Helzberg Diamonds’ Black Friday 2023 Sale

We’re already looking forward to Helzberg Diamonds’ Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Similar to some of the other popular fine jewelry stores such as Zales, KAY and Jared, Helzberg Diamonds’ typically gives you plenty of time to shop their Black Friday sale; the deals often begin on the Tuesday before the long weekend and run for a week, likely end on Wednesday or while in-stock inventory lasts. So if we assume a similar sales schedule will return here in 2023 then these are the start and end dates that we’ll likely see:

  • Expected BF sale start date: Tuesday November 21, 2023 (that’s two days before Thanksgiving).
  • Expected BF sale end date: Wednesday November 29, 2023 or while supplies last.

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Current Offers

A full list of Helzberg Diamond’s current offers and coupons — all of which are available today — can be found below. Be sure to see what’s on sale before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Tuesday November 22, 2022: Helzberg Diamonds’ Black Friday sale officially kicked off this morning!

Starting now, shop helzberg.com to not only get up to 60% off sale jewelry (there’s hundreds of pieces on sale!) but also a free Microsoft Surface Laptop Go with any $1699.99+ purchase (use promo code MICROSOFT).

See official terms posted below for complete offer details. Some exclusions may apply. Offers available while supplies last. Happy bargain hunting!

Ad History

Are you interested in seeing some of Helzberg Diamonds’ older Black Friday ads? Then follow the links below to view the archived ad scans.

  • 2022: Page 1, 2, 3 and 4.
  • 2021: Page 1, 2, 3 and 4.
  • 2020: Page 1.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2 and 3.


Do you already have your favorite jewelry picked out? Then let us know what you’ll be getting at Helzberg’s Black Friday sale this year in the comments.

One thought on “What to expect at Helzberg Diamonds’ Black Friday 2023 Sale”

  1. Hello am very interested in the Morganite & 48 diamonds rose gold Engagement Ring for $1629. Haven’t really seen it go on sale! Very disappointed!

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