UGG’s Black Friday 2024 Sale – What to Expect

We have a long way to go until UGG’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Last Year’s Black Friday Ad

Updated on Wednesday November 22, 2023: Ah, there’s nothing nicer than a nice comfy pair of sheepskin lined Ugg boots, especially on these cold November nights. Well, if you’re looking to pick up a new pair or two for yourself or maybe for a loved one under the Christmas tree, then you can begin shopping Ugg’s Black Friday sale in their starting today!

Visit to save 30% to 60% off select sale styles. The deals tend to vary from year to year but that’s basically what they offered last year. Just be advised that you’ll have the best selection if you shop sooner rather than later — Last year we noticed some styles were quickly sold out in many of their popular sizes, especially among their winter boots, and on all those deeply discounted ones.

Free shipping is also offered on UGG Closet orders of $125+ or more. Offer valid while supplies last for U.S. customers from now through Monday November 27, 2023 (ends on Cyber Monday). Then the closet deals will close until next time. Happy bargain hunting!

Black Friday 2023 Start & End Dates

UGG opens up their “closet” deals several times a year and one of those times is over Thanksgiving weekend. We’re almost certain that the deals will begin on Wednesday, the day before Thanksgiving, and end on Cyber Monday. However, you can expect some of their most popular styles to sell out in common sizes before then so it’s always better to shop earlier than later.

  • Expected Black Friday sale start date: Wednesday November 22, 2023 at 12:01 AM PST (that’s the day before Thanksgiving).
  • Expected Black Friday sale end date: Cyber Monday, November 27, 2023 at 11:59 PM PST or while in-stock inventory lasts.

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Ad History

We’ve been tracking UGG’s Black Friday ads for a number of years now and have built an extensive archive of their previous ad scans. You can take a look at them below.

  • 2023: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
  • 2021: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2020: Page 1, 2, 3, 4, 5 and 6.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1, 2, 3 and 4.
  • 2015: Page 1.
  • 2014: Page 1.
A view of the UGG sign outside their Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.
A shopper looks at the price tag of a shirt inside the UGG Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.
UGG winter boots are on display at the Deckers factory store at their corporate headquarters in Goleta, CA. Photo by Witold Sadowski.


What new boots are on your Thanksgiving weekend shopping list this year? Let us know in the comments.

3 thoughts on “UGG’s Black Friday 2024 Sale – What to Expect”

  1. I went from being so against them, when they first became so popular, to becoming their biggest fan few years later after trying them on. Have 10 pairs already and counting! Super comfy and warm beats the looks who some people despise. Maybe they are not making my feet look sexy but I don’t care. When it’s cold outside I want to be warm, period. And those boots serve the purpose! Napa Short Zipper boots are next for me on Black Friday.

  2. I wish that one day UGG will run a store-wide sale vs. just sale items. My husband’s been looking to pick up the men’s Butte winter shoes on sale to replace the his beat up ones he got a few years ago but we can’t seem to find any good deals on them. Maybe we’ll go with Sorel with his next winter boots as they many seem to be similarly cold-rated but priced significantly less when on sale.

  3. I’ll probably just pick up a pair of Ugg’s classics boots depending on the discount offered… they’re the most comfortable for my odd shaped feet :-/

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