Under Armour Black Friday 2020 Sale – What to Expect

It’s still too early for us to know what’s coming at Under Armour’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see a similar offer return). We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Last Year’s Black Friday Ad

Last updated on Friday November 29, 2019: Can you believe that Thanksgiving is behind us and a weekend of great deals is finally here? If you’re planning on picking up some new Under Armour gear, maybe a new ColdGear Infrared Fleece Zip Hoodie to use on these chilly November days, then their Black Friday sale is officially live.

Starting now, shop underarmour.com to get 30% off site-wide on your entire purchase of $50 or more with promo code UAGIFT2U. And that’s on top of the deals you’ll find in their outlet section, now up to 50% off!

Sale ends on Monday, December 2, 2019 or while supplies last. Offer not valid on gift card purchases. See complete terms and conditions posted below. Happy bargain hunting!

Start & End Dates

This year you’ll have all Thanksgiving weekend to shop the bargains.

  • Start date: Black Friday — November 29, 2019.
  • End date: Cyber Monday — December 2, 2019.

Under Armour’s Pre-Black Friday Ad

Here are the sale details from Under Armour’s pre-Black Friday sale that ran up through Thanksgiving day (November 28, 2019).

Current Offers

We’re including a full list of UA’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

What’s New This Season?

Similar to Nike, Under Armour has hundreds of new arrivals this season. Here are some of our favorites that you can keep an eye out for when shopping this Black Friday weekend:

UA Project Rock 2 shoes: Available in both men’s and women’s sizes, this sneaker features UA HOVR technology for a “zero gravity feel” (weighing in at just 10.9oz.), UA Tribase for maximum ground contact, and soft knit fabric upper for maximum breathability. If it’s good enough for Dwayne Johnson then it’s likely good enough for you too! It comes in three colors and retails for $140.

UA HOVR Phantom/SE RNR Men’s Running Shoes: This is an improved update to the original UA HOVR running shoes that many of you have come to love. They now have a sleeker design, have improved breathability and enhanced cushioning. Its a versatile running shoe that’s good for more running conditions. Built in reflective accents will also help you been seen during late evening runs. They normally retail for $140.

UA Graphic Pom Beanie: Winter’s coming and it’s gonna be cold outside. And what better beanie to keep your head warm than the the classic pom-topped beanie. This one comes in three different colors and can be worn folded up or down. It’s made from 100% Acrylic for maximum warmth and flexibility. Available only in “one size fits all”. The suggested retail price is $28.

UA Performance Originators Fleece: Last but not least on our favorites list this year is this fleece hoodie. Made from super-soft cotton fleece on the inside (80% Cotton/20% Polyester althoghther), it’s super warm on the inside and has that classic vintage look on the outside. It features a front kangaroo pocket with an internal built-in pocket for your phone. It retails for $65.

There’s a lot more to see on the New Arrivals and Best Sellers pages at Under Armour’s website. Don’t miss out on the latest trends when bargain hunting this Thanksgiving weekend.


Are you interested in seeing some of Under Armour’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2019: Page 1.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What new gear are you planning on picking up this holiday weekend at Under Armour? Let us know in the comments below.

3 thoughts on “Under Armour Black Friday 2020 Sale – What to Expect”

  1. I get my UA items at cost from my local sporting goods store, but they aren’t carrying the new Active 2 UA edition watch. Hoping for a sale on that.

  2. I wonder if their HOVR Phantom/SE’s will be on sale this year. I really want them but I’m not willing to spend $140 on them. Fingers crossed!

  3. I like Under Armour’s running shoes lately so I’ll be on the lookout for a new pair of those. Possibly a new hoodie depending on what’s on sale.

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