Under Armour’s Black Friday 2023 Ad & Sale Details

Updated on Thursday September 7, 2023: Under Armour’s Black Friday sale is just around the corner, and although we still have some time left to go, you can already start planning for the event. Be sure to check out last year’s ad and offer details posted below to get a general idea of the type of deals that they typically run. And don’t forget, if you join our newsletter, you’ll be notified the moment their Black Friday ad for 2023 is posted right here on Blacker Friday (you can opt-in and out of our mailing list at any time). See you again soon!

Black Friday 2023 Start & End Dates

Although the deals and specific featured items on sale tend to differ from year to year, Under Armour’s Black Friday sales schedule pretty much repeats itself; you can expect the event to kick off on Wednesday, the day before Thanksgiving, and last through the end of day on Cyber Monday.

  • Expected BF sale start date: Wednesday November 22, 2023 at 12:01AM PT.
  • Expected BF sale end date: Monday November 27, 2023 or while in-stock inventory lasts.

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Current Offers

We’re including a full list of UA’s current offers and coupons below. It’s a good idea to double check what offers are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Wednesday November 23, 2022: Can you believe that Thanksgiving is almost here?! And if you’re planning on picking up some new Under Armour gear this long weekend, maybe a new ColdGear Infrared Fleece Zip Hoodie to use on these chilly November days, then no need to wait any longer, Under Armour’s Black Friday sale begins today.

Starting now, shop directly underarmour.com to get 30% off sitewide, including already reduced outlet items. Prices are marked in red, no promo code is needed. Offers available for both U.S. and Canadian shoppers only while in-stock supplies last. Sale will run through Cyber Monday, November 28, 2022 or while in-stock supplies last. Happy bargain hunting 🙂

Ad History

Are you interested in seeing some of Under Armour’s older Black Friday ads? Then follow the links below to view the last few years of ad history. It’ll help give you a general sense to the deals UA typically runs over Thanksgiving weekend.

  • 2022: Page 1.
  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.
The Under Armour sign is illuminated at their Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.
Hundreds of shoes are on display at the Under Armour Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What new gear are you planning on picking up this holiday weekend at Under Armour? Some workout sweatpants? A new hoodie? Running shoes? Let us know in the comments.

3 thoughts on “Under Armour’s Black Friday 2023 Ad & Sale Details”

  1. I get my UA items at cost from my local sporting goods store, but they aren’t carrying the new Active 2 UA edition watch. Hoping for a sale on that.

  2. I wonder if their HOVR Phantom/SE’s will be on sale this year. I really want them but I’m not willing to spend $140 on them. Fingers crossed!

  3. I like Under Armour’s running shoes lately so I’ll be on the lookout for a new pair of those. Possibly a new hoodie depending on what’s on sale.

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