Updated on Wednesday, September 2, 2026: Apple has not announced its Black Friday 2026 Shopping Event yet, but the company has followed a very predictable schedule over the last several years.

Black Friday falls on Friday, November 27, 2026. If Apple follows its usual pattern, the official Apple Black Friday sale should run for four days, ending on Cyber Monday.

Don’t expect Apple to simply lower prices on most products. Apple usually keeps its regular prices and gives shoppers an Apple Gift Card with qualifying purchases instead.

Expected Apple Black Friday 2026 Dates

Here’s our current prediction:

These dates have not been confirmed by Apple.

Apple’s 2025 Shopping Event ran from November 28 through December 1. The 2024 event ran from November 29 through December 2, while the 2023 event ran from November 24 through November 27.

All three started on Black Friday and ended on Cyber Monday, so November 27-30 is our best prediction for 2026.

What Will Apple Offer for Black Friday 2026?

We expect another Apple Gift Card promotion rather than traditional discounts.

In 2025, Apple offered gift cards worth up to $250 depending on the product purchased. Macs had the biggest offers, followed by iPads, iPhones, AirPods, Apple Watches and accessories.

Here’s what we think the 2026 promotion could look like:

These are our predictions and have not been announced by Apple.

Which Apple Products Could Qualify?

One thing to remember is that Apple usually excludes some of its newest products from the Black Friday promotion.

Last year, qualifying products included the iPhone 16 and 16e, select MacBook Pro models, MacBook Air, iMac, Mac mini, iPad Air, standard iPad, iPad mini, Apple Watch Series 11, Apple Watch SE 3 and several AirPods models.

For 2026, we expect Apple to once again include a mix of current and previous-generation products.

The newest iPhone models released shortly before Black Friday may not qualify. Apple has frequently used its Black Friday event to promote products that have already been on the market for a little longer.

We’ll update the exact product list once Apple announces the 2026 event.

Apple Black Friday 2026 Price Predictions

If getting the lowest possible price is more important than receiving an Apple Gift Card, other retailers will probably have better deals.

Black Friday 2025 brought some of the lowest Apple prices of the year.

These 2026 prices are estimates for comparable models and are not announced sale prices.

During Black Friday 2025, AirPods 4 fell to $69, Apple Watch Series 11 reached $339, Apple Watch SE 3 dropped to about $200, the 13-inch M4 MacBook Air hit $749 and the M5 MacBook Pro reached $1,349.

Apple AirPods and Apple Watch Deals

AirPods are usually among the easiest Apple products to find heavily discounted.

AirPods 4 fell from $129 to just $69 during Black Friday 2025. AirPods Pro 3 dropped to $219.99, while AirPods Max reached about $399.

For 2026, we think standard AirPods around $70 would be a very good price. Depending on which models are available by November, AirPods Pro could fall to around $200.

Apple Watch deals should also be easy to find.

Last year, Apple Watch Series 11 started around $339, while Apple Watch SE 3 dropped to about $200.

For 2026, we’ll be watching for an entry-level Apple Watch below $200 and select higher-end models discounted by $50 to $100.

MacBook and iPad Deals

MacBooks usually see much bigger dollar discounts at third-party retailers than they do directly from Apple.

In 2025, the 13-inch M4 MacBook Air dropped from $999 to $749, a $250 savings. The 14-inch M5 MacBook Pro also fell by $250 to $1,349.

That makes a discount of around $200 to $300 a reasonable target for select MacBook models in 2026.

iPads should also see significant price cuts. Last year, the iPad mini 7 reached $399 and the 11-inch M3 iPad Air fell to $449.

For 2026, we expect many iPad deals to fall in the $50 to $150 off range.

Is It Better to Buy From Apple or Another Store?

That depends on what you want.

If you shop directly from Apple, you’ll probably pay the regular retail price and receive an Apple Gift Card to use later.

For example, if a qualifying Mac costs $999 and comes with a $200 gift card, you still pay the full price for the Mac. The value comes from having $200 to spend on another Apple product, accessory, app or service.

If Amazon or Best Buy sells that same Mac for $749, the direct discount may be a better deal for someone who does not need another Apple purchase.

In 2025, third-party retailers offered direct discounts of $250 on some MacBooks and unusually low prices on AirPods and Apple Watches.

