Updated on Monday, September 7, 2026: Under Armour has not announced its Black Friday 2026 offer yet, but last year’s sale gives us a pretty good idea of what to expect.
Our prediction is 30% to 40% off most eligible full-price gear, with outlet merchandise reaching up to 50% off. Shoes, hoodies, workout clothing, ColdGear and bags should all be worth watching.
Under Armour Black Friday 2026 at a Glance
| Sale Detail | Our 2026 Prediction |
|---|---|
| Expected sale start | Around November 22 |
| Black Friday | November 27 |
| Full-price gear | 30% to 40% off |
| Outlet | Up to 50% off |
| Cyber Monday | November 30 |
| Promo code | Likely |
| Online | Yes |
| Stores | Brand House and Factory House stores likely included |
These are predictions based mainly on Under Armour’s 2025 sale.
When Will Under Armour Black Friday 2026 Start?
Our best guess is Sunday, November 22. Last year, Under Armour’s main Black Friday sale started November 23, five days before Black Friday, and ran through November 30. The offer was available both online at underarmour.com and at participating Under Armour stores.
If Under Armour follows the same schedule this year, the sale should arrive several days before Thanksgiving.
How Much Will Under Armour Take Off?
We expect 30% to 40% off most eligible full-price merchandise.
Last Black Friday, Under Armour used promo code CHEATCODE for 30% to 40% off much of its full-price assortment. Outlet merchandise reached up to 50% off.
There were exclusions, including certain Curry, Unstoppable and special collections, so we would expect some exclusions again.
Under Armour Black Friday 2026 Price Predictions
Under Armour already has thousands of products listed in its 2026 Black Friday section, including current running gear, hoodies, leggings and sports bras.
Here is what some current prices could look like at 30% to 40% off:
| Item | Current Price | At 30% Off | At 40% Off |
|---|---|---|---|
| UA Icon Fleece Hoodie | $65 | $45.50 | $39 |
| ColdGear Women’s Leggings | $60 | $42 | $36 |
| UA Vanish Woven Shorts | $55 | $38.50 | $33 |
| UA Infinity 2.0 High Sports Bra | $65 | $45.50 | $39 |
| UA SlipSpeed Training Shoes | $120 | $84 | $72 |
| UA Hustle 6.0 Backpack | $60 | $42 | $36 |
Current prices are from Under Armour’s 2026 Black Friday shopping pages.
These are estimates, not confirmed Black Friday prices.
Is 30% Off Actually a Good Under Armour Deal?
It depends on the item.
Under Armour runs sizable promotions outside Black Friday too. As of September 7, some products in its Black Friday collection are already more than 40% off as part of the Labor Day sale. A $65 pair of Icon Fleece pants, for example, was listed at $31.48, while $110 Unstoppable Cargo Pants were $56.98.
So our rough rule would be:
| Discount | Our Take |
|---|---|
| 20% off | Easy to skip |
| 30% off | Good for something specific |
| 40% off | Very good |
| 50% off | Strong deal |
| More than 50% off | Worth a closer look |
For a current color or newer style, 30% to 40% off is reasonable. For older gear, we would look for a deeper markdown.
Shoes and Hoodies Are Worth Watching
Under Armour’s 2026 Black Friday section already includes running shoes, training shoes, hoodies, ColdGear and other staples.
We would especially watch:
| Category | Price We’d Like to See |
|---|---|
| $65 hoodie | Around $39 to $46 |
| $120 training shoe | Around $72 to $84 |
| $100 running shoe | Around $60 to $70 |
| $60 leggings | Around $36 to $42 |
| $60 backpack | Around $36 to $45 |
If a current-season shoe reaches 40% off, that would get our attention more than a 50% discount on an old color sitting in the outlet.
Check the Outlet Before Buying
This is probably the easiest way to find a better deal.
Last year’s Black Friday event offered up to 50% off outlet merchandise.
Under Armour also regularly discounts individual styles outside Black Friday, so compare the regular Black Friday section with the outlet before checking out.
If color does not matter much to you, the outlet may beat the main promotion.
Should You Wait for Cyber Monday?
Probably not if the item you want is already 40% off.
Under Armour generally carries its Black Friday promotion through the weekend rather than completely replacing it with a new Cyber Monday event. Last year’s Cyber Monday coverage expected the same main discounts to continue.
If a shoe, hoodie or jacket you want reaches a good price, we would buy it rather than risk your size selling out.
When Will the Under Armour Black Friday 2026 Ad Come Out?
We expect the full offer around November 22.
Under Armour already has a dedicated 2026 Black Friday collection live, with more than 3,000 products currently listed, but the actual Black Friday discount has not yet been posted.
Once the sale is confirmed, we’ll update this page with the exact dates, promo code, exclusions and our picks for the best deals.
Until then, you can see the Under Armour Black Friday 2025 ad and complete ad history below.
Remember, besides Under Armour, we’re tracking Black Friday 2025 ads on a number of similar sporting gear brands. That includes Nike, Reebok, Puma, ASICS, Hoka, and Lululemon. Stores like Walmart, Target, Dick’s Sporting Goods, Big 5 and Costco should also have some deals on Under Armour gear this upcoming Thanksgiving weekend.
Black Friday Ad History
Are you wondering how Under Armour’s Black Friday event have evolved over the year? Then follow the links below to view the last few years of their ad scan history.
- 2024: Page 1, 2 and 3.
- 2023: Page 1, 2 and 3.
- 2022: Page 1.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2 and 3.
Questions & Comments
What new gear are you planning on picking up this holiday weekend at Under Armour? Some workout sweats? A new hoodie? Or how about a new pair of running shoes? Let us know in the comments section below.
I get my UA items at cost from my local sporting goods store, but they aren’t carrying the new Active 2 UA edition watch. Hoping for a sale on that.
I wonder if their HOVR Phantom/SE’s will be on sale this year. I really want them but I’m not willing to spend $140 on them. Fingers crossed!
I like Under Armour’s running shoes lately so I’ll be on the lookout for a new pair of those. Possibly a new hoodie depending on what’s on sale.