Swarovski Black Friday 2020 Sale – What to Expect

Updated on Thursday October 1, 2020: It’s still too early for us to know what’s coming at Swarovski’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see 25% off storewide to return).

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Expected 2020 Start & End Dates

Assuming Swarovski runs a similar Black Friday sale schedule as they did last year, here are start and end times that we’re predicting this year:

  • Expected start date: Wednesday November 25, 2020 (that’s the day before Thanksgiving).
  • Expected end date: End of day on Monday November 30, 2020 (that’s on Cyber Monday).

Just keep in mind that we’re still in the middle of the COVID-19 coronavirus pandemic; it’s possible that some stores may be closed and/or hours of operation reduced in certain locations. Be sure to check ahead of time with your nearest store to learn about their holiday weekend hours and to see if any restrictions are in place.

For those of you living outside of the United States, we’ve noticed that Swarovski’s Black Friday sale often extends to many of their international locations as well. So if you’re lucky, you too will be able to take advantage of this year’s sale, just in time for Christmas gift shopping.

Last Year’s Black Friday Ad

Last updated on Wednesday November 27, 2019: Thanksgiving is tomorrow but Swarovski’s Black Friday sale is here today!

Starting now, shop swarovski.com to get 25% off storewide on all full-priced items and up to 50% off in their sale section and on selected watches. The offer runs all Thanksgiving weekend long through the end of day on Cyber Monday (ends December 2, 2019).

In terms of exclusions, there are a handful of items that are ineligible for the offer. Those include gift card purchases, limited and annual editions, items already in sale, SCS exclusive products, eyewear and the Nirvana collection. Everything is available while supplies last and is subject to sell out early. Happy bargain hunting!


Are you interested in seeing some of Swarovski’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1.


What are you planning on buying over the holidays at Swarowski? Let us know in the comments below.

2 thoughts on “Swarovski Black Friday 2020 Sale – What to Expect”

  1. Since we met with my husband (in 2000) we’ve been buying one Christmas ornament every year and have the tradition on putting it on together on our Christmas tree. More than half of them are Swarovski Christmas ornaments as they often have the year engraved on them so it’s easy to remember which ornament belongs to which year. This year we’ll be buying their 2019 Snowflake Holiday Ornament 🙂

  2. Lately I’m in love Swarovski’s bracelets so I’ll make sure my boyfriend doesn’t miss out out their Black Friday sale this year 😉 Would love to see some 50% or more off deals.

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