Adidas Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until Adidas’ Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Adidas’ Black Friday sale is typically pretty long… and we’re not talking about just a few days over Thanksgiving weekend, but nearly 3 weeks long if you take into account the early access that’s given to folks joined to their email newsletter. That’s even longer than what we usually see at Timberland, who is also known for giving you weeks to shop their sale. So if nothing drastically changes here in 2021, here are the start and end dates that you can expect to see this year:

  • Expected early BF access start date: Thursday November 11, 2021 for all Adidas Creators Club members. Not a member? Then it’s free to join!
  • Expected general Black Friday start date: Wednesday November 24, 2021.
  • Expected Black Friday end date: Saturday November 27, 2021 or while supplies last. A new Cyber Monday sale is expected to follow shorty after starting early on Sunday morning.

Due to the still ongoing global COVID-19 pandemic, we’re holding back our in-store and outlet opening/closing predictions as we expect Adidas to once again revise their typical hours this Thanksgiving weekend to keep in-store crowds to a minimum (many stores and outlets/malls were closed last year on Thanksgiving day). As soon as we are able to confirm Adidas’ official Black Friday 2021 sales schedule then we’ll post the details here.

Current Offers

Adidas’ full list of their current offers and promotions can be found below. Be sure to see what’s available today before heading out to shop. Enjoy!

Last Year’s Black Friday Ad

Updated on Thursday November 12, 2020: Adidas officially kicked off early access to their Black Friday sale this morning for Adidas Creators Club members. Not a member? Then it’s free to join!

Starting now, Creators Club members can shop to save up to 50% off select jackets, fleece, track suits, and accessories (free shipping is included as well). You’ll also find Slides at 40% off and a page of sale sneakers priced at under $100. Everything is available while supplies last. See their site for complete offer details. Happy bargain hunting!


Need to see some of Adidas’ older Black Friday ads from previous years? Then follow the links below.

  • 2020: Page 1, 2, 3, 4 and 5.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1, 2, 3, 4 and 5.


What new gear are you planning on picking up at Adidas this Black Friday weekend? Let us know in the comments below.

Leave a Reply