Amazon Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until Amazon’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

For as long as we can remember, Amazon’s Black Friday sale has always been a week-long event and this year is expected to be no different! Be on the lookout for the sale to kick off on the Friday before Thanksgiving and end on Black Friday itself, or while in-stock supplies last. Amazon typically puts out a press release a few days before the event (if they follow the same sales schedule then the press release will come on Monday November 15, 2021).

  • Expected BF sale start date: Friday November 19, 2021. That’s a week before Black Friday.
  • Expected BF sale end date: The end of day on Black Friday, November 26, 2021 or while supplies last.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. Amazon’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company.

Last Year’s Black Friday Ad

Updated on Friday November 20, 2020: Just moments ago, Amazon went live with their Black Friday sale! We’ve posted this year’s highlights for you below.

The sale begins today, November 20th and will run all the way through next Friday, November 27, 2020 (ending at the end of day on Black Friday or while supplies last). Everything will be found on Amazon’s main Black Friday page, (note, as an Amazon Associate we may earn from qualifying purchases).

You can read the full press release here. Good luck and happy bargain hunting!


Are you interested in seeing some of Amazon’s older Black Friday ads? Then follow the links below to see the ad scans.


What do you plan on picking up at Amazon during Thanksgiving weekend this year? Let us know in the comments section below.

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