ASOS Black Friday 2022 Sale & Ad – What to Expect

Updated on Friday September 23, 2022: We’re still working on getting you a copy of ASOS’ Black Friday 2022 ad as well confirming all the important things you’ll need to know before heading out to shop. That includes this year’s sale start and end dates, featured deals and official offer terms.

But if this year’s BF sale is anything like last year’s, then you can expect to see a handful of deals at up to 80% off and 20% off site-wide on nearly everything else (scroll down the page to view last year’s ad to get a better idea on the type of offers that we may once again see here in 2022). Be on the lookout for their pre-Black Friday deals in the week leading up to Thanksgiving and the main event to begin on Black Friday itself.

As always, the latest Black Friday news from ASOS will be posted the moment we get it. Be sure to bookmark this page and check back regularly for more updates or join our newsletter to stay informed directly in your inbox!

Black Friday 2022 Start & End Dates

You’ll find that ASOS typically runs a pre-Black Friday sale in the days leading up to Thanksgiving weekend with the main event arriving on Black Friday itself. The main round of deals usually last for only 24 hours or while supplies last. If the trend continues here in 2022 then these are the Black Friday sale start and end dates/times that you can expect to see at ASOS:

  • Expected pre-Black Friday specials: Saturday-Thursday, November 19-24, 2022.
  • Expected main Black Friday sale start date: Friday November 25, 2022.
  • Expected Black Friday sale end date: Saturday November 26, 2022 at 3:00am EST or while supplies last.

We will be posting ASOS’ confirmed Black Friday and Thanksgiving weekend sales schedule for 2022 as soon as we have the dates officially verified.

Last Year’s Black Friday Ad

Updated on Friday November 26, 2021: ASOS’ Black Friday sale has officially arrived!

Starting now, shop to get an extra 20% off almost everything sitewide with promo code FRIYAY20. That means you’ll be able to save up to 80% on select sale items.

See the terms posted below for complete offer details. Some exclusions may apply. Offer ends on Saturday November 27, 2021 at 3:00am EST or while supplies last. Happy bargain hunting!

But before you go, don’t forget to join our newsletter to stay informed about ASOS’ other big events throughout the year. That includes their Cyber Monday, Memorial Day and Labor Day sales. See you then!

Ad History

Need to see some of ASOS’ older Black Friday ads from previous years? Then follow the links below to view their ad archive.

  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1 and 2.


What are you planning on getting at ASOS on Black Friday? Let us know the comments section (you’ll find the comments located at the very bottom of this page).

Leave a Reply