Updated on Wednesday, September 2, 2026: Victoria’s Secret has not announced its Black Friday 2026 sale yet, but the last two years give us a pretty good idea of what to expect.
Black Friday falls on Friday, November 27, 2026. If Victoria’s Secret follows the same schedule as 2024 and 2025, the main sale should begin on the Tuesday before Black Friday and continue through the following Tuesday (a day after Cyber Monday).
We’re expecting another 40% off promotion, free gifts with qualifying purchases, free shipping and extra deals on bras, panties, pajamas, fragrances, body care and PINK merchandise.
Expected Victoria’s Secret Black Friday 2026 Dates
Here’s our current prediction:
| Event | Expected 2026 Dates |
|---|---|
| Black Friday sale begins | November 24 |
| Free tote and gift promotions | November 24-29 |
| Thanksgiving | November 26 |
| Black Friday | November 27 |
| Cyber Monday offers begin | November 29-30 |
| Cyber Monday | November 30 |
| Main sale ends | December 1 |
These dates have not been confirmed by Victoria’s Secret.
In 2025, the main sale began Tuesday, November 25 and the 40% off promotion continued through December 2. In 2024, the 40% off sale started Tuesday, November 26 and ran through December 3.
Based on that pattern, November 24 through December 1 is our best estimate for 2026.
What Will the Victoria’s Secret Black Friday 2026 Sale Be?
Our best prediction is 40% off most qualifying full-price merchandise.
Victoria’s Secret offered 40% off in both 2024 and 2025, so there’s a good chance the same discount returns this year.
We expect the sale to include most:
- Bras
- Panties
- Pajamas and sleepwear
- Lingerie
- PINK clothing
- Fragrances
- Body care
- Beauty gift sets
- Robes and slippers
Clearance merchandise, gift cards and select third-party brands or collaborations will probably be excluded.
Victoria’s Secret Black Friday 2026 Price Predictions
Here are some actual prices from last year along with what we think comparable 2026 deals could look like.
| Item | 2025 Black Friday Price | Predicted 2026 Price |
|---|---|---|
| Select $40 bras | $24 | Around $24 |
| Select $60 pajama sets | $36 | $35-$40 |
| Select $80 lingerie | $48 | Around $48 |
| Panties | 7 for $35 | 7 for $35-$39 |
| PINK push-up bras | $25 | $25-$30 |
| PINK Wink bras | $30 | $25-$30 |
| Select full-size beauty | $8 | $8-$10 |
| Select body care | $10 | $8-$10 |
| $20 beauty gift set | $12 | Around $12 |
These 2026 prices are predictions and have not been announced.
During Cyber Monday 2025, for example, a $60 flannel pajama set dropped to $36, a $40 push-up bra fell to $24 and an $80 lace teddy was $48. Victoria’s Secret also offered seven panties for $35.
Bra, Panty and Pajama Deals
Bras and panties should once again be some of the most popular Black Friday deals.
Last year’s 40% discount put many regularly priced $40 bras around $24. PINK also ran separate offers that included select push-up bras for $25 and Wink bras for $30.
The 7 for $35 panty promotion was another strong deal, working out to $5 per pair.
For 2026, we expect something very similar. If you’re shopping for several bras or pajamas at once, the 40% storewide offer will probably be one of the better times of the year to buy current styles.
The Semi-Annual Sale can have larger discounts, but those deals tend to focus more heavily on clearance merchandise and limited sizes.
Expect Another Free Tote and Blanket
The free gift has become one of the trademarks of Victoria’s Secret Black Friday.
In 2025, shoppers could get:
A free Shine Tote with a qualifying $100 purchase.
A free Shine Tote and blanket with a qualifying $150 purchase.
The spending requirement was calculated after discounts, and the gifts were available only while supplies lasted.
In 2024, the tote required an $85 purchase while the tote and blanket required $150.
For 2026, our prediction is:
| Possible Gift | Expected Purchase Requirement |
|---|---|
| Free tote | $85-$100 |
| Free tote and blanket | Around $150 |
The design will almost certainly change.
If you really want the free gift, shop early. These offers can sell out before Black Friday weekend is over. Shoppers reported the 2025 gifts selling out online before the promotion officially ended.
Victoria’s Secret Beauty and Fragrance Deals
Beauty products usually get additional Black Friday specials beyond the 40% storewide discount.
In 2025, Victoria’s Secret offered select full-size beauty products for $8 online and body care for $10. PINK also had full-size beauty for $8 and minis at two for $8.
For 2026, we’d watch for:
- Full-size body mists around $8-$10
- Body lotions and creams around $8-$10
- Beauty minis around $4-$5 each
- Fragrance gift sets around 40% off
- Select perfume discounts of 30%-40%
These smaller items can be good stocking stuffers, especially if the sale also includes free shipping.
