Updated on Wednesday, September 2, 2026: Amazon has not announced its Black Friday 2026 sale yet, but last year’s schedule gives us a pretty good idea of what to expect.

Black Friday falls on Friday, November 27, 2026. Amazon will likely start its main Black Friday event more than a week earlier, then roll directly into its Cyber Monday sale.

Expect deals on Amazon devices, Apple products, TVs, laptops, gaming, toys, kitchen appliances, vacuums, beauty products and plenty more.

Expected Amazon Black Friday 2026 Dates

Here’s our current prediction:

These dates are predictions and have not been confirmed by Amazon. Once confirmed, you’ll find the deals posted at amazon.com/blackfriday .

In 2025, Amazon’s Black Friday Week began November 20 at 12:01 a.m. PST. The Black Friday and Cyber Monday events ran through December 1, giving shoppers 12 straight days of deals. Cyber Monday offers officially started November 29.

Amazon followed a similar schedule in 2024, with its Black Friday Week and Cyber Monday events running from November 21 through December 2.

If Amazon simply shifts the same schedule to match the 2026 calendar, a November 19 start is our best estimate.

What Deals Can We Expect?

Amazon offered millions of deals in 2025, including up to 50% off Amazon devices and select electronics, up to 55% off Shark products, up to 50% off Ninja appliances and up to 40% off select toys.

Here are a few actual Black Friday 2025 prices along with what we think similar products could cost in 2026.

The 2026 prices above are our predictions and have not been announced by Amazon.

The 2025 Kindle dropped to $79.99 while the Kindle Paperwhite fell to $124.99. AirPods 4 reached a record-low $69, and AirPods Pro 3 dropped to $219.99.

Amazon also had the M3 iPad Air for $449 and M4 MacBook Air for $749 during the sale.

Amazon Device Deals

Amazon’s own devices are usually among the safest Black Friday deals to wait for.

In 2025, Amazon advertised discounts of up to 50% on devices including Echo speakers, Fire TV products, Fire tablets, Kindle readers, Blink cameras and Ring security products.

For 2026, we expect deals on:

• Echo and Echo Dot speakers
• Fire TV Sticks
• Fire tablets
• Kindle and Kindle Paperwhite
• Ring doorbells and cameras
• Blink security cameras
• eero Wi-Fi systems

A basic Kindle around $75 to $80 and Kindle Paperwhite around $120 to $125 would be good prices to watch for.

Ring products could also see discounts of around 40% to 50%. In 2025, the Ring Battery Doorbell fell to $49.99 from $99.99.

Apple, Electronics and Gaming Deals

Amazon should once again be one of the stores to watch for Apple deals.

AirPods 4 were one of the biggest surprises of Black Friday 2025, falling from $129 to just $69. AirPods Pro 3 dropped to $219.99, while the 13-inch M4 MacBook Air reached $749.

For 2026, we expect deals on:

• AirPods
• Apple Watch
• iPads
• MacBooks
• PlayStation products
• Nintendo games and accessories
• Bose and Beats headphones
• Samsung, LG, TCL and Hisense TVs
• Laptops and monitors

Amazon often matches Walmart, Best Buy and Target on major electronics, so prices can change several times throughout Black Friday week.

Home, Kitchen and Toy Deals

Amazon’s Black Friday sale goes well beyond electronics.

In 2025, Amazon advertised up to 55% off select Shark products, up to 35% off Dyson floor care, up to 50% off Ninja appliances and up to 40% off products from Vitamix, Staub and Nespresso.

For 2026, look for deals from brands such as:

• Ninja
• Shark
• Dyson
• Keurig
• KitchenAid
• Nespresso
• Vitamix
• BISSELL
• iRobot

Toys should also be a major part of the sale. Last year Amazon offered up to 40% off select MAGNA-TILES, Melissa & Doug, Play-Doh and NERF toys, along with deals on LEGO, Barbie, Disney, Fisher-Price and American Girl.

Discounts of around 30% to 50% on select toys are realistic again for 2026.

