KAY Jewelers Black Friday 2024 Sale – What to Expect

We have a long way to go until KAY Jewelers’ Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Thursday November 23, 2023: Thanksgiving is officially here and so is KAY Jewelers Black Friday sale!

Starting now, shop kay.com to save 30% to 40% off nearly all jewelry site-wide (that’s similar to what Zales is also offering right now). There’s a lot to choose from — Everything from silver pendents to gold earring, diamond engagement rings to anniversary bands. Free shipping and free returns are included if you spend $50 or more on your total purchase.

The sale is expected to run through Cyber Monday November 27, 2023, at 11:59pm ET, or while supplies last (the end date is still unconfirmed but that’s based off of last year’s sale schedule). But really, it doesn’t end there. Last year Kay ran a week of online-only “Cyber Deals” afterwards, with some jewelry priced at up to 70% off. Then there was a week of Green Monday deals, followed by several other pre-Christmas specials. That included a Flash Sale to help you finally pick up your last minute holiday gifts. Happy bargain hunting!

Black Friday 2023 Start & End Dates

Kay Jewelers typically gives you plenty of time to shop their Black Friday sale; you’ll usually have around 2 weeks to take advantage of their early BF advertised specials. Then you’ll likely have all Thanksgiving weekend long to shop the main event. Maybe it’s because jewelry is generally expensive and they want you to have ample time to think through your purchase? We don’t know, but that’s what they do, and this year is expected to be no different!

  • Confirmed Early BF sale start date: Friday November 10, 2023 (that’s 2 weeks before Black Friday itself).
  • Confirmed BF sale start date: Thursday November 23, 2023 (that’s on Thanksgiving day).
  • Expected BF sale end date: Cyber Monday, November 27, 2023 or while in-stock inventory lasts.

Ad History

Are you interested in seeing some of KAY’s older Black Friday ads? Then follow the links below to see what they’ve offered in the past.

  • 2023: Page 1 and 2.
  • 2022: Page 1 and 2.
  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1, 2, 3, 4 and 5.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1 and 2.
  • 2014: Page 1.
Love is in the air (and so are the deals!) at the KAY Jewelers Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


Are you planning a special proposal, celebrating an anniversary, or looking for a meaningful Christmas gift at KAY Jewelers’ Black Friday sale this year? Let us know in the comments!

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