Hy-Vee Black Friday 2021 Sale & Ad – What to Expect

Updated on Friday October 22, 2021: There is still a little bit of time left to go until Hy-Vee’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Hy-Vee is known for running a few pages of deals as we head into Thanksgiving but their main Black Friday sale has historically always begun on Black Friday itself. Most of the deals, in exception to a page of Friday-only offers, usually run through Sunday night or while supplies last. If the same sales scheduling returns this year then these are the sale start and end dates you can expect to see:

  • Expected BF sale start date: Friday November 26, 2021 (that’s on Black Friday itself).
  • Expected BF sale end date: Sunday November 28, 2021 or while quantities last (no rainchecks are given for sold out merchandise).

Note: these dates are still preliminary estimates based off of last year’s sales schedule. Hy-Vee’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Last Year’s Black Friday Ad

Updated on Friday November 27, 2020: Friday is here and so is Hy-Vee’s 3-day Black Friday sale! You’ll find their 8 page flyer, with all of this year’s sale highlights, posted below. Some of our favorite deals this year include:

  • Receive a $20 Hy-Vee gift card with you buy $150 in select gift cards.
  • Get 25% off Joe Fresh apparel.
  • Get $15 off + an extra $5 off with coupon on the Oral-B Pro 1000 Toothbrush.
  • Pick up a variety of Mattel board games on sale for $12/each.
  • Buy select varieties of Russell Stover wow box chocolates for $9/box.
  • Get a free 2 liter Pepsi or 64fl oz. Lipton Pure Leaf tea with the purchase of an Asian Dinner for 4 for $25.

The sale runs through Sunday, November 29, 2020 or while in-stock inventory lasts. The only exception is the page that has the gift card offer as this deal is only available today (November 27, 2020). Happy bargain hunting!


How did Hy-Vee’s Black Friday sale look like last year? Were the deals as good as this year? Follow the links below to view some of their previous ad scans to find out more.


Do you already know what you’ll be buying at Hy-Vee this holiday weekend? Let us know in the comments.

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