ASOS Black Friday 2021 Sale – What to Expect

Updated on Sunday October 17, 2021: There is still some time left to go until ASOS’ Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Below you’ll find the Black Friday start and end dates/times that we are expecting from ASOS this year. These predictions are based off of the dates they ran last year and the year before — We’re not expecting any significant changes to their typical sales schedule.

  • Estimated pre-Black Friday warm-up sale: Monday-Wednesday, November 22-24, 2021.
  • Estimated main BF sale start date: Thursday, November 25, 2021 (that’s on Thanksgiving day).
  • Estimated BF sale end date: End of day on Cyber Monday, November 29, 2021 or while inventories last.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. ASOS’ confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Last Year’s Black Friday Ad

Updated on Thursday November 26, 2020: ASOS’ Black Friday sale has officially arrived!

Starting now, shop to get up to 70% off almost everything site-wide. They’re saying it’s their “biggest deal ever” and it appears to be true as it’s a much better offer than last year’s 30% off storewide sale. No coupon code is needed as the sale prices are as marked. Free shipping and returns included.

See ASOS’ site for complete offer details. Some exclusions may apply. Happy bargain hunting!

But before you go, don’t forget to join our newsletter to stay informed about ASOS’ other big events throughout the year. That includes their Cyber Monday, Memorial Day and Labor Day sales. See you then!


Need to see some of ASOS’ older Black Friday ads from previous years? Then follow the links below to view their ad archive.

  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1 and 2.


What are you planning on getting at ASOS on Black Friday? Let us know the comments section (you’ll find the comments located at the very bottom of this page).

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