Updated on September 3, 2026: Zara has not announced its Black Friday 2026 sale yet, but its sales have followed a fairly predictable pattern in recent years.
We expect the sale to begin online on Thanksgiving evening, November 26, with the Zara app getting first access. Stores should join in on Black Friday itself, November 27.
The big number to watch is 40%. Zara offered up to 40% off selected items last year, and we think there’s a good chance the same offer will return for 2026.
Zara Black Friday 2026 at a Glance
| What to Know | Our 2026 Prediction |
|---|---|
| Black Friday | Friday, November 27, 2026 |
| Online sale starts | Thursday evening, November 26 |
| Zara app | Likely gets access first |
| Stores | Friday, November 27 |
| Expected discount | Up to 40% off selected items |
| Best categories to watch | Jackets, coats, knitwear, jeans, dresses and shoes |
| Cyber Monday | A separate sale is unlikely |
Exact times and discounts have not been confirmed. We’ll update this page once Zara releases its 2026 sale details.
When Will Zara’s Black Friday 2026 Sale Start?
Our best prediction is Thursday evening, November 26, 2026.
Zara tends to wait much longer than most retailers to launch its Black Friday sale. Instead of starting deals weeks before Thanksgiving, the online event has traditionally appeared the evening before Black Friday.
The app usually gets a head start, followed by Zara.com about an hour later. Stores then begin their sale when they open on Black Friday.
That pattern continued in 2025. In several markets, the Zara app opened the sale first, the website followed an hour later, and stores joined the following morning.
For U.S. shoppers, we expect a similar setup this year. We are not predicting an exact start time yet because Zara can change the timing by market.
How Much Will Zara Take Off for Black Friday?
We expect up to 40% off selected clothing, shoes and accessories.
The important word here is “selected.” Don’t expect 40% off everything at Zara. New arrivals and some of the most popular pieces may stay at full price.
If 40% off returns, here’s what some common Zara prices would look like:
| Regular Price | Price at 40% Off |
|---|---|
| $39.90 | $23.94 |
| $49.90 | $29.94 |
| $59.90 | $35.94 |
| $69.90 | $41.94 |
| $79.90 | $47.94 |
| $99.90 | $59.94 |
| $129.00 | $77.40 |
These aren’t confirmed Black Friday prices. They’re simply a useful way to see what a 40% discount would mean if Zara repeats last year’s offer.
Interestingly, those price points are not far from what Zara is already using in its current Special Prices section. For example, Zara currently has $59.90 items marked down to $35.94, $69.90 items at $41.94 and $129 items at $77.40.
What Will Likely Be on Sale?
We expect the sale to cover a mix of women’s, men’s and kids’ clothing rather than one specific collection.
| Category | What We Expect |
|---|---|
| Coats and jackets | Some of the better 30% to 40% discounts |
| Blazers | Select styles around 40% off |
| Jeans and pants | Many sale prices in the $30 to $45 range |
| Sweaters and knitwear | Around 30% to 40% off select styles |
| Dresses | Select styles around $30 to $50 |
| Shoes | 20% to 40% off select pairs |
| Bags and accessories | Smaller selection, usually 20% to 40% off |
| Zara Home | Likely a smaller discount than clothing |
Outerwear is probably the category we’d check first. A 40% discount makes a much bigger difference on a $129 jacket than on a $30 top, and popular coat sizes can disappear quickly.
Jeans, knitwear and holiday dresses should also be worth watching based on the mix Zara has discounted in previous Black Friday sales.
Is Zara Black Friday Actually Its Best Sale?
Not always, and this is worth knowing.
Zara’s Black Friday sale gets a lot of attention, but 40% off isn’t necessarily the lowest price you’ll see all year.
Zara has a year-round Special Prices section, and older clearance items can eventually drop much further. Right now, for example, some “Last Chance” items on Zara’s U.S. site are marked down as much as 80%.
So why shop Black Friday?
The advantage is usually selection. You have a better chance of finding current-season jackets, jeans, dresses and other fall or winter pieces in your size. If you wait for a deeper clearance discount, the price might be better, but the size or color you want could be gone.
That’s the tradeoff at Zara.
Our Zara Black Friday Shopping Strategy
Use the Zara app. If Zara follows its usual pattern, app shoppers should get access before everyone shopping on the regular website.
Add anything you’re interested in to your favorites before Thanksgiving. Once Zara shows which products are included, you can quickly see whether your picks made the sale.
Shop expensive items first. We’d prioritize coats, jackets, blazers, shoes and other higher-priced items where a 40% discount saves the most money.
Don’t buy something just because it says 40% off. Check the Special Prices section too. An older style may already be cheaper.
And don’t wait for Cyber Monday if you find something you want. Zara has not traditionally relied on a separate Cyber Monday promotion, and waiting several days can mean losing your size. Zara’s regular Special Prices section may still have markdowns, but that’s different from the Black Friday event.
When Will the Zara Black Friday 2026 Ad Come Out?
Don’t expect Zara to release a traditional Black Friday circular weeks ahead of the sale.
Zara tends to reveal the sale much closer to Black Friday, with discounted items appearing through its app and website. We expect the first real look at the 2026 deals on or around Thanksgiving, November 26.
Once the sale is announced, we’ll update this page with the confirmed start time, discount and some of the best deals.
Until then, you can see last year’s Zara Black Friday sale and our complete ad history below.
Black Friday Ad History
We’ve built quite an extensive archive of ZARA’s Black Friday ad scans over the years. You can check them out by following the links below.
- 2024: Page 1.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24 and 25.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1 and 2.
- 2015: Page 1.
- 2014: Page 1, 2, 3 and 4.
Questions & Comments
What are you planning on getting at ZARA this holiday weekend? Let us know in the comments.
