Nike Black Friday 2021 Sale – What to Expect

Updated on Saturday October 23, 2021: There’s still some time left to go until Nike’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Nike’s Black Friday sale is usually a 3-day event that’s usually followed by another 3-day Cyber Monday sale… so of miss one, or your favorite shoes are not on sale, then your second chance to score a deal comes around pretty quickly. Here’s what what we are expecting to see this year:

  • Expected Black Friday start date: Thursday November 25, 2021 at 12:00AM EST (that’s on Thanksgiving day).
  • Expected Black Friday end date: Saturday November 27, 2021 at 11:59PM ET or while supplies last.
  • Expected Cyber Monday start date: Sunday November 28, 2021 at 12:00AM EST.
  • Expected Cyber Monday start date: Tuesday November 30, 2021 at 11:59pm ET

In terms of store hours, in pre-COVID times most Nike retail and outlet locations were open at 6:00PM on Thursday (Thanksgiving day) with special doorbuster deals for all of the early birds. However due to the still ongoing coronavirus pandemic, some locations in these major U.S. malls and outlet centers may again be closed this year. Once we know more, including official confirmation of this year’s Black Friday sale dates, we’ll post an update for you here.

Last Year’s Black Friday Ad

Updated on Thursday November 26, 2020: Nike’s Black Friday sale is officially here!

Starting now, shop with promo code SHOP20 to get an extra 20% off select sale priced items. There are a lot of shoes and apparel to choose from this year, but be aware that their best deals are expected to sell out quickly.

See their site for complete offer details and terms. Some exclusions may apply. Offer ends on Saturday November 28, 2020 at 11:59pm. Happy bargain hunting!


What were the featured doorbuster deals at Nike’s Black Friday sale last year? How about two or three years ago? Follow the ad archive links below to find out.

  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1, 2, 3, 4 and 5.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1, 2, 3 and 4.


What new Nike sneakers or gear are you planning on picking up this Thanksgiving weekend? Let us know in the comments section.

One thought on “Nike Black Friday 2021 Sale – What to Expect”

  1. I have a pair of Nike Air Max Plus OG’s that are starting to wear out… I’m hoping Nike will have a Black Friday deal on them or at least something similar to them as they’re wickedly comfortable.

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