Tag Archives: ASICS

ASICS’ Black Friday 2024 Sale – What to Expect

We have a long way to go until ASICS’ Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Sunday November 12, 2023: Your favorite running shoes just became a whole lot cheaper — ASICS’ annual site-wide Black Friday sale kicks off today with early access for OneASICS members!

Beginning today, shop asics.com while logged in to your account to save 25% off almost everything. You’ll also find some deeper discounts of up to 50% off on their mens’s and women’s clearance pages. Not a member? Then it only take a minute to signup for free on their site.

Just keep in mind that certain shoes/items are excluded from the offer. See the complete terms and conditions posted below. Early access ends on Saturday November 18, 2023 but then the event is expected to open up for everyone else. Good luck finding those perfect running shoes this Thanksgiving weekend!

Before you leave, we encourage you to take a look at the other sporting brands on sale this Black Friday. That includes Nike, Adidas, Lululemon, Saucony, Under Armour and Reebok among our top rated brands.

Black Friday 2023 Start & End Dates

Ever since we started tracking ASICS’ Black Friday sales nearly a decade ago, their sales schedules have been pretty consistent from year to year. The main event typically lasts a little over a week, starting on the weekend before Thanksgiving and ending on the Wednesday after Cyber Monday. However this year they are giving all OneASICS members early access to the event.

  • Confirmed BF Early Access: November 12-18, 2023.
  • Expected BF start date: Sunday November 19, 2023 at 12:01AM EST (that’s 4 days before Thanksgiving).
  • Expected BF end date: Wednesday November 29, 2023 at 11:59PM EST or while in-stock inventory lasts (that’s the day after Cyber Monday).

Ad History

What did ASICS offer at their last Black Friday sale? How about the year before that? You can view their older Black Friday ads, all the way back to 2014, by follow the links below.

  • 2023: Page 1 and 2.
  • 2022: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.
Outside of the ASICS Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What new performance shoes or athletic apparel are you planning on picking up this Thanksgiving weekend at ASICS? Let us know in the comments.