Do You Need Amazon Prime for Black Friday?

No. You do not need an Amazon Prime membership to shop most Black Friday deals.

Prime can still be useful during the holidays because members get fast free shipping on eligible items, including Same-Day and Next-Day delivery on millions of products. Amazon may also offer some Prime-exclusive deals.

The regular Prime price is currently:

• $139 per year
• $14.99 per month

Eligible new members can also get a free 30-day trial.

Amazon does not usually run a big 50% off Prime membership promotion for everyone during Black Friday the way Walmart sometimes does with Walmart+. Because of that, we would not wait for Black Friday expecting the regular $139 Prime membership to suddenly drop to half price.

Discounted Amazon Prime Memberships

Amazon offers lower Prime prices to some shoppers year-round.

Prime for Young Adults is available to eligible higher education students and adults ages 18 to 24. New eligible members can currently get a six-month free trial, followed by:

• $69 per year
• $7.49 per month

Prime Access is available to qualifying government-assistance recipients and income-verified customers for $6.99 per month after an eligible free trial.

These discounted plans include Prime benefits, so shoppers who qualify do not need to wait for Black Friday to save on membership.

Will Amazon Have Early Black Friday Deals?

Almost certainly.

Amazon usually starts holiday discounts before the official Black Friday Week event.

In 2025, Amazon even held a two-day Amazon Haul sale on November 10-11 with $1 deals and select items priced as low as $0.11. The main Black Friday event did not begin until November 20.

We expect early Black Friday 2026 deals to start appearing during the first half of November.

That does not necessarily mean you should buy everything early. Amazon often drops prices further as Black Friday gets closer, especially on its own devices.

Amazon Cyber Monday 2026

Cyber Monday falls on November 30, 2026.

In 2025, Amazon’s Cyber Monday event started November 29 and ran through December 1.

Our prediction is that the 2026 Cyber Monday sale will run from around November 28 through November 30.

Some Black Friday deals will likely continue, while others will be replaced with new Cyber Monday offers.

When Will Amazon Announce Black Friday 2026?

We expect Amazon to confirm its Black Friday dates in late October or early November.

Amazon announced the dates for its 2025 event on November 9, although it had already started talking about Black Friday and holiday savings in late October.

For 2026, look for the main announcement sometime between late October and the first week or two of November.

Unlike some retailers, Amazon does not release one traditional Black Friday ad with every deal. New deals are added throughout the event, and some offers may only last a day or until inventory sells out.

Our Amazon Black Friday 2026 Prediction

We expect Amazon Black Friday 2026 to begin around November 19 and continue through Cyber Monday on November 30.

Amazon devices should once again be some of the biggest bargains, with strong discounts also expected on Apple products, TVs, laptops, headphones, gaming, vacuums, kitchen appliances and toys.

Based on last year, prices such as $70 AirPods, an $80 Kindle, a $125 Kindle Paperwhite and a $50 Ring doorbell are all realistic targets for comparable products in 2026.

For now, all 2026 dates and prices above are predictions. We’ll update this page once Amazon confirms its Black Friday schedule and begins releasing deals.

Amazon Black Friday 2025 Ad and Deals

While we wait for Amazon’s Black Friday 2026 sale, you can browse last year’s featured deals and ad below.

The 2025 sale gives us a good idea of the brands, discounts and products that could return this year.

All deals below are from 2025 and have expired.

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Amazon’s Black Friday Ad History/Archive

How did Amazon’s Black Friday sale look like last year? How about two year’s ago? Follow the links below to view their previous ad scans and compare the deals to those from this year.

• 2025: Page 1 and 2.
• 2024: Page 1, 2, 3, 4 and 5.
• 2023: Page 1, 2, 3 and 4.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20 and 21.
• 2018: Page 1, 2, 3, 4, 5, 6, 7 and 8.

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Questions & Comments

What do you plan on picking up at Amazon during Thanksgiving weekend? Already have some of your favorite items in your cart? Let us know in the comments below.