ASOS Black Friday 2020 Sale – What to Expect

Updated on Tuesday November 24, 2020: It’s still too early for us to know what’s coming at ASOS’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see 30% off site and storewide again this year!).

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Expected 2020 Start & End Dates

These are the Black Friday start and end dates/times for that we are expecting from ASOS this year. These predictions are based off of the dates they ran last year but may change due to the ongoing coronavirus pandemic (we’re seeing many brands extend their Black Friday sales online this year, and closing physical stores in major malls/outlets on Thanksgiving day itself).

  • Confirmed pre-Black Friday warm-up sale: Monday-Wednesday, November 23-25, 2020.
  • Expected start date: Thursday, November 26, 2020 at 8:00AM GMT (that’s on Thanksgiving day).
  • Expected end date: End of day on Cyber Monday, November 30, 2020 or while in-stock supplies last.

Last Year’s Black Friday Ad

Last updated on Friday November 15, 2019: We are exactly two weeks away from until Black Friday but we already know what’s going to be on sale at ASOS this year! That’s right, we just officially confirmed their sale details.

Shop from Thanksgiving day through Cyber Monday to get 30% off your entire purchase (November 28 to December 2, 2019). If this offer looks familiar it’s because it is — It’s nearly the same deal they ran last year, just now it’s 30% off storewide vs. 25% off storewide like we saw in 2018. No coupon code is needed as the discount will be automatically applied to all qualifying items in your cart at checkout.

Prior to ASOS’s Black Friday sale we will also see several pre-Thanksgiving “Flash” deals. Here’s what awaits you:

  • Monday November 25, 2019: From 2:00-4:00PM EST get 20% off dresses and jeans with promo code EARLY29.
  • Tuesday November 26, 2019: From 2:00-4:00PM EST get 20% off coats and jackets with promo code WARM20.
  • Wednesday November 27, 2019: From 2:00-4:00PM EST get 20% off ASOS Design with promo code ANY20.


Need to see some of ASOS’ older Black Friday ads from previous years? Then follow the links below.

  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1 and 2.


What are you planning on getting at ASOS on Black Friday? Let us know the comments section (you’ll find the comments located at the very bottom of this page).

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