Updated on Wednesday, October 14, 2026: ASICS has not announced its Black Friday 2026 promotion yet, but last year’s event gives us a solid baseline.
In 2025, the sale ran from November 24 through December 1 for OneASICS members. The main offer was $50 off orders of $250 or more with code CYBER, alongside sale pricing on shoes, apparel and accessories. OneASICS members also received free standard shipping on qualifying orders at asics.com.
For 2026, we expect another late-November event built around member-only offers, discounted running shoes and a promotion that runs straight through Cyber Monday.
ASICS Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected sale start | Around November 23–24 |
| Thanksgiving | November 26 |
| Black Friday | November 27 |
| Cyber Monday | November 30 |
| Select running shoes | Up to roughly 40%–50% off |
| Order-level discount | Possible spend-and-save offer |
| OneASICS membership | Likely required for some offers |
| Apparel and accessories | Select markdowns likely |
| Free shipping | Likely for qualifying OneASICS orders |
| Expected sale end | Around November 30–December 1 |
These are predictions until ASICS publishes its official 2026 Black Friday terms.
When Will ASICS Black Friday 2026 Start?
Our best estimate is Monday, November 23 or Tuesday, November 24.
Last year’s Black Friday and Cyber Monday promotion started November 24 and ran through December 1. It was an online event aimed at OneASICS members rather than a one-day sale on Black Friday itself.
That makes another early Thanksgiving-week launch the most likely setup for 2026.
What Did ASICS Offer Last Black Friday?
The headline 2025 member offer was $50 off purchases of $250 or more with promo code CYBER. The threshold was calculated after other discounts but before taxes and shipping.
ASICS also had sale pricing across shoes, apparel and accessories, with past Black Friday events featuring discounts of up to 50% on select footwear.
That means the best value came from combining already discounted products with the order-level member offer when eligible.
Running Shoes Should Be the Main Category
Running shoes are still the obvious place to start.
ASICS Black Friday sales have historically included popular lines such as GEL-NIMBUS, GEL-KAYANO and GT-2000, along with other road and training models.
For 2026, a 25%–30% discount on a current model would be decent. Anything closer to 40%–50% off is more likely to appear on older colors, previous generations or selected styles.
The main issue is size availability. Popular men’s and women’s sizes can disappear quickly once the deeper markdowns go live.
Trail and Everyday Shoes Are Worth Checking Too
ASICS is not limited to road-running shoes.
Its broader footwear range includes trail, walking, court and lifestyle models, and those categories often show up in seasonal promotions alongside running shoes.
If you are flexible on color, Black Friday can be a good time to buy a previous-season style without giving up much in performance.
OneASICS Membership Is Worth Joining Before the Sale
OneASICS is free, and last year’s Black Friday promotion was built around members.
Current OneASICS benefits include member-only offers, free returns and free standard shipping on orders of $50 or more.
That makes it worth setting up an account before the sale starts rather than waiting until checkout.
Shipping Is Better for Members
ASICS currently charges $10 for standard ground shipping for nonmembers.
OneASICS members get free standard shipping on orders of $50 or more and pay $5 on smaller orders. Members also get reduced rates on expedited shipping.
For Black Friday, that can matter if you are buying one discounted pair rather than placing a larger order.
Returns Are Fairly Flexible
ASICS currently accepts eligible returns within 90 days of purchase, provided the items are unworn, unwashed, unaltered and returned with original packaging and tags.
Nonmembers pay a $4.99 return-shipping fee for mail returns, while OneASICS members receive free returns. In-store returns are also free.
That is useful if you are trying a new model or unsure about sizing.
Don’t Assume Discounts Will Stack
ASICS says promotional and discount programs may have product exclusions and may not be combinable with other offers.
That matters during Black Friday because ASICS also runs ongoing discounts for groups such as students, teachers, military members, first responders and medical professionals. Those discounts can reach up to 25% off full-price footwear and up to 30% off full-price apparel.
So if you already qualify for another ASICS discount, compare the final Black Friday price rather than assuming the offers will stack.
Current OneASICS Offers Give Us a Good Benchmark
ASICS is already promoting member benefits outside Black Friday, including free standard shipping on $50+ orders and a 10% referral offer in 2026.
That means a simple 10% Black Friday discount would not be especially compelling.
The stronger deals will likely involve meaningful shoe markdowns, a spend-and-save offer or both.
Should You Wait for Cyber Monday?
Probably not if the shoe you want is already at a strong price.
In 2025, ASICS ran one continuous event from November 24 through December 1 instead of separating Black Friday and Cyber Monday into completely different sales.
That makes size availability the bigger concern.
If your preferred model and size are already discounted by 30%–40%, waiting until Monday may only increase the chance that it sells out.
When Will the ASICS Black Friday 2026 Sale Be Announced?
Mid-to-late November is our best estimate.
Last year’s event started November 24, so we would expect the 2026 offer to become clear shortly before Thanksgiving week.
Once ASICS releases its 2026 Black Friday promotion, we’ll update this page with the confirmed dates, member offer, promo code, shoe discounts and shipping terms.
Until then, you can see the ASICS Black Friday 2025 ad and previous sale history below.
ASICS’ Black Friday Ad History/Archive
What did ASICS offer at their last Black Friday sale? How about the year before that? You can view their older Black Friday ads by following the links below.
- 2025: Page 1 and 2.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3, 4, 5, 6 and 7.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
- 2014: Page 1 and 2.
Questions & Comments
What new performance shoes or athletic apparel are you planning on picking up this Thanksgiving weekend at ASICS? Let us know in the comments below.