Sephora Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at Sephora’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see a similar offer return). We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Last Year’s Black Friday Ad

Last updated on Friday November 29, 2019: Sephora’s Black Friday deals are now officially live at With prices slashed at up to 80% off, these won’t last long. See the sale highlights posted below. Happy bargain hunting!

Expected Start & End Dates

Assuming Sephora runs the same Black Friday sale schedule that they did last year, here’s what we’re predicting they will do this year:

  • Expected start time: Thursday November 26, 2020 (Thanksgiving Day). Most locations are likely to open their doors again at 6:00PM local time.
  • Expected end time: Black Friday, November 27, 2020. It’s expected that their best offers will sell out early.

Does Sephora’s Black Friday Sale Require a Coupon?

No extra coupons are typically to take advantage of the advertised price for most of the specials you’ll find at Sephora’s Black Friday sale. However at times you may need to enter a code during checkout as shown in the example below (of course we’ll let you know if that’s the case this year!). We’ve noticed that the coupons sometimes offered over Thanksgiving weekend are usually reserved for Sephora’s Beauty Insider members — For example, at last year’s Cyber Monday sale there was a coupon to get a free sample bag with minimum $45 purchase.

Current Offers

Here’s a look at all of Sephora’s current offers that we were able to pull together.


Are you interested in seeing some of Sephora’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1, 2, 3, 4 and 5.
  • 2015: Page 1, 2 and 3.
  • 2014: Page 1, 2, 3 and 4.


What are some of your favorite cosmetics this holiday season? Let us know in the comments section below.

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