Join VS & PINK Rewards Before Black Friday
VS & PINK Rewards is free to join, so it makes sense to have an account before the sale begins.
Victoria’s Secret currently has Member, Silver and Gold tiers. Silver status is reached at $300 in qualifying annual spending and Gold at $750. Rewards members can earn points and receive member offers, while Gold members currently receive free standard shipping on qualifying $25+ orders. Member and Silver tiers receive free shipping on qualifying $50+ orders.
You do not need a Victoria’s Secret credit card to join VS & PINK Rewards.
The rewards account may be especially useful on Cyber Monday, since Victoria’s Secret has offered extra member-only savings in the past.
Could Cyber Monday Be Better Than Black Friday?
Possibly.
Cyber Monday 2025 kept the 40% sitewide discount but added an extra 10% off qualifying purchases for members for part of the event. Because the extra discount was taken after the original 40% reduction, the combined savings worked out to roughly 46% off.
Victoria’s Secret also lowered its online free-shipping threshold during the Cyber Monday period.
For 2026, we think Cyber Monday could bring:
- 40% off most qualifying merchandise
- Possible extra 10% member discount
- Free shipping with a lower purchase minimum
- Special prices on pajamas, beauty or PINK apparel
- A different free tote or gift
The downside to waiting is inventory. Popular pajama prints, bra sizes and free gifts may already be gone.
Is Black Friday Better Than the Semi-Annual Sale?
It depends on what you’re buying.
Black Friday is usually better for shoppers who want current merchandise because the 40% discount applies broadly across qualifying full-price products.
The Semi-Annual Sale can have deeper markdowns, but it’s mainly a clearance event. Sizes, colors and styles become much more limited. Your existing 2025 Black Friday page also notes this difference.
If you want a particular bra, pajama set, fragrance or holiday gift, Black Friday is probably the safer choice.
If you simply want the lowest possible price and don’t care about the exact color or style, the Semi-Annual Sale may eventually be cheaper.
Victoria’s Secret Black Friday Shipping
In 2025, Victoria’s Secret offered free standard shipping on Black Friday orders of $50 or more.
That also lines up with the current standard shipping benefit for many VS & PINK Rewards members. Victoria’s Secret currently lists standard shipping as free on qualifying orders of $50 or more.
We expect another free-shipping offer in 2026, possibly with an even lower minimum during Cyber Monday.
When Will the Victoria’s Secret Black Friday 2026 Ad Come Out?
Victoria’s Secret tends to wait until fairly close to Thanksgiving before revealing the complete promotion.
Last year, your BlackerFriday page was initially posted November 13 and updated with the confirmed sale once it went live on November 25.
For 2026, we expect the first Black Friday details around mid-November, followed by the full sale around November 24.
We’ll update this page once Victoria’s Secret confirms the discount, free gifts and official dates.
Our Victoria’s Secret Black Friday 2026 Prediction
We expect Victoria’s Secret Black Friday 2026 to begin around Tuesday, November 24 and continue through roughly December 1.
The most likely main offer is 40% off most qualifying merchandise.
We also expect seven panties for around $35, select beauty products around $8 to $10, bras starting around $24 to $30 and pajamas around 40% off.
A free tote with roughly an $85 to $100 purchase and a tote plus blanket with a $150 purchase are also likely based on the last two years.
For now, all 2026 dates, prices and promotions above are predictions. We’ll update them once Victoria’s Secret officially launches its Black Friday sale.
Victoria’s Secret Black Friday 2025 Ad and Deals
While we wait for the Victoria’s Secret Black Friday 2026 sale, you can browse last year’s six-page ad and featured offers below.
The 2025 sale gives us a good idea of the discounts, free gifts and prices that could return this year.
All deals below are from 2025 and have expired.
Victoria’s Secret’s Black Friday Ad History
Need to see some of the previous Black Friday ads from Victoria’s Secret? Then follow the links below to view the last few years of ad history.
- 2025: Page 1, 2, 3, 4, 5 and 6.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9.
- 2020: Page 1, 2, 3, 4, 5, 6 and 7.
- 2019: Page 1, 2, 3, 4, 5 and 6.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
- 2016: Page 1, 2, 3, 4, 5, 6 and 7.
- 2015: Page 1, 2, 3, 4, 5 and 6.
Questions & Comments
What are you planning on buying at Victoria’s Secret Black Friday sale this year? Let us know in the comments.
I was in a store in ft lauderdale FL this weekend and the gal that worked there said the bags were already sold out even online. I missed out by shopping on black Friday last year as I do every year and they were gone so I thought I’d get a jump start and now they’re done already???. Very disappointing
I like pink Victoria’s Secret
I only wear Victoria’s Secret’s undies… they are my favorites! I’ll be getting a handful of those and maybe a PINK hoodie on Black Friday. Oh, and of course the tote bag!!!