Hy-Vee Black Friday 2025 Sale – What to Expect & When

If you’re a regular Hy-Vee shopper, then you probably already know that their Black Friday sale is not massive like some of the big-box store ads, but it has a focused list of solid deals, especially for the holidays. Here’s what you can expect from Hy-Vee’s upcoming event in 2025.


When Will Hy-Vee’s Black Friday 2025 Sale Likely Begin?

Hy-Vee typically runs a three-day Black Friday sale. Based on how it’s gone in previous years, you can expect the sale to begin on Friday, November 28, 2025, and continue through Sunday, November 30, 2025, or until supplies run out. Some deals are typically only valid on Black Friday itself.

Unlike many other retailers that start rolling out deals weeks in advance, Hy-Vee keeps things concentrated around the actual Black Friday weekend. There’s no early online preview sale or members-only access—just three days of discounts across select departments.


What’s Likely to Be on Sale

Based on what they offered last year, here are the categories you’ll likely see in the sale here in 2025:

1. Gift Cards with Bonus Offers

One of Hy-Vee’s most popular Black Friday deals last year was a $20 Hy-Vee gift card when you spent $150 on select third-party gift cards. This offer was valid in-store only on Black Friday, and it applied to a long list of popular brands.

Some of the gift card brands included:

  • Apple

  • Bass Pro Shops

  • Home Depot

  • Lowe’s

  • Starbucks

  • Nike

  • Xbox

  • Disney

  • Domino’s Pizza

  • Playstation Store

  • Sephora

  • Chipotle

  • Buffalo Wild Wings

  • American Eagle

  • Applebee’s

  • Roblox

  • Texas Roadhouse

  • TJ Maxx

  • Kohl’s

  • Panera

  • DoorDash

ust remember it’s usually one of the Friday-only deals, so don’t wait until the weekend.

2. Beauty and Cosmetics

In 2024, Hy-Vee took 20% off all beauty and cosmetics products during the Black Friday event. That included makeup, skincare, and personal care brands typically sold in their HealthMarket section or near the pharmacy. You could find discounts on brands that don’t often go on sale, especially if you’re shopping for stocking stuffers or everyday essentials.

If the same deal returns this year—and there’s a good chance it will—it’ll be a decent opportunity to stock up.

3. Holiday Cards and Seasonal Items

Hy-Vee usually carries a wide range of Hallmark-brand holiday items. Last year, they offered 25% off all Hallmark boxed Christmas and holiday cards. These boxed sets can get pricey, especially if you’re sending out dozens of cards, so the savings can add up.

This type of seasonal discount fits with their overall strategy of offering practical holiday shopping solutions. Look for similar markdowns again in 2025, probably starting on Black Friday and continuing through the weekend.

4. Toys and Housewares

Another deal from last year was a $10 Hy-Vee gift card when you spent $75 or more on qualifying toys and housewares. That included kitchen gadgets, kids’ toys, and various home goods.

While the selection at each Hy-Vee location can vary, many stores bring in extra toy stock for the holidays. You’ll often see puzzles, dolls, action figures, educational toys, and branded sets from well-known names. For housewares, think slow cookers, small appliances, utensils, and seasonal bakeware.

This deal is usually good for all three days, but only while supplies last.

5. Grab & Go Food and Meal Deals

Hy-Vee typically offers Grab & Go meals starting at $4.99 to keep shoppers fueled up over Thanskgivng weekend. These deals include pre-made sandwiches, sushi, salads, and other quick eats. It’s not a flashy deal, but it’s practical and something to expect across most store locations.

Some years also include markdowns on party trays, deli items, or bakery goods. If you’re shopping in-store and don’t feel like cooking afterward, this section of the sale is worth checking out.


Last Year’s Black Friday Ad


Hy-Vee’s Black Friday Ad Archive

How did Hy-Vee’s Black Friday sale look like last year? Were the deals as good as this year? Follow the links below to view some of their previous ad scans to find out more.

  • 2024: Page 1, 2 and 3.
  • 2023: Page 1 and 2.
  • 2022: Page 1, 2, 3, 4 and 5.
  • 2021: Page 1, 2, 3 and 4.
  • 2020: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2019: Page 1, 2, 3, 4, 5, 6, 7 and 8.

Questions & Comments

Do you already know what you’ll be buying at Hy-Vee this holiday weekend? Let us know in the comments below.

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