Amazon’s Black Friday 2023 Sale – What’s Expected

Amazon’s Black Friday sale, one of the largest and most highly anticipated online shopping events globally, is just around the corner. And although we still have some time left to go, you can already start planning for the event. Be sure to check out last year’s ad and offer details posted below to get an idea of the type of deals that they typically run (generally, you can expect significant price reductions, Lightning Deals, and Prime Member exclusives on a wide range of products, including electronics, home goods, fashion, toys, and more).

Don’t forget, if you join our newsletter, you’ll be notified the moment their Black Friday ad for 2023 is posted right here on Blacker Friday (you can opt-in and out of our mailing list at any time). See you again soon!

Black Friday 2023 Start & End Dates

Amazon’s Black Friday sale usually consists of “early” deals that start at the beginning of November followed by the main event that runs for about 48-hours over Thanksgiving day and Black Friday itself (with hundreds of short but sweet lightning doorbusters scatted throughout the event). But the bargains don’t end there – a new round of deals are expected to return on Saturday/Sunday and then again during Cyber Week. Amazon often pre-announces their plans in an official press release about a week before the long weekend so we’ll know more when that happens (news will be posted here the moment it comes so be on the lookout!).

  • Expected early BF deals start date: Thursday November 2, 2023.
  • Expected main BF sale start date: Thursday November 23, 2023 (that’s on Thanksgiving day itself).
  • Expected BF sale end date: Friday November 24, 2023 or while in-stock supplies last.

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Last Year’s Black Friday Ad

Updated on Monday November 14, 2022: Just moments ago, Amazon officially announced their Black Friday 2022 sale plans!

The 48-hour event begins Thanksgiving day, Thursday November 24th and will run to the end of day on Black Friday, November 25th (or while supplies last). Everything will be found on Amazon’s main Black Friday page, Below is a sneak peek of some of the best deals coming during the event:

Just keep in mind that new surprise deals that will drop every 30 minutes during select periods throughout the two-day event!

You can read the full press release here. Good luck and happy bargain hunting!

Ad History

How did Amazon’s Black Friday sale look like last year? How about two year’s ago? Follow the links below to view their previous ad scans and compare the deals to those from this year.


What do you plan on picking up at Amazon during Thanksgiving weekend? Already have some of your favorite items in your cart? Let us know in the comments below.

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