Eddie Bauer’s Black Friday 2024 Sale – What to Expect

We have a long way to go until Eddie Bauer’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Thursday November 16, 2023: We are counting down the days to Thanksgiving weekend but for all you looking for a deal at Eddie Bauer, then get ready as their Black Friday sale just kicked off early this morning!

Starting now, shop eddiebauer.com or your nearest Eddie Bauer store to get 50% off select sale items across the store (that’s the same deal as last year, and the year before!) plus 40% off First Ascent styles. No promo code is needed as all qualifying items will be discounted automatically at checkout.

Some exclusions will apply. Available for U.S. shoppers only. See the screenshot below for official offer terms. Sale ends on Sunday November 26, 2023 or while in-stock supplies last. Good luck and happy bargain hunting!

Black Friday 2023 Start & End Dates

Eddie Bauer gives you nearly 2 weeks to shop their Black Friday sale this year; the event began with 3-day early access on November 13h for new Adventure Rewards members. Then it opened up for everyone else on November 16th and will last through the long holiday weekend until November 26th.

  • Confirmed BF early access: November 13-15, 2023 for all Eddie Bauer Adventure Rewards loyalty members.
  • Confirmed BF sale start date: Thursday, November 16, 2023 (that’s a week before Thanksgiving).
  • Confirmed BF sale end date: November 26, 2023 or while in-stock inventory lasts. Cyber Monday deals are expected to arrive soon after.

Ad History

Are you interested in seeing some of Eddie Bauer’s older Black Friday ads? Then follow the links below for a full history.

  • 2023: Page 1 and 2.
  • 2022: Page 1, 2, 3 and 4.
  • 2021: Page 1.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2 and 3.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1, 2, 3 and 4.
  • 2015: Page 1, 2 and 3.
  • 2014: Page 1, 2, 3 and 4.
Eddie Bauer’s logo is seen here on this kid’s winters jacket. Photo by Witold Sadowski.


What are you planning on getting at Eddie Bauer this coming holiday weekend? Will you be braving the crowds in store or shopping online this year? Let us know in the comments section below.

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