Updated on Monday, November 10, 2025: All your favorite yoga and workout gear brands will be running Black Friday sales. That includes Lululemon, Adidas, Nike, and, of course, Athleta. Below, we’ll break down everything you need to know about Athleta’s Black Friday 2025 sale, including early access (that’s now live!), key offers, what to buy, and a few tips for getting the most out of this annual shopping event.
When Does the Sale Start?
Athleta is rolling out its Black Friday offers in phases this year:
- Confirmed App Early Access: November 14–17, 2025
Early access is already live for shoppers using the Athleta iOS or Android app. From Thursday, November 14 at 12:01 a.m. PT through Sunday, November 17 at 11:59 p.m. PT, you can get 30% off your Athleta purchase. This offer is valid in the U.S., including Puerto Rico. - Expected Main Black Friday Sale: November 18–30, 2025
The full Black Friday sale will likely kick off on Tuesday, November 18, 2025 and is expected to run through Sunday, November 30, 2025. This sale will be available both in stores and online at athleta.com, and it may extend through Cyber Monday.
What Are the Confirmed Discounts?
Just like last year, the headline offer this year is 30% off all merchandise in stock, one of Athleta’s biggest discounts of the year. Athleta Rewards Members continue to enjoy free shipping on orders of $50 or more, along with perks like early access to sales and points for future discounts.
Just keep in mind that certain items are not included in the discount, such as:
- 3rd Party Accessories
- Bulk 500 Packs
- Gift Cards
- Packaging, taxes, shipping & handling fees, and international orders
- Items labeled “Price as Marked”
- ATHLETA X SIMONE BILES products
The Black Friday discount cannot be combined with other offers, including the Gap Inc. employee discount, and no adjustments will be made to previous purchases.
Athleta’s Black Friday 2025 Ad & Terms (Early Access)
Athleta’s Black Friday Ad History
Does Athleta tend to repeat their Black Friday sale from year to year or do they typically bring something new? You can compare this year’s deals to those from previous years by following the links below.
- 2025: Page 1 and 2.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1, 2, 3 and 4.
Questions & Comments
What are your favorite Athleta yoga, athletic or athleisure gear? Already know what you’ll be getting? Then let us know in the comments.