ASOS Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until ASOS’ Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Updated on Thursday November 26, 2020: ASOS’ Black Friday sale has officially arrived!

Starting now, shop to get up to 70% off almost everything site-wide. They’re saying it’s their “biggest deal ever” and it appears to be true as it’s a much better offer than last year’s 30% off storewide sale. No coupon code is needed as the sale prices are as marked. Free shipping and returns included.

See ASOS’ site for complete offer details. Some exclusions may apply. Happy bargain hunting!

Black Friday 2020 Start & End Dates

These are the Black Friday start and end dates/times for that we are expecting from ASOS this year. These predictions are based off of the dates they ran last year but may change due to the ongoing coronavirus pandemic (we’re seeing many brands extend their Black Friday sales online this year, and closing physical stores in major malls/outlets on Thanksgiving day itself).

  • Confirmed pre-Black Friday warm-up sale: Monday-Wednesday, November 23-25, 2020.
  • Confirmed start date: Thursday, November 26, 2020 (that’s on Thanksgiving day).
  • Expected end date: End of day on Cyber Monday, November 30, 2020 or while in-stock supplies last.


Need to see some of ASOS’ older Black Friday ads from previous years? Then follow the links below.

  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1 and 2.


What are you planning on getting at ASOS on Black Friday? Let us know the comments section (you’ll find the comments located at the very bottom of this page).

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