Sephora Black Friday 2021 Sale – What to Expect

Updated on Monday October 25, 2021: There’s still some time left to go until Sephora’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Sephora generally runs the same Black Friday sales schedule from year to year. And although we’re still in exceptional times right now due to the ongoing COVID-19 coronavirus pandemic, the online part of their sale will likely remain unchanged. The only changes possible are in local store hours, select store closures in hot spot regions and/or limits of how many customers are allowed inside.

  • Expected BF sale, start date: Thursday November 25, 2021 (Thanksgiving Day) at 12:01AM EST.
  • Expected BF sale, start date, in-stores: Thursday November 25, 2021 when most locations open their doors at 6:00PM local time. TBD. Last year all Sephora stores located within these malls/outlets were closed for the entire day on Thanksgiving.
  • Expected BF sale, end date: Black Friday, November 26, 2021 or while supplies last. We’ve seen that Sephora’s best offers often sell out quickly.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. Sephora’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Current Offers

Here’s a look at all of Sephora’s current offers and promotions. If you’re lucky then you’ll be able to take advantage of one of their bargains today before the holiday crowds hit the stores. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 20, 2020: Sephora just gave us their Black Friday 2020 preview! We took some screenshots of the deals and have posted them for you below. First access to the deals will be exclusively for those of you shopping on Sephora’s app. Don’t have it? Then you can pick it up here. Good luck and happy bargain hunting!

Does Sephora’s Black Friday Sale Require a Coupon?

No extra coupons are typically to take advantage of the advertised price for most of the specials you’ll find at Sephora’s Black Friday sale. However at times you may need to enter a code during checkout as shown in the example below (of course we’ll let you know if that’s the case this year!). We’ve noticed that the coupons sometimes offered over Thanksgiving weekend are usually reserved for Sephora’s Beauty Insider members — For example, at last year’s Cyber Monday sale there was a coupon to get a free sample bag with minimum $45 purchase.


Are you interested in seeing some of Sephora’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2020: Page 1, 2, 3, 4 and 5.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1, 2, 3, 4 and 5.
  • 2015: Page 1, 2 and 3.
  • 2014: Page 1, 2, 3 and 4.


What are some of your favorite cosmetics this holiday season? Let us know in the comments.

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