Updated on Monday, October 12, 2026: Sephora has a Black Friday 2026 page live, but the retailer has not yet announced this year’s specific discounts or participating products. Sephora says shoppers can expect Black Friday offers across skincare, makeup, hair, fragrance and holiday gift sets.
Last year’s event started November 24 and ran through Cyber Monday, December 1, with up to 50% off select products. For 2026, we expect another Thanksgiving-week sale with rotating discounts rather than a single sitewide percentage.
Sephora Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected start | Around November 23–24 |
| Black Friday | November 27 |
| Expected end | Cyber Monday, November 30 |
| Main savings | Up to 50% off select products |
| Makeup | 30%–50% off select items |
| Skincare | 20%–50% off select products and sets |
| Hair tools | Up to roughly 30% off |
| Fragrance | Select markdowns and bonus-point offers |
| Sephora Collection | Some of the deepest discounts |
| Beauty Insider | Extra perks and free standard shipping |
These are predictions based primarily on Sephora’s 2025 event. The official 2026 Black Friday page does not yet list the final offers.
When Will Sephora Black Friday 2026 Start?
Our best guess is Monday, November 23 or Tuesday, November 24.
Last year’s event launched on Monday, November 24 and continued through December 1. Most deals were available both online at sephora.com and in Sephora stores, with additional limited-time offers appearing during the week.
Following that pattern would put the 2026 launch several days before Black Friday itself.
How Much Will Sephora Take Off?
We expect the headline to again be up to 50% off select merchandise rather than a storewide 50% discount.
Last year’s sale included markdowns across makeup, skincare, hair care, fragrances and holiday gift sets. Examples included:
| 2025 Deal | Regular Price | Black Friday Price |
|---|---|---|
| Sephora Collection Colorful Blush | $14 | $7 |
| Fenty Beauty Powder Foundation | $40 | $20 |
| Too Faced Mini Eyeshadow Palette | $29 | $14.50 |
| Milk Makeup Mini KUSH Mascara | $15 | $7.50 |
| Laneige Midnight Minis Set | $21 | $14.70 |
| Shark SpeedStyle Pro FLEX | $249 | $179 |
Those examples suggest that 50% discounts will probably appear on particular products, while many gift sets and premium brands land closer to 20%–30% off.
Don’t Confuse Black Friday With Sephora’s Savings Event
Sephora runs several major promotions during the year, and the Black Friday sale works differently from its Beauty Insider Savings Event.
The Savings Event typically gives eligible Beauty Insider tiers a percentage discount across a broad selection of merchandise. Sephora’s current 2026 Savings Event page indicates that the latest event has ended.
Black Friday is generally more product-specific. Instead of applying one code to almost everything, Sephora marks down selected products by different amounts.
That makes Black Friday particularly useful when one of the exact products you want reaches 40% or 50% off.
Makeup Should Have Some of the Biggest Percentage Discounts
Makeup was one of the strongest categories last year.
Several products from Sephora Collection, Fenty Beauty, Milk Makeup, Nudestix and Too Faced reached 50% off. Other holiday sets were discounted by roughly 20% to 30%.
For 2026, a 30% discount on a current premium makeup product would be good. A 50% discount would be worth paying attention to, especially if the item normally receives only modest promotions during the year.
Sephora Collection is especially worth checking because the retailer can discount its own products more aggressively than many prestige brands.
Skincare and Holiday Sets Could Be Better for Gifting
Holiday gift sets often have value pricing before any Black Friday discount is applied.
Last year, for example, the Glow Recipe Watermelon Glow set dropped from $67 to $54, while several other holiday skincare and lip sets received discounts of roughly 20% to 30%.
That can make sets a better purchase than buying the same products separately.
Before ordering, compare the quantity of each product in the set with the full-size versions. A large advertised “value” does not always mean the Black Friday price is automatically the best deal.
Hair Tools Are Worth Comparing With Other Retailers
Premium hair tools should again be a major category.
Last year’s Sephora event included up to 30% off select hair and skincare tools. The Shark SpeedStyle Pro FLEX, for example, fell from $249 to $179.
Sephora also ran a separate hair sale in late September and early October 2026 with selected products up to 50% off, showing that deep hair-category discounts are not exclusive to Black Friday.
If you’re shopping Dyson, Shark or another expensive tool, compare Sephora with the manufacturer, Ulta, Best Buy and other authorized retailers before buying.
Fragrance Deals May Come With Extra Points
Fragrance is not always discounted as aggressively as makeup, but Sephora frequently adds Beauty Insider incentives.
During Black Friday 2025, Beauty Insider members could earn 4X points on eligible fragrance gift sets, body mists, travel sizes and related products.
Sephora continues to use point multipliers in 2026; current October promotions include 4X points on selected fragrance brands such as KAYALI.
For Black Friday, check both the product price and any point multiplier before deciding which offer has more value.
Join Beauty Insider Before the Sale
Beauty Insider membership is free and is useful even if you don’t care much about points.
Members currently receive free standard 1–3 day U.S. shipping on every merchandise order with no minimum purchase. Guest orders require at least $50 for free standard shipping; otherwise shipping costs $6.95.
Beauty Insider members can also redeem points through Sephora’s Rewards Bazaar, and higher-tier members have access to additional rewards.
Last year’s Black Friday event also included member-only perks such as a free sample bag with a qualifying purchase and extra fragrance points.
Don’t Assume Every Black Friday Deal Is Rare
Sephora regularly runs deep category promotions throughout the year.
For example, its September–October 2026 hair event offered up to 50% off selected products, including several items at half price.
That means a product showing “50% off” during Black Friday can still be a recurring promotion.
The better strategy is to make a short wish list ahead of time and judge the individual prices rather than shopping simply because something appears on the Black Friday page.
What About Returns?
Sephora.com purchases of new or gently used products can generally be returned within 30 days, either by mail using Sephora’s prepaid label or at a freestanding Sephora store. Some items, including certain Sephora Favorites kits, are final sale.
Products purchased from Sephora.com cannot be returned to Sephora at Kohl’s, so keep that distinction in mind when holiday shopping.
Should You Wait for Cyber Monday?
Probably not if an item you want reaches 40% or 50% off.
In 2025, Sephora treated Black Friday and Cyber Monday as one extended event running November 24 through December 1 rather than replacing the Black Friday sale with a completely different Cyber Monday promotion.
We expect something similar in 2026.
If you’re simply browsing, checking again on November 30 makes sense because Sephora can introduce limited-time offers throughout the week. But for a specific shade, fragrance set or holiday gift that is already heavily discounted, waiting creates more risk of it selling out than potential upside.
When Will Sephora Black Friday 2026 Be Confirmed?
Sephora’s official 2026 Black Friday page is already live, but the retailer has not published the actual discounts yet. The page currently tells shoppers to return for the upcoming Black Friday beauty offers.
Based on last year’s schedule, we expect the full sale to appear around November 23–24.
Once Sephora releases the 2026 deals, we’ll update this page with the confirmed dates, top makeup and skincare discounts, fragrance promotions, hair-tool prices and Beauty Insider perks.
Until then, you can see the Sephora Black Friday 2025 ad and complete ad history below.
Sephora’s Black Friday Ad Archive
Are you interested in seeing some of Sephora’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of their ad scans.
- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2023: Page 1, 2 and 3.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2021: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2020: Page 1, 2, 3, 4 and 5.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1, 2, 3, 4 and 5.
- 2015: Page 1, 2 and 3.
- 2014: Page 1, 2, 3 and 4.
Questions & Comments
What are some of your favorite cosmetics this holiday season? Let us know in the comments below.
