Updated on Monday, October 12, 2026: Sonos has not announced its official Black Friday 2026 sale yet, but the company has already started its holiday promotions with savings of up to 25% on select products and bundles.
Last year’s Black Friday sale began November 20 and continued through Cyber Monday, December 1. Discounts reached $220 off the Arc Ultra, $180 off the Sub 4, $160 off the Five and as much as $699 off complete home theater systems.
For 2026, we expect another sale to begin roughly one week before Thanksgiving, exclusively at sonos.com, with the best value likely coming from home theater bundles and previous-generation products.
Sonos Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected start | Around November 19–20 |
| Black Friday | November 27 |
| Arc Ultra | Around $850–$900 |
| Beam Ultra | Around $550–$600 if discounted |
| Sub 4 | Around $700–$750 |
| Era 300 | Around $350–$400 |
| Era 100 | Around $160–$180 |
| Sonos Ace | Around $230–$280 |
| Sonos Ace Ultra | Possible first major discount |
| Home theater bundles | $300–$700+ off select sets |
| Cyber Monday | November 30 |
These are predictions based on last year’s sale and Sonos’ current October pricing.
When Will Sonos Black Friday 2026 Start?
Our best guess is Thursday, November 19 or Friday, November 20.
Sonos launched its 2025 Black Friday sale on November 20, eight days before Black Friday, and kept the discounts running through Cyber Monday.
We expect a similar schedule this year. Sonos is already advertising an early holiday promotion in October, so there is little reason to expect the company to wait until November 27 before releasing its main deals.
How Good Were Last Year’s Deals?
The 2025 sale produced meaningful discounts across most of the lineup:
| Product | Regular Price | 2025 Black Friday Price |
|---|---|---|
| Arc Ultra | $1,099 | $879 |
| Beam (Gen 2) | $499 | $349 |
| Era 100 | $219 | $169 |
| Era 300 | $479 | $379 |
| Move 2 | $499 | $399 |
| Sonos Ace | $399 | $279 |
| Sub 4 | $899 | $719 |
| Sub Mini | $499 | $399 |
Sonos also discounted its Ultimate Immersive Set with Arc Ultra, Sub 4 and two Era 300 speakers from $2,956 to $2,257, a $699 savings.
Those prices give us useful targets for 2026.
Sonos Black Friday 2026 Price Targets
The lineup has changed since last year. Sonos now sells the new Beam Ultra for $699, alongside the $1,099 Arc Ultra.
Here is what we would consider a worthwhile Black Friday price:
| Product | Current Price | Good Black Friday Target |
|---|---|---|
| Arc Ultra | $1,099 | $850–$900 |
| Beam Ultra | $699 | $550–$600 |
| Beam Gen 2 | $499 | $349 or less |
| Era 300 | $499 | $350–$400 |
| Era 100 | $219 | $160–$180 |
| Sub 4 | $899 | $700–$750 |
| Sub Mini | $499 | Around $399 |
| Sonos Play | $299 | $230–$250 |
| Sonos Ace | $349 | $230–$250 |
| Sonos Ace Ultra | $449 | $350–$400 |
The Beam Ultra and Ace Ultra are newer products, so their Black Friday discounts are harder to predict. Sonos currently lists Beam Ultra at $699 and Ace Ultra at $449.
Some Sonos Deals Are Already Close to Black Friday Pricing
This is important if you are shopping before November.
Sonos is currently advertising holiday savings of up to 25%. The Beam Gen 2 is already $359 from $499, Sonos Ace is $239 from $349, and several home theater bundles are hundreds of dollars below their regular combined prices.
Current examples include:
| Current Deal | Sale Price | Regular Price |
|---|---|---|
| Beam Gen 2 | $359 | $499 |
| Sonos Ace | $239 | $349 |
| Premium Entertainment Set with Arc Ultra | $1,648 | $1,998 |
| Ultimate Immersive Set with Arc Ultra | $2,446 | $2,996 |
| Premium Surround Set with Arc Ultra | $1,697 | $2,097 |
That means shoppers should not automatically wait for Black Friday. If a current price already matches or beats last year’s holiday price, there may not be much upside in waiting.
