What to expect at Sephora’s Black Friday 2023 Sale

We’re already looking forward to Sephora’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Sephora generally runs the same Black Friday sales schedule from year to year, even during the peak of the COVID-19 pandemic didn’t really change that. So we’re pretty confident that this year will not be any different. Here is the Black Friday sale start and end dates that you can expect to see here in 2023:

  • Expected BF sale start date, online: Thursday November 23, 2023 at 12:01AM EST (that’s on Thanksgiving Day).
  • Expected BF sale start date, in-stores: Black Friday, November 24, 2023.
  • Expected BF sale end date: Black Friday, November 24, 2023 or while supplies last. We’ve seen that Sephora’s best offers often sell out quickly.

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Current Offers

Here’s a look at all of Sephora’s current offers and promotions. If you’re lucky then you’ll be able to take advantage of one of their bargains today before the holiday crowds hit the stores. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 18, 2022: Sephora just gave us their Black Friday 2022 preview as well as the daily deals coming next week! We’ve posted everything you need to know down below. First access to the deals will be exclusively for those of you shopping on Sephora’s app. Don’t have it? Then you can pick it up here. Good luck and happy bargain hunting!

Do I Need a Coupon?

No extra coupons are typically to take advantage of the advertised price for most of the specials you’ll find at Sephora’s Black Friday sale. However at times you may need to enter a code during checkout as shown in the example below (of course we’ll let you know if that’s the case this year!). We’ve noticed that the coupons sometimes offered over Thanksgiving weekend are usually reserved for Sephora’s Beauty Insider members — For example, at last year’s Cyber Monday sale there was a coupon to get a free sample bag with minimum $45 purchase.

Ad History

Are you interested in seeing some of Sephora’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
  • 2021: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2020: Page 1, 2, 3, 4 and 5.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1, 2, 3, 4 and 5.
  • 2015: Page 1, 2 and 3.
  • 2014: Page 1, 2, 3 and 4.
A view outside of the Sephora boutique in the picturesque Paseo Nuevo shopping plaza in downtown Santa Barbara, CA. Photo by Witold Sadowski.


What are some of your favorite cosmetics this holiday season? Let us know in the comments.

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