Under Armour Black Friday 2020 Sale – What to Expect

Updated on Thursday October 1, 2020: It’s still too early for us to know what’s coming at Under Armour’s Black Friday sale this year but we’re expecting to see a similar offer return: 30% off site-wide on all full priced items and up to 50% off in their outlet/clearance section. You can scroll down the page to see the details from last year to get an idea of what’s likely to come.

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Expected 2020 Start & End Dates

If this year’s Black Friday sale at Under Armour will be anything like last year’s sale, then you can expect to have all Thanksgiving weekend to shop the bargains. Based off last year’s schedule, here are our predicted sale dates for 2020:

  • Expected start date: Early in the morning on Friday November 27, 2020 (Black Friday).
  • Expected end date: End of day on Monday November 30, 2020 (Cyber Monday) or while supplies last.

Although this year is unlike any other we’ve ever experienced due to the unprecedented coronavirus pandemic, we are not expecting Under Armour to alter their general sale dates. However because their sales revenue have been hit hard this year, be on the lookout for even more aggressive and deeper discounts as they complete against Nike, Adidas, Puma and Reebok for revenue.

Current Offers

We’re including a full list of UA’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Last updated on Friday November 29, 2019: Can you believe that Thanksgiving is behind us and a weekend of great deals is finally here? If you’re planning on picking up some new Under Armour gear, maybe a new ColdGear Infrared Fleece Zip Hoodie to use on these chilly November days, then their Black Friday sale is officially live.

Starting now, shop underarmour.com to get 30% off site-wide on your entire purchase of $50 or more with promo code UAGIFT2U. And that’s on top of the deals you’ll find in their outlet section, now up to 50% off!

Sale ends on Monday, December 2, 2019 or while supplies last. Offer not valid on gift card purchases. See complete terms and conditions posted below. Happy bargain hunting!


Are you interested in seeing some of Under Armour’s older Black Friday ads? Then follow the links below to view the last few years of ad history. It’ll help give you a general sense to the deals UA typically runs over Thanksgiving weekend.

  • 2019: Page 1.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What new gear are you planning on picking up this holiday weekend at Under Armour? Some workout sweatpants? A new hoodie? Running shoes? Let us know in the comments below.

3 thoughts on “Under Armour Black Friday 2020 Sale – What to Expect”

  1. I get my UA items at cost from my local sporting goods store, but they aren’t carrying the new Active 2 UA edition watch. Hoping for a sale on that.

  2. I wonder if their HOVR Phantom/SE’s will be on sale this year. I really want them but I’m not willing to spend $140 on them. Fingers crossed!

  3. I like Under Armour’s running shoes lately so I’ll be on the lookout for a new pair of those. Possibly a new hoodie depending on what’s on sale.

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