Under Armour Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until Under Armour’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Updated on Thursday November 26, 2020: Can you believe that Thanksgiving is here and a weekend of great deals is finally upon us?! If you’re planning on picking up some new Under Armour gear, maybe a new ColdGear Infrared Fleece Zip Hoodie to use on these chilly November days, then you can shop their Black Friday sale today.

Starting now, shop underarmour.com to find deals at up to 50% off. Prices are marked in red, no promo code is needed. Offer available for both U.S. and Canadian shoppers. Sale ends on Cyber Monday, November 30, 2020 or while supplies last. Happy bargain hunting!

Black Friday 2020 Start & End Dates

This year’s Black Friday sale schedule at Under Armour is similar to last year; it runs all Thanksgiving weekend through Cyber Monday.

  • Confirmed start date: Thursday November 26, 2020.
  • Confirmed end date: End of day on Monday November 30, 2020 (Cyber Monday) or while supplies last.

Although this year is unlike any other we’ve ever experienced due to the unprecedented coronavirus pandemic, be on the lookout for more aggressive and deeper discounts as they complete against Nike, Adidas, Puma and Reebok for revenue.

Current Offers

We’re including a full list of UA’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!


Are you interested in seeing some of Under Armour’s older Black Friday ads? Then follow the links below to view the last few years of ad history. It’ll help give you a general sense to the deals UA typically runs over Thanksgiving weekend.

  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What new gear are you planning on picking up this holiday weekend at Under Armour? Some workout sweatpants? A new hoodie? Running shoes? Let us know in the comments below.

3 thoughts on “Under Armour Black Friday 2021 Sale – What to Expect”

  1. I get my UA items at cost from my local sporting goods store, but they aren’t carrying the new Active 2 UA edition watch. Hoping for a sale on that.

  2. I wonder if their HOVR Phantom/SE’s will be on sale this year. I really want them but I’m not willing to spend $140 on them. Fingers crossed!

  3. I like Under Armour’s running shoes lately so I’ll be on the lookout for a new pair of those. Possibly a new hoodie depending on what’s on sale.

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