HOKA's Black Friday 2025 Sale - What to Expect & When

Last year’s Black Friday sale at HOKA brought some pretty good discounts on a mix of shoes and outwear styles, and if history shows, 2025 will follow a similar pattern. Here’s a full breakdown of what to expect this time around.

Likely Black Friday 2025 Sale Dates

HOKA is expected to launch their Black Friday sale on hoka.com on Friday, November 28, 2025, which is on Black Friday itself this year. That’s the same day they kicked things off last year. The sale will likely run through the weekend and into Cyber Monday, giving you a few days to browse and buy, but it’s a good idea not to wait too long.

In past years, HOKA hasn’t done early access or teaser deals in the days leading up to Thanksgiving. So, if you’re waiting for the sale to start, keep an eye on their official site that Friday morning.

Discount Levels: What to Expect

Based on past years, the discount levels on HOKA’s Black Friday sale are usually in the 20% to 40% off range. Most models land somewhere in the middle. Here’s a quick idea of what those price drops look like:

20% off on more current or popular styles
30% to 35% off on seasonal colors or newer shoes that didn’t sell as fast
40% off on styles that are about to be rotated out or replaced by newer versions

HOKA doesn’t typically advertise these percentages prominently; you’ll just see the sale prices listed with the original prices crossed out.

Past Sale Item Examples (2024 Recap)

If you want a preview of what might go on sale this year, just look back at last year’s Black Friday markdowns. In 2024, the sale included a range of men’s, women’s, and all-gender shoes. Here are some highlights:

Men’s Shoes:

Bondi 8 — on sale for $131.99 (regularly $165)
Mach 6 — $111.99 (regularly $140)
Transport — $104.99 (regularly $150)
Mach 9 — $115.99 (regularly $145)
Stinson 7 — $119.99 (regularly $170)
Arahi 7 — $99.99 (regularly $145)
Anacapa 2 Mid GTX — $155.99 (regularly $195)

Women’s Shoes:

Bondi 8 — $131.99 (regularly $165)
Clifton 9 — $115.99 (regularly $145)
Arahi 7 — $99.99 (regularly $145)
Mach 6 — $111.99 (regularly $140)
Anacapa 2 Freedom — $123.99 (regularly $155)

All Gender Styles:

Ora Primo — $95.99 (regularly $120)
Clifton LS — $139.99 (regularly $175)
Mafate Speed 2 — $135.99 (regularly $170)
Crescendo MD — $59.99 (regularly $80)
Transport X — $139.99 (regularly $200)
Cielo X 2 LD — $119.99 (regularly $160)

Some of these models might return, and others will be replaced by newer versions with similar pricing patterns. Either way, you’re likely to find high-performance running, walking, and hiking shoes marked down by $25 to $60 off the original price.

Accessories and Apparel

While the focus is always on shoes, HOKA has also been known to include some apparel in their Black Friday markdowns. That often includes running shorts, jackets, and recovery slides.

As for accessories, HOKA had a free gift with purchase in past years—a HOKA eco bottle shaker, canvas tote, or sunglasses—if you spent $175 or more (that was in 2023). That offer didn’t return in 2024, and there’s no guarantee it will be back in 2025. So, it’s best not to count on the free gift returning unless HOKA announces it on their homepage when the sale goes live.

Last Year’s Black Friday Ad

Hoka’s Black Friday Archive

How did HOKA’s Black Friday sale look like last year? How did they compare to Cyber Monday? Follow the links below to view some of their previous ad scans to find out more.