Athleta’s Black Friday 2024 Sale – What to Expect

We have a long way to go until Athleta’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Thursday November 23, 2023: All your favorite yoga and workout gear brands just launched their Black Friday sales. That includes Lululemon, Adidas, Nike and, of course, Athleta.

Starting now, shop to get 30% off site-wide (no promo code is needed). You’ll also be able to get $40 off Rainer bottoms. Free shipping is included on orders of $50 or more for Rewards Members. Sale ends Sunday night, November 26, 2023 at 11:59pm PT or while supplies last. Not valid at the Athleta Outlet stores. Some exclusions apply so see the terms posted below for complete details. Happy bargain hunting!

Black Friday 2023 Start & End Dates

While you’ll likely notice Athleta running several pre-Thanksgiving weekend specials in the days and weeks leading up to Black Friday, their main event runs over the long holiday weekend; the deals begin on Thanksgiving day and end on Sunday night, or while in-stock inventory lasts.

  • Confirmed BF sale start date: Thursday November 23, 2023 (that’s on Thanksgiving day).
  • Confirmed BF sale end date: Sunday November 26, 2023 at 11:59pm PT or while in-stock inventory lasts.

Ad History

Does Athleta tend to repeat their Black Friday sale from year to year or do they typically bring something new? You can compare this year’s deals to those from previous years by following the links below.

  • 2023: Page 1 and 2.
  • 2022: Page 1 and 2.
  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3 and 4.
In front of the Athleta store on Higuera St. in San Luis Obispo, CA. Photo by Witold Sadowski.


What’s your favorite Athleta yoga, athletic or athleisure gear? Already know what you’ll be getting? Then let us know in the comments.

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