Under Armour’s Black Friday 2024 Sale

Updated on Monday April 22, 2024: From shirts to jackets, shoes to backpacks, Under Armour has got it all to keep you stylish and comfortable for whatever sport or activity that you’re into. And the time to stock up on all your favorites will soon be here at their annual Black today event. So what’s coming this year and how much can you expect to save? Here’s a look at what’s coming this year.

Our Black Friday 2024 Predictions

  • Last year Under Armour offered 30% off + an extra 10% off with promo code and free shipping on all full-priced items in-stock both online and at their retail stores (a.k.a. UA Brand House stores). They also offered 50% off all items in their outlet section online and at their physical outlet stores (a.k.a. UA Factory House stores). You can expect similar price points to return again this year.
  • Under Armour’s Black Friday event typically kicks off on the Sunday before Thanksgiving and runs for a week, ending on Sunday night at the end of the long weekend. If the same schedule returns then that means you’ll be able to shop from Sunday November 24, 2024 through Sunday December 1, 2024. It’s then often followed by a one-day Cyber Monday sale.
  • Obviously, as with all storewide discounts, some exclusions will apply. Not only is it not applicable towards gift card purchases, tax charges and shipping fees, but also on certain collections (i.e. Curry shoes, Unstoppable, HeatGear OG, and Rich Fresh Tracksuits). You can see last year’s official offer terms and conditions posted in the ad scan below for complete details.
  • So should you shop UA this Black Friday? If we look at it historically, their Cyber Monday sale was pretty similar. During the 24-hour event they upped the discount from 30% off to 40% off site-wide, including on top of already reduced outlet items, but then the extra 10% off coupon disappeared. Then if we look at their After Christmas sale, they offered an extra 50% off the lowest price in their outlet section but no discount on any regularly priced merchandise. Both at their Memorial Day and Labor Day sales we typically see an extra 30% off the lowest listed sale price only in their outlet section.
  • For those of you that regularly take advantage of Under Armour’s ongoing 20% off military, first-responder and teacher discount, keep in mind that usually this offer can not be combined with any site or storewide promotions. Of course it doesn’t hurt to try, especially if shopping in-stores as the cashier may manually override any restrictions.
  • Remember, besides Under Armour, we’re tracking Black Friday 2024 ads on a number of similar sporting gear brands. That includes Nike, Reebok, Puma, ASICS, Hoka, and Lululemon. Stores like Walmart, Target, Dick’s Sporting Goods, Big 5 and Costco should also have some deals on Under Armour gear this upcoming Thanksgiving weekend.

As we always do here on Blacker Friday, the moment we see any news or a leaked ad on any of the social forums, we’ll update all the details here. Until then be sure to check back regularly for the latest updates or join our newsletter to stay informed.

Last Year’s Black Friday Ad

Black Friday 2024 Start & End Dates

Although the specific featured items tend to differ from year to year, Under Armour’s Black Friday sales schedule pretty much repeats itself; the event is expected to kick off on the Sunday before Thanksgiving and last through the long weekend, ending on Sunday night. Then their Cyber Monday sale will likely arrive soon afterwards.

  • Expected BF start date: Sunday November 24, 2024 at 12:01AM PT.
  • Expected BF end date: Sunday December 1, 2024 at 11:59PM PT or while in-stock inventory lasts.

Ad History

Are you wondering how Under Armour’s Black Friday event have evolved over the year? Then follow the links below to view the last few years of their ad scan history.

  • 2023: Page 1, 2 and 3.
  • 2022: Page 1.
  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1, 2 and 3.
The Under Armour sign is illuminated at their Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.
Hundreds of shoes are on display at the Under Armour Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

What new gear are you planning on picking up this holiday weekend at Under Armour? Some workout sweats? A new hoodie? Or how about a new pair of running shoes? Let us know in the comments section below.

3 thoughts on “Under Armour’s Black Friday 2024 Sale”

  1. I get my UA items at cost from my local sporting goods store, but they aren’t carrying the new Active 2 UA edition watch. Hoping for a sale on that.

  2. I wonder if their HOVR Phantom/SE’s will be on sale this year. I really want them but I’m not willing to spend $140 on them. Fingers crossed!

  3. I like Under Armour’s running shoes lately so I’ll be on the lookout for a new pair of those. Possibly a new hoodie depending on what’s on sale.

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