Sephora Black Friday 2022 Sale & Ad – What to Expect

Updated on Wednesday September 21, 2022: There’s a little bit of time left to go until we learn more about Sephora’s Black Friday 2022 sale — We’re doing our best to get an official copy of their ad, confirm the top deals and sale dates. However, to get a general idea of what they typically offer, simply scroll down the page to view last year’s promo details (it’s likely that we’ll see a similar sale return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2022 the moment we know more. Be sure to bookmark this page and check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Dates

Sephora generally runs the same Black Friday sales schedule from year to year, and even the COVID-19 pandemic didn’t really change that. Here are the Black Friday sale start and end dates that you can expect to see here in 2022:

  • Expected BF sale start date, online: Thursday November 24, 2022 at 12:01AM EST (that’s on Thanksgiving Day).
  • Expected BF sale start date, in-stores: Thursday November 25, 2021 when most locations open their doors at 6:00PM local time. TBD. Last year all Sephora stores located within these malls/outlets were closed for the entire day on Thanksgiving.
  • Expected BF sale end date: Black Friday, November 25, 2022 or while supplies last. We’ve seen that Sephora’s best offers often sell out quickly.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. Sephora’s confirmed Black Friday and Cyber Monday sale dates/times for 2022 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Current Offers

Here’s a look at all of Sephora’s current offers and promotions. If you’re lucky then you’ll be able to take advantage of one of their bargains today before the holiday crowds hit the stores. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 19, 2021: Sephora just gave us their Black Friday 2021 preview! We took some screenshots of the deals and have posted them for you below. First access to the deals will be exclusively for those of you shopping on Sephora’s app. Don’t have it? Then you can pick it up here. Good luck and happy bargain hunting!

Do I Need a Coupon?

No extra coupons are typically to take advantage of the advertised price for most of the specials you’ll find at Sephora’s Black Friday sale. However at times you may need to enter a code during checkout as shown in the example below (of course we’ll let you know if that’s the case this year!). We’ve noticed that the coupons sometimes offered over Thanksgiving weekend are usually reserved for Sephora’s Beauty Insider members — For example, at last year’s Cyber Monday sale there was a coupon to get a free sample bag with minimum $45 purchase.

Ad History

Are you interested in seeing some of Sephora’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2021: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2020: Page 1, 2, 3, 4 and 5.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1, 2, 3, 4 and 5.
  • 2015: Page 1, 2 and 3.
  • 2014: Page 1, 2, 3 and 4.


What are some of your favorite cosmetics this holiday season? Let us know in the comments.

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