Swarovski Black Friday 2021 Sale – What to Expect

Updated on Sunday October 17, 2021: There’s still some time left to go until Swarovski’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Before COVID-19 hit us last year, Swarovski’s Black Friday sales would always start on the Wednesday before Thanksgiving and end on Cyber Monday. But following the trend from dozens of other retailers, Swarovski ended up starting their sale a full week before Black Friday and ran the deals all the way through the Tuesday after Cyber Monday.

So what about this year? We’re expecting a similar Black Friday sale schedule given that COVID-19 is still with us. Here’s a look at our predicted start and end dates:

  • Expected BF start date: Wednesday November 24, 2021 (that’s the day before Thanksgiving). Friday November 19, 2021 (that’s a week before Black Friday).
  • Expected BF end date: Monday November 29, 2021. Tuesday November 30, 2021 (that’s the day after Cyber Monday) or while in-stock supplies last.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. Swarovski’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Last Year’s Black Friday Ad

Updated on Friday November 20, 2020: Swarovski’s Black Friday sale is now officially live!

Just like last year, shop swarovski.com to get 25% off nearly everything site-wide. You’ll also find a few pages of deals in their online outlet section at up to 50% off. The sale runs through Cyber Monday, ending on December 1, 2020. Everything is available while supplies last and is subject to sell out early.

In terms of exclusions, there are a handful of items that are ineligible for the offer. Those include gift card purchases, limited and annual editions, items already in sale, SCS exclusive products, eyewear and the Nirvana collection. See official terms posted below for complete details. Happy bargain hunting!


Are you interested in seeing some of Swarovski’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

  • 2020: Page 1 and 2.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1.


What are you planning on buying over the holidays at Swarowski? Are you shopping for yourself or looking to buy a gift for someone special? Let us know in the comments.

2 thoughts on “Swarovski Black Friday 2021 Sale – What to Expect”

  1. Since we met with my husband (in 2000) we’ve been buying one Christmas ornament every year and have the tradition on putting it on together on our Christmas tree. More than half of them are Swarovski Christmas ornaments as they often have the year engraved on them so it’s easy to remember which ornament belongs to which year. This year we’ll be buying their 2019 Snowflake Holiday Ornament 🙂

  2. Lately I’m in love Swarovski’s bracelets so I’ll make sure my boyfriend doesn’t miss out out their Black Friday sale this year 😉 Would love to see some 50% or more off deals.

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