Jessica London Archives - Blacker Friday

Known for offering extended sizing and stylish options across categories like outerwear, dresses, and workwear, Jessica London’s Black Friday event in 2025 is expected to bring back some of the same strong deals we saw last year—most notably, a 50% off sitewide promo code.

While it’s still too early for the brand to officially announce the details, based on what happened last year and how they usually structure their sales, there are some reliable trends we can look at to get a clear idea of what’s coming.

Expected Black Friday 2025 Sale Dates

Jessica London is expected to kick off its main Black Friday 2025 sale at jessicalondon.com on Wednesday, November 26, 2025. That’s the day before Thanksgiving, which gives you a bit of a head start before the traditional Friday shopping rush. If they follow last year’s pattern, we should also see early access sales pop up a week or so before that. These were called “Holiday Head Start” deals last time and offered a sneak peek at some of the discounts.

The Black Friday pricing will likely stay active through Saturday, November 29, 2025, before shifting to a near-identical Cyber Monday promotion starting Sunday, November 30. The Cyber Monday event typically lasts through Monday and wraps up by the end of the day (this year that’s on December 1, 2025).

Discount Levels You Can Expect

The headline offer is expected to be 50% off sitewide, with a few exclusions. Last year, you had to use a promo code at checkout (the code was BLACKFRI), and that discount applied even to items that were already marked down. This included things like outerwear, leather jackets, knitwear, and clearance items that weren’t labeled “final sale.”

There were some exceptions, though. The 50% off deal didn’t include things like:

Gift cards
Final sale items
Menswear
Home goods
Select swimwear and accessories
Specific third-party brands like Eloquii, June & Vie, CUUP, and One and Only Tees
International orders

In addition to the general 50% off, there were also smaller, more targeted deals. One of them gave 25% off Suprema items, which is Jessica London’s line of soft knit basics. This was also part of the same BLACKFRI code.

A few other limited-time promotions were offered, too, like gifts with purchase. For example, if you bought pajamas, you could get a free pet scarf or matching slippers, automatically added at checkout (depending on the promotion). These were only valid on in-stock items and didn’t apply to clearance or final sale sections.

Examples of Last Year’s Sale Items

Here are a few real examples of what people were able to buy during Jessica London’s Black Friday sale in 2024:

Leather Moto Jacket: Originally $299.99, dropped to $149.99 with the promo code.
Suprema Knit Tunic: Originally $44.99, priced at $33.74 with the 25% off Suprema deal.
Fit-and-Flare Sweater Dress: Marked down from $89.99 to $44.99.
Wool Blend Long Coat: Regular price $189.99, available for $94.99 during the sale.
Wide-Leg Ponte Pants: Typically $69.99, dropped to $34.99.
Printed Pajama Set with Free Pet Scarf: Around $39.99, with the bonus automatically applied at checkout.
Clearance Maxi Skirt (non-final sale): Originally $79.99, already reduced to $49.99, then cut further to $24.99 with the promo.

The best items tend to go quickly, so anything with classic styling or limited color availability usually sells out by the end of the first or second day of the sale.

What’s Not Included

Even though the 50% discount feels like it covers everything, there are a few things you’ll want to avoid if you’re specifically looking to take advantage of the promo code:

Anything marked as final sale won’t qualify and can’t be returned.
Home goods, menswear, and gift cards are excluded.
International orders won’t receive the Black Friday discount.
Brands like Eloquii, CUUP, and June & Vie were excluded last year and likely will be again.

Also keep in mind that the discount doesn’t include shipping or tax, and it only applies to orders placed online. If you’re ordering from a catalog or trying to price-match from something printed earlier, the offer won’t work.