Bath and Body Works’ Black Friday 2024 Sale – What to Expect

We have a long way to go until Bath and Body Works’ Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Thursday November 23, 2023: Happy Thanksgiving! Today’s the day, Bath & Body Work’s Black Friday sale begins right now!

Shop in stores or at to get some of their best deals of the year. That includes their famous, once a year storewide buy-3 get-3 free mix and match offer. Plus, if you shop today online then you can get an extra 20% off your entire purchase with promo code YAY. We’ve posted this year’s ad below with all the details.

Some exclusions will apply. See official sale terms and conditions for complete details. Sale ends on Saturday November 25, 2023 at 5:59 AM ET or while in-stock supplies last (except for the coupon that’s only valid today, November 23, 2023). Happy bargain hunting!

Black Friday 2023 Start & End Dates

Bath & Body Works has been running a similar sales schedule these last few years, however this year they are shortening the sale time by a few days; shop the deals from Thanksgiving day through Black Friday, or while supplies last.

  • Confirmed BF sale start date, online: Wednesday November 22, 2023 (that’s a day before Thanksgiving) Thanksgiving day, Thursday November 23, 2023.
  • Confirmed BF sale start date, in-stores: Friday November 24, 2023.
  • Confirmed BF sale end date: Friday November 24, 2023 or while in-stock supplies last. Be on the lookout for a new round of Cyber Monday deals coming early in the morning on Monday November 27, 2023.

What’s Typically Excluded?

We reviewed Bath & Body Works’ Black Friday terms and conditions from last year and pulled out some of the important things. It’s likely similar terms, exclusions and restrictions will return again this year. Here’s what you need to know:

  • Any BOGO deals will exclude the Black Friday tote bags.
  • The purchase of gift cards, 3rd party items and anything that is on clearance is typically excluded from additional discounts during their Black Friday sale.
  • Offers valid only while supplies last on in-stock merchandise. No rain checks will be given for out of stock or sold out inventory.

Ad History

Want to compare Bath and Body Works’ Black Friday deals to those from previous years? Then follow the links below to view their complete ad history spanning all the way back to 2014. Enjoy!

  • 2023: Page 1, 2 and 3.
  • 2022: Page 1 and 2.
  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1 and 2.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1, 2 and 3.
In front of the Bath and Body Works store located in the Paseo Nuevo shopping center in Santa Barbara, CA. Photo by Witold Sadowski.


What do you plan on buying this upcoming holiday weekend at Bath and Body Works? Maybe you’re on the lookout for their bargain-priced VIP tote bags filled with some of their best selling products? Let us know in the comments below!

2 thoughts on “Bath and Body Works’ Black Friday 2024 Sale – What to Expect”

  1. Why when I try to place an order the Aroma Therapy does not show buy 3 get 3 free. Want to place my online order today

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