What to expect at Target’s Black Friday 2023 Sale

We’re already looking forward to Target’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Target has been following similar BF sales trends as we’ve been seeing from the other large big-box stores, such as Walmart; rather than one sale on or around Thanksgiving, you can expect an extended event beginning at the end of October with different deals running each week for 4 weeks straight. Then they typically top it off with a “doorbuster deals” ad that’s live for 3 days, from Thanksgiving day through Saturday, or while supplies last.

  • Expected sale start/end dates: The Black Friday 2023 event is expected to begin on or around Sunday October 29th with new deals being released every week on Sunday throughout the month of November:
    • Expected BF Ad #1: Oct. 29-Nov. 4, 2023.
    • Expected BF Ad #2: November 5-11, 2023.
    • Expected BF Ad #3: November 12-18, 2023.
    • Expected BF Ad #4: November 19-25, 2023.
    • Expected BF Doorbuster Ad: November 23-25, 2023.

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Current Offers

Don’t miss out on the other coupons and deals available today. A full list of Target’s current offers can be found below. Enjoy!

Last Year’s Black Friday Ad

Updated on Friday November 18, 2022: All of Target’s Black Friday 2022 ads have arrived, including the one we were all waiting for, the 4th one for the main event! They are all posted below (some of the deals are NOW LIVE at in-stores and at target.com!). Here’s a quick summary of what you need to know:

  • Just like last year, Target’s main Black Friday deals begin at the very end of October (this year on October 30th). They will be running a different set of deals each week for 4 weeks straight, until Saturday evening, the day after Black Friday. On top of that, a short 3-day-only batch of deals begins on Thanksgiving day itself.
  • Target’s main event Black Friday 2022 ad is pages 70 page long. he event kicks off on Sunday, November 20th.
  • All the deals will be available both in-stores and online throughout the event. If shopping the doorbuster ad, keep in mind that Target will be be closed on Thanksgiving day itself (this is confirmed). Doors are expected to open at 7:00AM on Friday morning.
  • In terms of the deals, TV’s, toys, mobile phones, small kitchen appliances, shoes, winter apparel and other small electronics are usually the featured categories you’ll find in their ad.

Target’s “Main Event” Black Friday Ad

You’ll find Target’s 4th and final Black Friday 2022 ad posted below (it’s their main event!). You can take advantage of the advertised specials in this ad in-stores or at target.com from November 20-26, 2022 or while in-stock supplies last. However, some of the deals will only be available for 3 days, from Thursday November 24th (Thanksgiving day) through Saturday November 26th (as indicated in the ad). Happy bargain hunting!

Ad History

Are you interested in seeing some of Target’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

The view outside the Target store in Goleta, CA on a beauty sunny morning. Photo by Witold Sadowski.
It’s a quiet weekday morning at the Target store in Goleta, CA. Photo by Witold Sadowski.


What do you plan on getting at Target’s Black Friday sale this Thanksgiving weekend? Let us know in the comments section below.

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