Black Friday Sale 2021 – What to Expect

We’ve still got a long ways to go until Apple’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Now for the last 4 years in a row now, Apple has extended their one-day Black Friday sale beyond Friday-only. It now spans across the long Thanksgiving weekend both in-stores and online — Starting early in the morning on Black Friday and ending in the evening on Cyber Monday. This year is expected to be no different.

  • Expected BF sale start date: Friday November 26, 2021 at 12:00AM PST.
  • Expected BF sale end date: Monday November 29, 2021 at 11:59PM PST, while quantities last.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. Apple’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company.

If you’re planning on shopping at your local Apple Store this thanksgiving weekend then it’ll be a good idea to check ahead to see what their store hours will be. Due to the still ongoing coronavirus pandemic, it’s possible some locations may be closed or may have limited hours in your neighborhood. You can also expect limits to the number of customers allowed inside the store, mask policies in place and social distancing strictly enforced.

Last Year’s Black Friday Ad

Updated on Monday November 23, 2020: The official Black Friday sale details from Apple have just been revealed, earlier than ever before!

Similar to last year, you’ll be able to earn up to $150 in Apple gift cards with the purchase of select products made at an Apple retail store or on their site during their four-day shopping event. The offers runs from Black Friday through Cyber Monday or while supplies last. See below for full details and terms. Happy bargain hunting!


Need to see some of Apple’s older Black Friday ads from previous years? Then follow the links below.

  • 2020: Page 1, 2, 3 and 4.
  • 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.


What are planning on getting at Apple over Thanksgiving weekend? Maybe a new iPhone 12 or Apple Watch Series 6? Let us know in the comments below!

2 thoughts on “ Black Friday Sale 2021 – What to Expect”

  1. How do they do it that every two years (almost as to date) my phones brake? I’m so used to having an iPhone that I can’t imagine using any other phone but I’m mad that they start acting funky right after the warranty expires. I really don’t need the extra features on the new phone. Hopefully good deals will show up this Black Friday on the iPhone 11.

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