If you’re eyeing a new pair of Keds or just curious about how this year’s sale will look, here’s what to expect from Keds’ upcoming Black Friday 2025 event.
Likely Black Friday 2025 Sale Dates & Timeline
Based on previous years, Keds is expected to kick off their Early Black Friday Sale at keds.com starting Wednesday, November 20, 2025. This early access period usually includes up to 30% off select styles. It’s not sitewide and doesn’t always include newer or top-selling products.
The main Black Friday sale is likely to launch on Friday, November 28, 2025, and that’s when things usually get better. Last year, and likely again this year, Keds offered 35% off sitewide. This discount generally applies to both full-priced and sale items, though with a few exclusions. In addition, they often throw in a free gift with any purchase. Last year, it was a free pair of Keds-branded socks.
The Black Friday deal is expected to run through the weekend and wrap up on Sunday, November 30, 2025, with a new Cyber Monday promotion taking over on Monday, December 1, 2025.
Discount Levels to Expect
If Keds follows the same pattern as last year—and they usually do—the discounts break down like this:
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Early Black Friday (Nov 20–27): Up to 30% off select styles
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Black Friday Weekend (Nov 28–30): 35% off sitewide (with exclusions)
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Free Gift: Likely a small add-on like socks with any purchase
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Coupon Code Required: Yes, a code will be needed at checkout (last year’s was “NOCROWDS”)
The 35% discount is usually one of their best offers of the year. It doesn’t apply to every single item, but it does cover a pretty wide range. Compared to typical seasonal sales, which might top out at 20–25%, this is one of the deeper discounts Keds offers annually.
What Not to Expect: Exclusions
There are always a few items excluded from the sitewide promotion. Based on past Black Friday sales, here’s what you probably won’t see included:
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Keds Champion Originals Lace Ups and Slip Ons: These are their best-known and most classic styles, and they’re typically left out of major promotions.
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Doorbuster Styles: These are already heavily discounted and often marked “Final Sale.”
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Gift Cards: Not eligible for discounts.
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Select New Releases or Limited Editions: While not officially listed, newer or limited-run styles are often quietly excluded.
You might still find discounts on these items separately if they’re part of a different promotion, but they usually aren’t included in the 35% sitewide deal.
Examples of Last Year’s Sale Items
To get an idea of what could be on sale in 2025, here are a few examples of what was included in last year’s Black Friday promotion:
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Triple Kick Canvas Platform Sneakers – Regularly $65, dropped to $42.25 after 35% off
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Ace Leather Sneakers – Originally $90, dropped to $58.50
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Double Decker Slip-Ons – Regularly $60, came down to $39
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Kids’ Kickstart Sneakers – Regular price $40, available for $26
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Seasonal prints and limited-edition collaborations – Many marked down and then eligible for the additional 35% off
In addition to price cuts, the free Keds socks (last year’s gift) were automatically added to your cart during checkout once you qualified, no need for a second code.
Returns and Shipping Policies
Keds typically offers free standard shipping on U.S. orders over a certain amount (usually $50), but it’s best to double-check during the sale, as policies sometimes change.
Returns are usually accepted on most items unless they’re labeled as “Final Sale.” That said, processing returns during the holidays can take longer due to increased order volume, so expect a bit of a delay if you send something back.
Last Year’s Black Friday Ad
Keds’ Black Friday Ad Archive
Are you interested in seeing some of the older Black Friday ads from Keds? Then follow the links below to take a look at their ad history.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1, 2 and 3.
- 2015: Page 1, 2 and 3.
- 2014: Page 1.
Questions & Comments
What are your favorite Keds shoes? Are you looking for a casual everyday shoe or a versatile sneaker to complement your style? Let us know in the comments below.