Target Black Friday 2021 Sale – What to Expect in The Ad Scan

Updated on Monday October 25, 2021: There’s still some time left to go until Target’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return). At this point, the only officially confirmed details are that all stores will be closed again on Thanksgiving day itself this year due to the ongoing COVID-9 pandemic.

As always, we’ll be posting a copy of Target’s Black Friday ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Expected Black Friday 2021 Sale Start & End Dates

For the last few years, Target’s Black Friday sales have started on the Wednesday before Thanksgiving with early 24-hour access given to Target RedCard credit card holders. But this all changed last year due to the COVID-19 pandemic. Rather than one big sale, they ran four separate events with different specials featured at each of them (that’s similar to what Walmart did last year as well). So what about this year? We’re expecting a similar timeframe for 2021 as we’re still not yet out of the woods with this lingering pandemic.

  • Expected sale start/end dates: Black Friday deals are expected to begin on November 1st with new deals being released every week through the month of November:
    • BF Ad #1: Nov. 1-7, 2021.
    • BF Ad #2: Nov. 8-14, 2021.
    • BF Ad #3: Nov. 15-21, 2021.
    • BF Ad #4: Nov. 22-27, 2021.

Just remember, all of the advertised doorbuster specials that you’ll see are in limited quantities, sometimes even as a few units per store and are likely to sell out quickly. That’s why it’s best to have your list put together and a plan of action to first pick up the most important items. If you’ll be shopping online this year, as you probably should due to the ongoing Coronavirus pandemic, then it’s best to start right after midnight when the sale goes live online. Have your credit card info ready and product pages bookmarked early to cut down the seconds it it takes you to checkout quickly.

Our Favorite Deals for 2021

Similar to Kohl’s and Walmart, Target’s Black Friday ad is usually pretty big; last year it was 80+ pages when you combined all 4 ads together (with an average of about 7 products per page). It’s usually packed with everything from TV’s to games, small kitchen appliances to toys, and a whole lot more. While it’s still too early for us to know the exact items on sale this year, here’s what you should be on the lookout for here in 2021:

  • Televisions — Target usually has at least one TV featured on the front page of their ad and then another few pages devoted to them, typically on the third through sixth pages. Last year’s doorbuster TV’s included several Samsung Smart UHD HDR TV’s: a 50” for $329.99, a 55” for $379.99 and a 60” for $479.99. If you need something a bit smaller then there was also a 32” Element ROKU Smart LED TV on sale for $89.99.
  • Samsung Phones & Apple iPhones — If it’s time to upgrade your phone to something a bit newer, then Target was offering up to $400 in store gift cards for qualifying phone purchases with activation. That was on top of their Black Friday prices. Best of all, deals were available on both annual and pre-paid plans.
  • Gaming Consoles & Games — If you tried to pick up PlayStation 5 or Xbox Series X last holiday season then you were probably disappointed… they were nowhere to be found. And even though Best Buy, GameStop and Walmart were advertising in-stock availability on Black Friday, there were literally only a few units per store. This year is expected to be much different with several bundles offered and in-stock. You can also expect deals on games and accessories, including controllers, headsets and more.
  • Home Cleaning — We are still spending a lot more time at home due to the lingering Coronavirus pandemic and as a result, our homes are a mess (at least mine is thanks to the kiddos!). We’re expecting Target to once again feature specials on the latest iRobot Roomba robotic vacuums, Dyson and Bissell cordless vacuums, and some traditional uprights from Dirt Devil, Hoover and Shark.
  • Toys — With Christmas just around the corner, don’t wait until the last minute to pick you some toys for your kids. About half way through Target’s Black Friday ad there should be a few pages of featured toys on sale. Last year they had select puzzles and board games at 50% off, Lego sets from as low as $19.99/each, and huge stuffed animals for as low as $10. We’re expecting to see similar price points to return again for 2021.

This should give you a general idea on the deals likely coming our way here in 2021. We’ll of course be updating this list once Target’s Black Friday ad is leaked sometime in early November.

Current Offers

Can’t wait until Black Friday? Then don’t miss out on the deals available today. A full list of Target’s current offers and coupons can be found below. Enjoy!

Last Year’s Black Friday Ad

Target had four separate “Black Friday” ads last year, all with different offers and start/end dates. Below you’ll find a copy of their 4th ad scan that was live November 22-28, 2020. You can view the first three ads by following the links in the “history” section below.

As always, we’ll bring you all the important details as they come in to us. Be sure to bookmark this page and check back often for the latest updates or join our newsletter to stay informed.


Are you interested in seeing some of Target’s older Black Friday ads? Then follow the links below to view the last few years of ad history.


What do you plan on getting at Target’s Black Friday sale this Thanksgiving weekend? Let us know in the comments section below.

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