Costco Black Friday 2024 Sale & Ad

Updated on Thursday May 16, 2024: Even though we still have months left to go until Costco’s Black Friday sale officially returns again, we’ve been tracking them long enough to have a pretty good idea of what’s likely to come. Here’s a summary of what we’re predicting this year.

Our Black Friday 2024 Predictions

  • Costco’s Black Friday main event usually runs from Black Friday itself through Cyber Monday, both in-stores and online. However there will be a number of specials that begin well before then. We’ve posted our start and end date predictions for 2024 further down this page.
  • Costco’s Black Friday ad is usually around 32-pages long. You can check out last year’s complete ad san below. At the bottom of the page you’ll also find their previous ads dating all the way back to 2015.
  • In terms what you’ll see in the ad, there’s always a little bit of everything across all major categories in the warehouse. That includes TVs, laptops, food, jewelry, tires, small kitchen appliances and apparel. Some items are available both online and in-stores, while others may be online-only or in-store-only. Quantity limits are in place for most of the advertised items, often with a maximum limit of 2 to 5 of the same item per club member.
  • If going in-stores on Black Friday itself then you can expect doors to open at 9:00AM. Unlike in years past, don’t expect any major crowds as most people nowadays shop online. We took look at some Reddit posts to see what people were buying last year locally and this is what seems to have been popular: pies at 50% off, chicken breasts packs for $6.00 off, egg nog for $1.00 off, and fully cooked turkeys for $8.00 off/each.
  • We’re expecting to get a copy of this year’s ad on or around Saturday October 26, 2024. Of course we’ll update the details here as well as notify everyone on our newsletter list the moment it’s released.

Black Friday 2024 Start & End Dates

Costco’s main Black Friday event usually runs from Black Friday itself through Cyber Monday, with a handful of 1-day-online-only deals added on Cyber Monday. But you’ll also find that some of the advertised items begin two weeks before Thanksgiving weekend and run until the end of the month. Right at the beginning of November we are also expecting to see an “Early Season” sale. So if the trend continues here in 2024 then these are the sale dates that you can expect to see:

  • Expected “Early Season” Sale: November 4-17, 2024 both online and at warehouse stores.
  • Expected “Holiday Savings” Deals: November 18-December 2, 2024 both online and at warehouse stores.
  • Expected Thanksgiving Day Sale: Thursday November 28, 2024 (that’s on Thanksgiving day). These deals are available online-only. All stores nationwide are closed for the entire day in observance of the Thanksgiving holiday.
  • Expected Black Friday/Cyber Monday event: Friday-Monday, November 29-December 2, 2024 or while supplies last.
  • Expected Cyber Monday-only sale: Monday December 2, 2024 or while supplies last. These deals are available online-only.

Last Year’s Black Friday Ad

You’ll find Costco’s complete 32-page 2023 Holiday Booklet, which includes the featured items available on Thanksgiving day, Black Friday and Cyber Monday, posted below. Here’s a look at some of our favorite finds:

  • When shopping on Thanksgiving day itself online (that’s November 23, 2023) you’ll get an extra $50 off your entire qualifying purchase of $500 or more at checkout (no promo code needed). Limit 1 $50 redemption per member. Free shipping on hundreds of items is also included!
  • On the 24th page you’ll find a 72-carton of Keurig K-Cup Pods “Crafted Classics Collection” available for for $28.99 after $7.50 off. Inside there are 6 different coffee flavors, 12 of each of the following: Green Mountain Dark Magic breakfast blend; Tully’s Hawaiian Blend medium roast; Newman’s own Organic Special Blend; the original Donut Shop regular medium roast; Caribou medium roast smooth and classic coffee blend; and the Green Mountain Costa Rica Paraiso sweet and exotic medium roast blend. Just keep in mind that there is a limit of 5 cartons per customer. Offer valid from November 23-27, 2023 or while in-stock supplies last.
  • Although pricey, Dyson makes some of the best vacuum cleaners in the industry. And one of their best models at the moment is the V15 Detect Total Clean Extra Cordless Stick Vacuum that’s featured on the 25th page of this years ad scan. It will listed for $499.99 after $200 savings, both in-stores and online, from November 23-27, 2023 or while in-stock supplies last. There’s a limit of 5 per member.
  • Costco already has some of the best year-round bang-for-the-buck jewelry in the business, but over Thanksgiving weekend there are always some special bargains to be found. That incudes the Princess Cut & Round White Gold & Diamond dangle earrings featured on page 24 of their ad. They will be available for $999.99 after $300 savings. Offer valid from November 23-27, 2023 or while in-stock supplies last. Limit 5 sets per warehouse member. Just be sure to compare weight and size to similar ones you’ll find at Zales, Helzberg Diamonds and KAY Jewelers… all three stores are known to also run huge Black Friday events!
  • Not only Lowe’s and The Home Depot have huge appliance events this time of year, but so does Costco. You’ll find select Samsung appliances anywhere from $350 to $1,200 off. That includes the huge Samsung 29 cubic-foot Smart 4-Door Flex fridge that’s $1,200 off the list price. Just keep all these advertised items can only be bought online and not in warehouse stores. Prices valid November 23-27, 2023 or while in-stock supplies last. Limit 5 of each item per warehouse member.
  • And finally, for the audiophile in your family there is a full page of home stereo speakers and headphones featured from both Sonos and Bose (see page 29 of the ad). That incudes the Sonos Beam (gen 2) Soundbar that’s priced at $399.99 after $100 savings and the Bose QuietComfort 45 SE Noise Canceling Headphone bundle that’s priced at $179.99 after $120 savings. All these items are valid from November 17-27, 2023 or while in-stock supplies last. There will be quantity limits on each item per warehouse member.

Ad History

What was featured at Costco last year? What about two or three years ago? View their previous ad scans posted below to find out more.

A view in front of the Costco warehouse store in Goleta, CA. Photo by Witold Sadowski.

Questions & Comments

What are you planning on getting at Costco this Thanksgiving weekend? Maybe a new TV? Let us know in the comments below.

16 thoughts on “Costco Black Friday 2024 Sale & Ad”

  1. Didn’t see the usual Sonicare toothbrush in the upcoming Costco’s BF sale…did I miss it or it’s not available this BF? Is Sonicare toothbrush on sale at other BF sale? Thanks!

    1. Hi Mike! There are no Sonicare toothbrushes featured in Costco’s Black Friday ad this year, but that doesn’t mean it won’t be on sale. It’s still worth checking their site or store once the event goes live on Friday November 24th. Good luck!

  2. I believe there is an error an in your description,

    “Jewelry — Some of the best jewelry deals are not always at boutiques such as Zales, Jared or Kay but are the big warehouse stores. The best find this year is the Round Brilliant 1.00 ctw VS2 Clarity Diamond 14k white gold and necklace set on sale for $99.99 after $300 off. ”

    It should be $999.00

  3. Hope to see some good discounts in their jewelry section. Want to buy a pair of earrings for my soon to be 15 year old niece for her birthday.

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