Kiehl's Black Friday 2025 Sale - What to Expect & When

Kiehl’s Black Friday sale is typically a multi-day event with some of the steepest discounts they offer all year. Whether you’re stocking up on your everyday favorites or trying something new, this is usually the best time to do it. Here’s what we expect to see this year based on previous trends, including likely discount levels, product examples from last year, when it all begins, and how long it lasts.

Expected Black Friday 2025 Sale Dates

Kiehl’s tends to launch their Black Friday sale about a week before the long weekend. This year the most likely start date is Thursday, November 20, 2025, both online at kiehls.com and at Kiehl’s boutiques across the U.S.

The sale typically runs for over two weeks, giving you plenty of time to shop. Based on the last few years, the deals should continue through Tuesday, December 3, 2025, ending at 3:00 AM EST (that’s two days after Cyber Monday). Just keep in mind that while the sale may run that long officially, popular products may sell out earlier.

Discount Levels to Expect

Kiehl’s Black Friday deals have stayed consistent for the past few years, so we expect 2025 to follow the same structure:

Up to 50% off select items (these are usually limited to a specific collection or seasonal bundles).
30% off nearly everything else sitewide and in stores.

Free Gift with Purchase

One of the best parts of last year’s sale was the free gift with purchase. If you spent $135 or more, you received a 6-piece skincare set with a holiday travel bag, valued at $67.

The gift included deluxe travel sizes of some of Kiehl’s top items, such as:

Ultra Facial Cream
Calendula Cleanser
Midnight Recovery Concentrate
Powerful-Strength Line-Reducing Concentrate
Retinol Skin-Renewing Daily Micro-Dose Serum
Avocado Eye Cream

This kind of gift-with-purchase (GWP) offer has become a regular part of Kiehl’s holiday promotions, so we expect something similar in 2025. Just note that these are always while supplies last, so the sooner you hit the spending threshold, the better your chances.

Important Exclusions and Limits

While the sale is broad, a few exclusions apply every year. Here’s what to expect may not be included:

Limited-edition collaborations or collectible packaging items
Gift cards
Items already heavily discounted (50% off items may not be eligible for an additional 30%)
Custom or engraved products, if offered

Also, most of the offers are one-time-use per transaction, meaning if you want to maximize the gift with purchase and discount, you may need to break your order into multiple checkouts (if that’s allowed).