Adidas Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until Adidas’ Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Updated on Thursday November 12, 2020: Adidas officially kicked off early access to their Black Friday sale this morning for Adidas Creators Club members. Not a member? Then it’s free to join!

Starting now, Creators Club members can shop to save up to 50% off select jackets, fleece, track suits, and accessories (free shipping is included as well). You’ll also find Slides at 40% off and a page of sale sneakers priced at under $100. Everything is available while supplies last. See their site for complete offer details. Happy bargain hunting!

Expected 2020 Start & End Dates

Online shoppers this year can expect Adidas’ Black Friday sale to follow this schedule:

  • Confirmed Early Access start date: Thursday November 12, 2020 for all Adidas Creators Club members. Not a member? Then it’s free to join!
  • Expected general start date: Wednesday November 25, 2020.
  • Expected general end date: Saturday November 28, 2020 or while supplies last. A new Cyber Monday sale is expected to follow shorty after starting early on Monday morning.

Due to COVID-19, we’re holding back our in-store and outlet opening/closing predictions as we expect Adidas to revise their typical hours this Thanksgiving weekend to keep in-store crowds to a minimum (many stores and outlets/malls have already announced Thanksgiving day closures).

Current Offers

Adidas’ full list of their current offers and promotions can be found below. Be sure to see what’s available today before heading out to shop. Enjoy!


Need to see some of Adidas’ older Black Friday ads from previous years? Then follow the links below.

  • 2020: Page 1, 2, 3, 4 and 5.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1, 2, 3, 4 and 5.


What new gear are you planning on picking up at Adidas this Black Friday weekend? Let us know in the comments below.

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