What to expect at Athleta’s Black Friday 2023 Sale

We’re already looking forward to Athleta’s Black Friday 2023 sale. And although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

While you’ll likely notice Athleta running several pre-Thanksgiving weekend specials in the days and weeks leading up to Black Friday, their main event typically only runs for two days; be on the lookout for the the deals begin on Thanksgiving day itself and end in the evening on Black Friday, or while in-stock inventory lasts.

  • Expected BF sale start date: Thursday November 23, 2023 (that’s on Thanksgiving day).
  • Expected BF sale end date: Friday November 24, 2023 at 11:59pm PT or while in-stock inventory lasts.

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Current Offers

We’re including a full list of Athleta’s current offers and coupons below. It’s always a good idea to double check what other deals are now live before heading out to shop their site. Good luck!

Last Year’s Black Friday Ad

Updated on Thursday November 24, 2022: All your favorite yoga and workout gear brands just launched their Black Friday sales. That includes Lululemon, Adidas, Nike and, of course, Athleta.

Starting now, shop athleta.com to get 30% off sitewide (no promo code is needed). You’ll also be able to get $20 off Rainer bottoms. Free shipping is also included on orders of $50 or more for Rewards Members.

Sale ends tomorrow night, Friday November 25, 2022 at 11:59pm PT or while supplies last. Not valid at the Athleta Outlet stores. Some exclusions apply so see the terms posted below for complete details. Happy bargain hunting!

Ad History

Does Athleta tend to repeat their Black Friday sale from year to year or do they typically bring something new? You can compare this year’s deals to those from previous years by following the links below.

  • 2022: Page 1 and 2.
  • 2021: Page 1 and 2.
  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3 and 4.
In front of the Athleta store on Higuera St. in San Luis Obispo, CA. Photo by Witold Sadowski.


What’s your favorite Athleta yoga gear? Already know what you’ll be getting? Then be sure to let us know all and share it in the comments section below.

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