Sonos Black Friday 2021 Sale – What to Expect

Updated on Sunday October 17, 2021: There’s still some time left to go until Sonos’ Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

As long as we can remember, Sonos has always run their Black Friday sale from Thanksgiving Day through Cyber Monday. But last year the deals started a few days earlier, likely as a result of the COVID-19 pandemic. Because we’re still not out of the woods with coronavirus quite yet, we’re expecting the extended sale dates to continue here in 2021.

  • Expected BF sale start date: Thursday November 25, 2021 at 12:01AM PST (that’s on Thanksgiving day) Sunday November 21, 2021 (that’s the Sunday before the long weekend).
  • Expected BF sale end date: Cyber Monday November 29, 2021 at 11:59PM PST or while supplies last.


Note: these dates are still preliminary estimates based off of last year’s sales schedule. Sonos’ confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Current Offers

We’re including a list of Sonos’ current offers and coupons below, all of which you can take advantage of today. Be sure to see what’s available before heading out to shop. Good luck and happy bargain hunting!

Last Year’s Black Friday Ad

Updated on Sunday November 22, 2020: Sonos’ Black Friday 2020 sale is now officially live, earlier than ever before! Here’s what you will be able to pick up today directly at

  • Sonos Move for $299 (Normally $399, Save $100).
  • Sonos Beam for $299 (Normally $399, Save $100).
  • Sonos Sub for $599 (Normally $699, Save $100).
  • All Sonos sets that include any of the above speakers are also discounted.

Offers valid from November 22-30, 2020 or while supplies last. Unfortunately, we’re not seeing any discounts offered on the new Arc soundbar, nor on the One, One SL or Five speakers.

What’s New at Sonos?

There several new speakers released from Sonos in the last few months. Here’s what’s new:

Sonos Roam: Retailing for just $169, the bluetooth portable Roam speaker is Sonos’ most affordable way to join their ecosystem to date. It includes Apple AirPlay 2, wireless charging, hand-free voice support, and is appropriately sized to be able to go with you just about anywhere you venture to go. On top of that, it’s rugged design helps ensure years of trouble-free music.

Sonos Arc Soundbar: Finally, the Playbar replacement that we’ve been patiently waiting for is here — The Arc was just released late last year. With 11 Class-D digital amplifiers, 8 elliptical woofers and 3 silk-dome tweeters this is a worthy contender. It also now includes Apple AirPlay 2 and Alexa and Google Assistant voice controls built-in. It retails for $799.

Sonos Move: This is Sonos’s first-ever portable, weatherproof and drop-resistant, battery-operated speaker. It lets you stream your music both on WiFi or Bluetooth which can’t be done with other Sonos speakers. Other features include Apple AirPlay 2, Google Assistant and Amazon Alexa voice controls, 10-hour battery life, and an IP56 rating for outdoor durability against the elements. It retails for $399.

Keep an eye out for these new Sonos products when your shopping this Black Friday and Thanksgiving weekend.


Does Sonos ever go on sale?

Yes! Sonos is known for running a few sales per year when you shop their direct online store. Their major one is over Thanksgiving weekend but you’ll also run across a fun other sales throughout the year. It’s usually around Father’s Day/Graduation and often for a week or so in the Spring.

Will Sonos have Black Friday deals?

Another yes! Ever since we started tracking Sonos back in 2014, they’ve been running a Black Friday sale every single year. They almost always begin the sale on Thanksgiving day and run it through Cyber Monday. In recent years they have also expanded the offers internationally so folks residing in Sonos’s major markets (i.e. UK, France and Germany) can often take advantage of the sale. Just keep in mind that discount levels will be adjusted based on your local currency.

Is Sonos Playbar worth the money?

Most definitely if your an audiophile and love your music. Sonos is known for creating speakers with exceptional sound quality and clarity. Sonos also brings with it exceptional customer support and a two year warranty from the original purchase date in case something breaks. While there are plenty of low cost options on the market, if you’re planning on using your sound system often and plan on keeping it a while, then it’s one you should consider.

How much does a Sonos system cost?

A Sonos sound system ranges from just $298 for the two-speaker Play:1 set to about $1796 for their 5.1 Surround Set with Playbar and One. The great part of any Sonos system is that they are expandable and let you to add components later on. That means you can build out your sound system over time without having to pay for it all upfront.

Are sound bars worth it?

Televisions have become so thin lately that sound quality of the built-in speakers have suffered as a result. Most integrated TV speakers lack bass or produce distorted sound at higher output levels. Even an average-priced soundbar should bring a noticeable improvement to the sound quality of your movies and cable programing.


How good was Sonos’ Black Friday sale last year? How about two or three years ago? Follow the links below to view the last few years of their ad history to find out more.

  • 2020: Page 1, 2 and 3.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
  • 2016: Page 1, 2, 3 and 4.
  • 2015: Page 1 and 2.
  • 2014: Page 1.


What’s your dream Sonos sound system? Planning on getting a complete system this year or just adding one or two speakers to your existing entertainment system? Maybe you’re thinking about getting a new Sonos Beam or Arc for Christmas? Leave your reply in the comments section.

5 thoughts on “Sonos Black Friday 2021 Sale – What to Expect”

  1. I’m looking for the entire entertainment package. I also want to order 4 of the smaller speakers for my kids that could all hook up with music. What kind of deals could I get?

  2. I would love to get the Smart Surrounded Sound set but the price is way too high for me. I wonder if they have any bigger discount on that.

  3. I don’t own any of Sonos’s speakers due to the lack of bluetooth connectivity but the Sonos Move may finally change that. I wonder if Sonos will put it on sale for Black Friday given it was just announced???

    Well technically, it’s leaked. The official announcement is on Monday and who knows when it actually ships. But still, I hope it’s on sale too come November as I’ll probably pull the trigger and get myself one of these.

  4. I’m looking to pick up the Sonos One 2-room set during Black Friday to add to the Playbar I bought last year. If if wasn’t so damn expensive I would also get the subwoofer as well but I’ll need to wait for that until next year unless I win the lottery.

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