Big 5 Sporting Goods Black Friday 2024 Sale

Updated on Monday April 22, 2024: While the trend with many stores these last few years has been to start their Black Friday sales way before the long weekend and primary focus the promotions online, Big 5 Sporting Goods has been sticking with the traditional in-store-only Friday morning specials. So what’s coming and when? Here’s are our predictions for 2024.

Our Black Friday 2024 Predictions

  • Big 5’s main Black Friday event is expected to once again be in-stores-only on Friday (November 29, 2024) from 6:00AM to 9:00PM or while in-stock supplies last. In addition, they typically also run “3-Day Coupon Deals” from Friday through Sunday and “Sale Prices” from Friday to the following Friday. Some, but not all, of the featured items can be picked up online.
  • All stores are always closed on Thanksgiving day itself.
  • In terms of the advertised list prices in their Black Friday ad, they specifically note in the fine print that “regular prices are offering prices only and may not have resulted in sales”. So just keep that in mind as some the specials may in fact not be so special at all. And according to feedback we’ve seen on Reddit, Bass Pro Shops/Cabela’s and Sportsman’s Warehouse generally have better better Black Friday prices.
  • Big 5 Sporting Goods’ Black Friday ad is usually about 4 to 9 pages long. Some years we are able to secure a leaked copy in advance while during others we need to wait until the event begins to see what’s coming. Either way, we’ll post the ad right here the moment we get it and email everyone joined to our newsletter with the news (it’s free and only takes a moment to signup if you haven’t done so already!).
  • Last year’s Black Friday ad is posted below. It should give you a general idea of the mix of items that should be on sale. You can also check out our ad archive for a look at the ad scans from the last few years.

Last Year’s Black Friday Ad

Black Friday 2024 Start & End Dates

Big 5 Sporting Goods’ Black Friday event typically has staggered start and end dates; some offers are Friday-only, others are valid through the weekend, and a handful of them will likely run for a full week (as indicated in the ad). If the same schedule returns this year then these are the start and end dates that you can expect to see:

  • Expected Black Friday “1-Day Coupon Prices”: Friday November 29, 2024 from 6:00AM to 9:00PM.
  • Expected Black Friday “3-Day Coupon Prices”: Friday November 29, 2024 through Sunday December 1, 2024.
  • Expected Black Friday “Sale Prices”: Friday November 29, 2024 through Friday December 6, 2024.

Just keep in mind that everything is only available while in-stock supplies last and is subject to sell out early.

Ad History

What were the featured specials at Big 5’s previous Black Friday sale? What about two or three years ago? You can view their older ad scans by following the archive links below.

  • 2023: Page 1, 2, 3, 4, 5 and 6.
  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
  • 2021: Page 1, 2, 3 and 4.
  • 2020: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2019: Page 1, 2, 3, 4, 5, 6 and 7.

Questions & Comments

What are you planning on picking up at Big 5 this Thanksgiving weekend? Let us know in the comments section below.

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