Puma’s Black Friday 2023 Ad & Sale Details

Updated on Thursday September 7, 2023: Puma’s Black Friday sale is just around the corner, and although we still have some time left to go, you can already start planning for the event. Be sure to check out last year’s ad and offer details posted below to get a general idea of the type of deals that they typically run. And don’t forget, if you join our newsletter, you’ll be notified the moment their Black Friday ad for 2023 is posted right here on Blacker Friday (you can opt-in and out of our mailing list at any time). See you again soon!

Black Friday 2023 Start & End Dates

While Puma’s main Black Friday sales event historically begins on Black Friday itself, you’ll likely be able to get a head start on a handful of deals a few days before the long weekend. The offers are expected to last through Sunday night, followed by a new round of specials for Cyber Monday. If the trend continues then this is the sales schedule that you can expect to see:

  • Expected pre-BF sale dates: Monday-Thursday, November 20-23, 2023.
  • Expected BF sale start date: Friday November 24, 2023.
  • Expected BF sale end date: Sunday November 26, 2023 at 11:59 PM PT or while supplies last.

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Current Offers

We’re including a full list of Puma’s current offers and coupons below. Don’t shop their store or site until you double check today’s current deals. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 25, 2022: After days of pre-BF deals, Puma just launched their “main event” Black Friday sale this morning!

Starting now, shop puma.com to get 50% off sitewide on nearly everything + take an extra 30% off on top of that with promo code CHEER. You’ll also be able to pick up a duffle bag for just $15 when you spend $75 or more on your total purchase.

Everything is available while supplies last. Some exclusions will apply. See their site for complete offer terms and conditions. Happy bargain hunting!

What’s Often Excluded?

The Black Friday sale offered on Puma’s site will likely differ than the one you’ll see at Puma’s outlet and retail stores. You can also expect to see the following exclusions:

  • All gift card purchases.
  • Suede 50th, golf and basketball styles.
  • Clearance merchandise, newly licensed and replica jerseys.
  • Discounts on shipping and handling.

You will also not be able to use any other coupons or offers that you may have in conjunction with Puma’s Black Friday specials.

Ad History

Are you interested in seeing some of Puma’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1, 2 and 3.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1, 2 and 3.
  • 2014: Page 1, 2 and 3.
Doors are open for customers shopping the Puma Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.


What new gear are you planning on picking up this Thanksgiving weekend at Puma? Let us know in the comments below.

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