What to expect at Hy-Vee’s Black Friday 2023 Sale

We’re already looking forward to Hy-Vee’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Hy-Vee is known for running a few pages of pre-holiday deals as we head into Thanksgiving but their main Black Friday event has always begun on Black Friday itself. This year is expected to be no different! Most of the deals will then likely run through Cyber Monday or while supplies last.

  • Expected BF sale start date: Friday November 24, 2023 (that’s on Black Friday itself).
  • Expected BF sale end date: When stores close on Monday November 27, 2023 (that’s on Cyber Monday) or while quantities last, unless otherwise noted in the ad.

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Last Year’s Black Friday Ad

Updated on Friday November 25, 2022: Friday is here and so is Hy-Vee’s 4-day Black Friday sale which begins now! You’ll find this year’s flyer, with all of this year’s sale highlights, posted below. The sale runs through Monday, November 28, 2022 or while in-stock inventory lasts (except as noted in the ad, some items are today only!). Happy bargain hunting!

Ad History

How did Hy-Vee’s Black Friday sale look like last year? Were the deals as good as this year? Follow the links below to view some of their previous ad scans to find out more.

  • 2022: Page 1, 2, 3, 4 and 5.
  • 2021: Page 1, 2, 3 and 4.
  • 2020: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.


Do you already know what you’ll be buying at Hy-Vee this holiday weekend? Let us know in the comments.

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