Our advice is simple: compare the actual discounted price elsewhere with the value of Apple’s gift card before buying.

Will the Newest iPhone Be on Sale?

Probably not directly from Apple.

Apple typically leaves its newest iPhone models out of the Black Friday Gift Card promotion.

In 2025, Apple offered up to a $75 gift card with the iPhone 16 and iPhone 16e rather than its newest flagship models.

We expect something similar in 2026.

If you’re shopping for the newest iPhone, the better Black Friday deals may come from wireless carriers, Walmart, Best Buy or other authorized Apple retailers. Many of those offers may require activation, a trade-in or a specific unlimited plan.

Can You Trade In an Old Apple Device During Black Friday?

Yes.

Apple allowed shoppers to use Apple Trade In during its 2025 Black Friday event. The trade-in value depended on the device, condition, configuration and age.

We expect trade-ins to remain available during Black Friday 2026.

A trade-in is separate from the promotional Apple Gift Card, so an eligible shopper may be able to receive trade-in credit while also qualifying for the Black Friday offer.

Check the 2026 terms once they are released because eligibility and values can change.

Should You Wait for Cyber Monday?

If you’re buying directly from Apple, probably not.

Apple generally treats Black Friday through Cyber Monday as one continuous four-day event. In 2025, the same promotion ran from Friday through Monday rather than introducing a new Cyber Monday offer.

We expect the same in 2026.

At Amazon, Best Buy, Walmart and other retailers, Cyber Monday could be different. Some Black Friday prices may continue while other products get new discounts.

When Will Apple Announce Its Black Friday 2026 Sale?

Apple tends to wait until fairly close to Black Friday.

The 2025 promotion was announced in November, with the event beginning on November 28.

We expect the 2026 Apple Shopping Event details to arrive around November 19 or 20.

Once Apple releases the promotion, we’ll update this page with the confirmed dates, qualifying products and exact gift card values.

Our Apple Black Friday 2026 Prediction

Apple’s Black Friday 2026 Shopping Event will most likely run from November 27 through November 30.

We expect Apple to once again offer gift cards rather than direct discounts, with values potentially reaching $250 on select Macs, $100 on iPads, $75 on iPhones and AirPods and $50 on Apple Watches.

For the lowest prices, however, Amazon, Best Buy, Walmart and Target will probably be more competitive. Based on last year’s deals, we could see AirPods around $70, Apple Watches below $200, iPads discounted by $100 or more and select MacBooks $200 to $300 off.

For now, all 2026 dates, gift card amounts and prices above are predictions. We’ll update them when Apple officially announces its Black Friday event.

Apple Black Friday 2025 Ad and Offers

While we wait for Apple’s Black Friday 2026 Shopping Event, you can browse last year’s ad and gift card offers below.

The 2025 promotion gives us a good idea of what Apple may offer again this year.

All offers below are from 2025 and have expired.

Where Else to Look for Apple Deals

Third-party retailers often offer direct discounts on Apple products during Black Friday, which can provide better savings than Apple’s gift card promotions. Here are some stores to keep an eye on:

1. Best Buy: Known for significant discounts on MacBooks, iPads, and AirPods.
2. Amazon: Offers competitive pricing on Apple devices and accessories.
3. Walmart: Often features bundles with Apple products and accessories.
4. Target: Includes savings on Apple Watches, AirPods, and iPads.
5. Costco: Provides member-exclusive deals on select Apple products.

These retailers may also offer free shipping, extended return policies, or bonus accessories, which can add to the overall value.

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Apple’s Black Friday Ad History

What did Apple offer at last year’s Black Friday sale? What about two years ago? We’ve got all of their previous years dating back to 2016. Follow the links below to see more.

• 2025: Page 1, 2, 3, 4 and 5.
• 2024: Page 1, 2, 3, 4 and 5.
• 2023: Page 1, 2, 3, 4 and 5.
• 2022: Page 1, 2, 3, 4 and 5.
• 2021: Page 1, 2, 3, 4 and 5.
• 2020: Page 1, 2, 3 and 4.
• 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1, 2 and 3.
• 2016: Page 1.

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Questions & Comments

What are planning on getting at Apple over Thanksgiving weekend? Maybe a new iPhone 16 Pro with it’s fancy new titanium design or the new Apple Watch Ultra 2? Let us know in the comments below.