Updated on Monday, November 10, 2025: Black Friday is one of the biggest shopping events of the year, and Big 5 Sporting Goods is known for sticking to a more traditional approach compared to other retailers. While many stores have shifted toward early online promotions, Big 5 continues to focus on in-store-only deals that launch on Black Friday morning. If you’re planning to shop there this year, here’s what you can expect in terms of sale dates, discounts, and the best deals to look out for here in 2025.
When Will Big 5 Sporting Goods’ Black Friday 2025 Sale Start and End?
If past years are any indication, Big 5 Sporting Goods’ Black Friday 2025 event is expected to kick off in stores on Friday, November 28, 2025, running from 6:00 AM to 9:00 PM, or while supplies last. Unlike many other major retailers that start their sales weeks in advance, Big 5 traditionally holds onto the classic Black Friday timing, making in-store shopping the primary way to access their biggest discounts.
Beyond Black Friday itself, Big 5 is also known for running additional promotions throughout the weekend and into the following week:
- 3-Day Coupon Deals (likely running Friday, November 28 – Sunday, November 30, 2025): Special promotions that require in-store coupons.
- Weeklong Sale Prices (likely running Friday, November 28 – Friday, December 5, 2025): Some sale items will be available beyond the initial rush, both in-store and online, but selections are usually more limited.
Additionally, Big 5 Sporting Goods follows the industry trend of closing all stores on Thanksgiving Day (Thursday, November 27, 2025), so plan accordingly.
How Good Are Big 5’s Black Friday Deals?
One thing to keep in mind is that Big 5’s advertised “regular prices” may not always reflect actual sale history. Their Black Friday ads often include fine print stating that “regular prices are offering prices only and may not have resulted in sales.” This means that some discounts might not be as significant as they appear. It’s always a good idea to compare prices with other retailers like Bass Pro Shops, Cabela’s, and Sportsman’s Warehouse, which often have better Black Friday discounts.
If you’re looking for the absolute best deals, it’s worth checking competitor ads before making a purchase. That said, Big 5 still provides some solid bargains, especially for those who prefer to shop in person rather than online.
Last Year’s Black Friday Ad
Big 5’s Black Friday Ad History
What were the featured specials at Big 5’s previous Black Friday sale? What about two or three years ago? You can view their older ad scans by following the archive links below.
- 2024: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1, 2, 3, 4, 5, 6 and 7.
- 2019: Page 1, 2, 3, 4, 5, 6 and 7.
Questions & Comments
What are you planning on picking up at Big 5 this Thanksgiving weekend? Let us know in the comments section below.