TOMS Black Friday 2022 Sale & Ad – What to Expect

Updated on Friday September 16, 2022: We’re still working to get official confirmation about TOMS’ Black Friday 2022 sale — including securing a copy of this year’s ad with offer terms, sale dates and top deals. But because we’ve been monitoring their sales for nine consecutive years now, we’ve noticed some trends that keep repeating. Based on what we’ve seen, here’s what we are predicting at TOMS’ Black Friday sale this year:

  • TOMS’ Black Friday sale is expected to publicly kickoff on the Monday before Thanksgiving. However, those of you that are joined to their newsletter list (or those of you the visit us at Blacker Friday!) will likely receive early access to the event around mid-November (likely on or around November 14th). The sale then usually lasts through Black Friday itself, but is often quickly replaced with a similar or even identical Cyber Monday sale.
  • In term of the deals, TOMS usually offers 35% off site-wide during their Black Friday sale.
  • You can expect some offer exclusions, however there are usually not so many of them. Historically, excluded items are gift card purchases, Wildfang items, taxes and any shipping charges. You will also not be able to stack any additional coupon codes or discounts during the event.
  • Be sure to scroll down the page to view last year’s ad, or some of their older ads, to get a general idea of the type of offers that they typically run during their Black Friday sale (2022’s sale shouldn’t be much different!).

As always, the latest Black Friday news from TOMS will be posted as soon as we get it. Be sure to bookmark this page and check back regularly for more updates or join our newsletter to stay informed.

Black Friday 2022 Start & End Dates

TOMS typically runs a week-long Black Friday sale, but before then, you can expect to see early access to the event given to everyone that’s joined to their newsletter. If the trend continues here in 2022 then these are the the likely Black Friday sale start and end dates that we’ll see:

  • Expected Black Friday sale early access: November 14-20, 2022. TOMS typically emails out early access to the sale to everything that’s joined to their email newsletter.
  • Expected general Black Friday sale start date: Monday, November 21, 2022 (that’s the Monday before Thanksgiving).
  • Black Friday sale end date: Friday November 25, 2022 at 11:59pm PT or while in-stock supplies last. Be on the lookout for their Cyber Monday sale to follow soon after.

We will be posting TOMS’s confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Current Offers

We’re including a full list of TOMS’ current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Monday November 22, 2021: After a few days of pre-Black Friday deals, TOMS main Black Friday event begins right now!

Starting today, shop to get 35% off nearly everything sitewide. No promo code is necessary as the sale prices are already marked on their site. Offer valid through November 26, 2021, 11:59 pm PT or while in-stock supplies last.

Some exclusions will apply. See the official terms and conditions posted below for complete details. Good luck and happy bargain hunting!

What’s Typically Excluded?

TOMS is pretty good when it comes to their storewide Black Friday sales. Usually all full-priced and existing marked down items are included in their sales. The typical exclusions are gift card purchases, shipping fees, taxes and previously purchased merchandise (obviously!). You also will not be able to stack any other coupons or offers you may have on top of their storewide Black Friday sale.

Ad History

We’ve built an extensive Black Friday ad archive over the years from TOMS. You can take a look at some of their previous ad scans by following the links below.

  • 2021: Page 1 and 2.
  • 2020: Page 1 and 2.
  • 2019: Page 1.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What new TOMS shoes are you planning to get this Thanksgiving weekend? Let us know in the comments section.

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