Athleta’s Black Friday 2020 Sale – What to Expect

Updated on Sunday October 18, 2020: It’s still too early for us to know what’s coming at Athleta’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting 50% off doorbuster deals + 20% off nearly everything else!).

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Expected 2020 Start & End Dates

If history repeats itself here in 2020, then you should have plenty of time to take advantage of Athleta’s Black Friday sale. That’s because they usually run it all Thanksgiving weekend long both in-stores and online.

  • Expected start date: Thursday November 26, 2020 (Thanksgiving day).
  • Expected end date: Sunday November 29, 2020 or while supplies last.

But obviously, this year is unlike any other due to the COVID-19 pandemic that’s hitting our country. It’s likely many stores will be closed on Thanksgiving day itself, including all of those that are located in these major malls/outlet centers. You can also expect Athleta to extend the sale dates beyond the long holiday weekend to give customers more time to shop and the help cut down on the in-store foot traffic.

For those of you still planning on shopping in-person, then be sure to check ahead with your nearest store for this year’s opening and closing times as well as for local coronavirus-related distancing and shopping polices in place.

Current Offers

We’re including a full list of Athleta’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Last updated on Thursday November 28, 2019: All your favorite yoga and workout gear brands just launched their Black Friday sales. That includes Lululemon, Adidas, Nike and, of course, Athleta.

Starting now, shop or any of their retail stores to get 20% off storewide and site-wide, with select special sale items available at up to 50% off. For online shoppers free shipping is also included on orders of $50 or more. Use promo code LAYERUP to apply the discount. Sale ends on Sunday, December 1, 2019 at 11:59pm PT. Some exclusions apply so see the terms posted below for complete details. Happy bargain hunting!


Here’s a record of Athleta’s older Black Friday ads from previous years:

  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3 and 4.


What’s your favorite Athleta yoga gear? Already know what you’ll be getting? Then be sure to let us know all and share it in the comments section below.

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