Apple’s Black Friday 2023 Sale – What’s Expected

Apple’s Black Friday sale is just around the corner and that means your opportunity to save on select Apple products, such as iPhones, iPads, MacBooks, and accessories, is almost here. And although we still have some time left to go, you can already start planning for the event. Be sure to check out last year’s ad and offer details posted below to get an idea of the type of deals that they typically run (generally, instead of significant price reductions, Apple often focuses on providing gift cards worth up to $250 with in-store or online purchases of eligible items).

Don’t forget, if you join our newsletter, you’ll be notified the moment their Black Friday ad for 2023 is posted right here on Blacker Friday (you can opt-in and out of our mailing list at any time). See you again soon!

Black Friday 2023 Start & End Dates

For the last 6 years in a row, Apple has been running their Black Friday sales from Black Friday itself through Cyber Monday, both in-stores and online. So what about this year? We’re 99% confident that the same sales schedule will continue here in 2023.

  • Expected BF sale, start date: Friday November 24, 2023 at 12:00AM PST online and in-stores when doors open in the morning (that’s on Black Friday itself).
  • Expected BF sale, end date: Monday November 27, 2023 at 11:59PM PST, while in-stock quantities last (that’s on Cyber Monday).

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Last Year’s Black Friday Ad

Updated on Thursday November 17, 2022: The official Black Friday 2022 sale details from Apple have just been revealed!

Similar to last year, you’ll be able to earn up to $250 in Apple gift cards with the purchase of select products at an Apple retail store or on their site during their four-day shopping event. The offer runs from Black Friday through Cyber Monday (Nov 25-28, 2022) or while supplies last. See below for the featured items, gift card amounts and terms. Happy bargain hunting!

Ad History

What did Apple offer at last year’s Black Friday sale? What about two years ago? We’ve got all of their previous years dating back to 2016. Follow the links below to see more.

  • 2022: Page 1, 2, 3, 4 and 5.
  • 2021: Page 1, 2, 3, 4 and 5.
  • 2020: Page 1, 2, 3 and 4.
  • 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
Outside of the Apple Store on Higuera St. in San Luis Obispo, CA. Photo by Witold Sadowski.


What are planning on getting at Apple over Thanksgiving weekend? Maybe a new iPhone 15 Pro with it’s fancy new titanium design or the new Apple Watch Ultra 2? Let us know in the comments!

7 thoughts on “Apple’s Black Friday 2023 Sale – What’s Expected”

    1. Hi – My guess on a gift card deal would be on the older 27-inch Intel models that still remain in Apple’s lineup. The newer iMac 24″ might still be too new to have an offer on it this year. We’ll have to wait and see what happens.

  1. Any chance the iPhone 13 Pro Max and Apple Watch 7 will be on sale during Black Friday or will be eligible for the gift card offer?

    1. Hey Steve… It’s very unlikely that we’ll see iPhone 13, Apple Watch 7 or any of their new iPads included in Apple’s Black Friday 2021 sale. You have a better chance to find a deal over Thanksgiving weekend at one of their resellers like Best Buy or Verizon Wireless. Good luck!

  2. How do they do it that every two years (almost as to date) my phones brake? I’m so used to having an iPhone that I can’t imagine using any other phone but I’m mad that they start acting funky right after the warranty expires. I really don’t need the extra features on the new phone. Hopefully good deals will show up this Black Friday on the iPhone 11.

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