ASICS’ Black Friday 2023 Sale – What’s Expected

ASICS’ Black Friday sale is just around the corner and that means discounts on your favorite running shoes, training gear, activewear, and sports accessories is almost here. And although we still have some time left to go, you can already start planning for the event. Be sure to check out last year’s ad and offer details posted below to get an idea of the type of deals that they typically offer (generally you can expect to see 30-50% off select athletic gear and footwear).

Don’t forget, if you join our newsletter, you’ll be notified the moment ASICS’ Black Friday ad for 2023 is posted right here on Blacker Friday (you can opt-in and out of our mailing list at any time). See you again soon!

Black Friday 2023 Start & End Dates

Ever since we started tracking ASICS’ Black Friday sales nearly a decade ago, their sales schedules have been pretty consistent from year to year. The event typically lasts a little over a week, starting on the Saturday before Thanksgiving and ending on until the Wednesday after Cyber Monday. So unless something changes, here are the Black Friday sale start and end dates that you can expect to see this year:

  • Expected BF start date: Saturday November 18, 2023 at 12:01AM EST (that’s 5 days before Thanksgiving).
  • Expected BF end date: Wednesday November 29, 2023 at 11:59PM EST or while in-stock inventory lasts (that’s the day after Cyber Monday).

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Current Offers

We’re including a full list of ASICS’ current offers and coupons below. Don’t shop their store or site until you double check all the deals that are live today. Good luck!

Last Year’s Black Friday Ad

Updated on Saturday November 19, 2022: Your favorite running shoes just became a whole lot cheaper — ASICS’ annual sitewide Black Friday sale has returned!

Beginning today, shop to 30% off select styles with promo code CYBER. You’ll also find some deeper discounts of up to 50% off on their mens’s and women’s clearance pages.

Just keep in mind that certain shoes/items are excluded from the offer. See the complete terms and conditions posted below. Offer ends on Wednesday November 30, 2022 or while in-stock supplies last. Good luck finding those perfect running shoes this Thanksgiving weekend!

Before you leave, we encourage you to take a look at the other sporting brands on sale this Black Friday. That includes Nike, Adidas, Lululemon, Saucony, Under Armour and Reebok among our top rated brands.

Ad History

What did ASICS offer at their last Black Friday sale? How about the year before that? You can view their older Black Friday ads, all the way back to 2014, by follow the links below.

  • 2022: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.
Outside of the ASICS Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What new performance shoes or athletic apparel are you planning on picking up this Thanksgiving weekend at ASICS? Let us know in the comments.

Leave a Reply