TOMS Black Friday 2021 Sale – What to Expect

Updated on Monday October 25, 2021: There’s still some time left to go until TOMS’ Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

TOMS typically runs a week-long Black Friday sale, but last year they gave us an extra week to shop early (likely to cut down on in-store foot traffic due to the COVID-19 pandemic). Because the pandemic is not yet over, we are expecting them to do something similar again this year. Here are the start and end dates that you can expect to see here in 2021:

  • Expected BF early access: November 15-21, 2021. TOMS usually emails out early access to the sale to everything that’s joined to their email newsletter.
  • Expected Black Friday general start date: Monday, November 22, 2021. That the Monday before Thanksgiving.
  • Expected Black Friday end date: Tuesday November 30, 2021 or while supplies last (that’s the day after Cyber Monday).

Note: these dates are still preliminary estimates based off of last year’s sales schedule. TOMS’ confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Current Offers

We’re including a full list of TOMS’ current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Tuesday November 24, 2020: TOMS Black Friday 2020 sale begins now!

Visit to get 35% off your entire purchase + up to 60% off select sale items. And if you’re wondering, this is a better deal than last year’s 30% off site-wide deal. Offer valid through December 1, 2020, 11:59 pm PT or while in-stock supplies last.

Some exclusions will apply. See the official terms and conditions posted below for official details. Good luck and happy bargain hunting!

What’s Typically Excluded?

TOMS is pretty good when it comes to their storewide Black Friday sales. Usually all full-priced and existing marked down items are included in their sales. The typical exclusions are gift card purchases, shipping fees, taxes and previously purchased merchandise (obviously!). You also will not be able to stack any other coupons or offers you may have on top of their storewide Black Friday sale.


We’ve built an extensive Black Friday ad archive over the years from TOMS. You can take a look at some of their previous ad scans by following the links below.

  • 2020: Page 1 and 2.
  • 2019: Page 1.
  • 2018: Page 1 and 2.
  • 2017: Page 1.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1 and 2.


What new TOMS shoes are you planning to get this Thanksgiving weekend? Let us know in the comments section.

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