JCPenney’s Black Friday 2023 Ad Has Arrived

Updated on Thursday November 2, 2023: From clothing and accessories to home goods and electronics, you’ll find deals up to 75% off across various departments at JCPenney’s upcoming Black Friday sale. So what are the doorbuster specials this year? You can check out this year’s 24-page ad scan posted below to see them all!

The best offers this year are only available on Friday itself, in-stores only (many of the deals will be also be available at unless otherwise noted in the ad). Doors open at 5:00AM local time. On top of the advertised specials, you’ll also be able to earn an extra $10 bonus reward for every $50 you spend during the event (limit 3). That’s somewhat similar to what Kohl’s typically offers during Black Friday with “Kohl’s Cash”. And remember, no extra coupons are accepted on top of the advertised Black Friday specials. Good luck and happy bargain hunting!

Black Friday 2023 Start & End Dates

This year JCPenney’s Black Friday deals begin earlier than ever before, with your first early access beginning on November 3rd! Afterwards, they’ll have a 10-day holiday sale, with the main event will arriving on Black Friday itself (stores are expected to be closed on Thanksgiving day itself).

  • Confirmed Black Friday early access: November 3-5, 2023.
  • Confirmed “Ready, Set, Holidays, Prep!” sale: November 6-16, 2023.
  • Confirmed Black Friday start date: Friday November 24, 2023. Stores will open at 5:00AM and they will have bonus savings and giveaways all day long that will happen in-stores at 5:00AM, 9:00AM, 1:00PM and 5:00PM (local time). The giveaways include one free diamond jewelry item per store and a $500 off coupon to use on any purchase of $500 or more!.
  • Confirmed BF sale end date: Friday November 24, 2023 or while supplies last. No rain checks are given for sold out merchandise.
  • Expected Cyber Monday sale dates: Monday-Wednesday, November 27-28, 2023.

Current Offers

We’re including a full list of JCPenney’s current offers and coupons below. Don’t shop their store or site until you take a look at today’s featured deals. Good luck!

Ad History

What were JCPenney’s doorbuster deals at last year’s Black Friday sale? How about two or three years ago? Follow the archive links below to find out.

Driving by the JCPenney store in Santa Maria, CA. Photo by Witold Sadowski.


What do you plan on picking up at JCPenney this Thanksgiving weekend? Let us know in the comments section.

Leave a Reply