Updated on Thursday September 19, 2024: Black Friday deals come at the perfect time for those of you looking for a new winter jacket. And if you’re eyeing one from Eddie Bauer, then get ready as you’ll once again see pretty good deals from this upcoming Thanksgiving weekend. Even those the specifics are not yet officially confirmed, we’ve been watching them long enough to pretty much know what to expect. Here’s what we are predicting this year:

• Eddie Bauer’s Black Friday sale is expected to begin a week before Thanksgiving, on Thursday, November 21, 2024. It should last through the long weekend, likely ending on Sunday, December 1, 2024.
• If you are an Eddie Bauer Adventure Rewards loyalty member (which is free to join if you’re not one) then you can expect to receive early access to the event. We are expecting early access to run from November 18-20, 2024.
• In terms of the deals, Eddie Bauer has been offering 50% of select sale styles these last few years in a row, so you can expect the same offer to return. You can also expect to save 40% off select First Ascent styles (this is Eddie Bauer’s apparel and gear that is designed to withstand the harshest outdoor conditions). You can scroll down the page to view last year’s sale highlights to get an idea of what’s to come.
• Keep in mind, Eddie Bauer’s Black Friday are never site or store-wide. Some of their apparel and accessories, likely including those from their newest Spring 2025 collection, will be excluded from the offer.

As always, we’ll be posting more news and a copy of Eddie Bauer’s Black Friday 2024 ad as soon as we get it in. Be sure to check back again for updates or join our newsletter to stay informed.

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Last Year’s Black Friday Ad

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Black Friday 2024 Start & End Dates

Eddie Bauer typically gives you nearly 2 weeks to shop their Black Friday sale; the event often begins with 3-day early access for Adventure Rewards members. Then it opens up for everyone else about a week before Thanksgiving and last through the long holiday weekend.

• Expected BF early access: November 18-20, 2024 for all Eddie Bauer Adventure Rewards loyalty members.
• Expected BF sale start date: Thursday, November 21, 2024 (that’s a week before Thanksgiving).
• Expected BF sale end date: Sunday December 1, 2024 or while in-stock inventory lasts. Cyber Monday deals are expected to arrive soon after.

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Eddie Bauer’s Black Friday Ad History/Archive

Need to see some of Eddie Bauer’s older Black Friday ads? Then follow the links below for an archive from these last few years.

• 2023: Page 1 and 2.
• 2022: Page 1, 2, 3 and 4.
• 2021: Page 1.
• 2020: Page 1 and 2.
• 2019: Page 1, 2 and 3.
• 2018: Page 1.
• 2017: Page 1.
• 2016: Page 1, 2, 3 and 4.
• 2015: Page 1, 2 and 3.
• 2014: Page 1, 2, 3 and 4.

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Questions & Comments

What are you planning on getting at Eddie Bauer this coming holiday weekend? Will you be braving the crowds in store or shopping online this year? Let us know in the comments section below.