Home Theater Bundles Should Offer the Biggest Dollar Savings
Sonos consistently gives larger total discounts when speakers, soundbars and subwoofers are purchased together.
The current Ultimate Immersive Set with Arc Ultra, Sub 4 and two Era 300 speakers is already $550 below its combined regular price. The Premium Entertainment Set with Arc Ultra and Sub 4 is currently $350 off.
Last Black Friday those discounts went even further, with the Ultimate Immersive Set saving $699 and the Arc Ultra/Sub 4 bundle saving $499.
If you are building a full home theater rather than buying one speaker, bundles are the first place we would look.
Beam Ultra Will Be One of the Most Interesting Products
The new Beam Ultra is currently $699 and delivers 7.1.2 Dolby Atmos sound in a smaller soundbar than Arc Ultra.
Because it is a newer release, we would not expect the deepest discount on the site. Still, a drop to around $550–$600 would make it much more competitive against the older Beam Gen 2.
If Beam Ultra stays near full price while Beam Gen 2 returns to roughly $349, the older model may offer significantly better value for shoppers who do not need the newest features.
Sonos Ace Could Be a Better Deal Than Ace Ultra
Sonos Ace Ultra is now $449, while the original Sonos Ace has dropped to $349 at regular price and is currently selling for $239 during the early holiday promotion.
That $239 price is already lower than the $279 Black Friday price we saw last year.
Unless Ace Ultra receives a substantial discount, value-focused shoppers may be better off buying the original Ace.
Sonos Play Is Another Product to Watch
Sonos Play is a newer $299 portable speaker with Wi-Fi, Bluetooth, up to 24 hours of battery life and an IP67 waterproof rating.
Sonos currently sells a two-speaker Adventure Set for $568 instead of $598, only a $30 savings.
That leaves plenty of room for a stronger Black Friday bundle. A single Play around $249 or a pair around $450–$500 would be much more interesting.
Should You Wait for Cyber Monday?
Probably not if the product you want reaches the same price as last year’s Black Friday deal.
Sonos kept its 2025 sale running through Cyber Monday and promised one additional one-day deal on December 1. The rest of the Black Friday discounts stayed in place.
We expect a similar setup this year.
If Arc Ultra falls to roughly $879, Sub 4 approaches $719 or a home theater bundle is discounted by $500 or more, there is little reason to gamble on a significantly lower Cyber Monday price.
Buying Direct From Sonos
Sonos currently offers free shipping and 30-day returns on direct purchases. It also advertises a price-match promise and allows online orders to be picked up at select Best Buy locations.
Still, compare Best Buy, Amazon and other authorized retailers when Black Friday arrives. Sonos products are widely sold elsewhere, and a retailer may match the direct price while adding its own rewards or benefits.
When Will Sonos Black Friday 2026 Be Confirmed?
Based on last year’s schedule, we expect the main Sonos Black Friday sale around November 19–20.
The most important prices to watch will be Arc Ultra, Beam Ultra, Sub 4, Era 300, Sonos Play and the new Ace Ultra, along with complete surround-sound bundles.
Once Sonos releases its official 2026 deals, we’ll update this page with the confirmed sale dates and prices.
Until then, you can see the Sonos Black Friday 2025 ad and complete ad history below.
Sonos’ Black Friday Ad History
How good was Sonos’ Black Friday sale last year? How about two or three years ago? Follow the links below to view the last few years of their ad history to find out more.
- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2022: Page 1, 2, 3 and 4.
- 2021: No sale this year.
- 2020: Page 1, 2 and 3.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1 and 2.
- 2014: Page 1.
Questions & Comments
What’s your dream Sonos sound system? Planning on getting a complete system this year or just adding one or two speakers to your existing entertainment system? Maybe you’re thinking about getting a new Sonos Beam, Ray or Arc for Christmas? Leave your reply in the comments below.