Adidas Black Friday 2020 Ad & Sale – What to Expect

Updated on Friday October 2, 2020: It’s still too early for us to know what’s coming at Adidas’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come. More often than not, the sales are usually pretty similar from year to year.

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. That includes all the new in-store/outlet rules, regulations and changes due to the ongoing coronavirus pandemic. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Expected 2020 Start & End Dates

Online shoppers this year can expect Adidas’s Black Friday sale to follow this schedule:

  • Expected start time: Wednesday November 25, 2020.
  • Expected end time: Saturday November 28, 2020 or while supplies last. A new Cyber Monday sale is expected to follow shorty after starting early on Monday morning.

Due to COVID-19, we’re holding back our in-store and outlet opening/closing predictions as we expect Adidas to revise their typical hours this Thanksgiving weekend to keep in-store crowds to a minimum (many stores and outlets/malls have already announced Thanksgiving day closures).

Current Offers

Be sure to take a moment to see Adidas’s pre-Thanksgiving deals available today at (we found select sale and clearance clothing and shoes already from 20% to 50% off). A full list of their current offers and promotions can be found below. Enjoy!

Last Year’s Black Friday Ad

Last updated on Wednesday November 26, 2019: Adidas officially kicked off their Black Friday sale early this morning!

Starting now, shop to save up to 50% off select jackets, fleece, track suits, and accessories (free shipping is included as well). You’ll also find Slides at 40% off and a page of sale sneakers priced at under $100. Sale runs through Saturday November 30, 2019 or while supplies last. Happy bargain hunting!


Need to see some of Adidas’s older Black Friday ads from previous years? Then follow the links below.

  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1, 2, 3, 4 and 5.


What new gear are you planning on picking up at Adidas this Black Friday weekend? Let us know in the comments below.

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