What to expect at Nike’s Black Friday 2023 Sale

We’re already looking forward to Nike’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Nike’s Black Friday sale is usually a week-long event that’s often followed by 3-day Cyber Monday sale… so of miss one, or your favorite shoes are not on sale, then your second chance to score a deal usually comes around pretty quickly. If the trend continues this year then these are the sale dates that you can expect to see:

  • Expected Black Friday sale start date: Sunday November 19, 2023 (that’s the 4 days before Thanksgiving).
  • Expected Black Friday sale end date: Saturday November 25, 2023 at 11:59PM ET or while supplies last.
  • Expected Cyber Monday sale start date: Sunday November 26, 2023 at 12:00AM ET.
  • Expected Cyber Monday end date: Tuesday November 28, 2023 at 11:59pm ET.

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Last Year’s Black Friday Ad

Updated on Sunday November 20, 2022: Nike’s Black Friday sale is officially here — Earlier than ever before!

Starting now, shop their Black Friday page nike.com/w/black-friday-2phlm with promo code BLACKFRIDAY get an EXTRA 20% off existing sale styles. That means you’ll find deals on 1000’s of items at up to 60% off! There are a lot of shoes and apparel to choose from this year, but be aware that their popular items/sizes are expected to sell out quickly. We’ve posted some of the sale highlights below.

See Nike’s site for complete offer details and terms. Some exclusions may apply. The sale ends on Saturday November 26, 2022 at 11:59pm ET. Happy bargain hunting!

Ad History

What were the featured doorbuster deals at Nike’s Black Friday sale last year? How about two or three years ago? Follow the ad archive links below to find out.

  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
  • 2021: Page 1, 2, 3, 4 and 5.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1, 2, 3, 4 and 5.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1, 2, 3 and 4.
Employees are just about ready to call it a day as evening sets in at the Nike Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What new Nike sneakers or gear are you planning on picking up this Thanksgiving weekend? Let us know in the comments section.

3 thoughts on “What to expect at Nike’s Black Friday 2023 Sale”

  1. I have a pair of Nike Air Max Plus OG’s that are starting to wear out… I’m hoping Nike will have a Black Friday deal on them or at least something similar to them as they’re wickedly comfortable.

    1. Hi joe did you know Nike has a policy where you can replace any shoe during any time of wear, don’t need receipt just go head to the counter in store and ask for another pair and refer to their website “ absolute replacement is policy”

Leave a Reply