Under Armour’s Black Friday event is one of the company’s biggest annual sales, typically offering discounts on both full-price and outlet merchandise in-stores and online. Here’s a look at what to expect this year, including when the event will likely kick off, what to buy, how deep the discounts may go, and which items are typically excluded from the event.

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Black Friday 2025 Sale Dates & Duration

Under Armour’s Black Friday event in 2025 should kick off on Sunday, November 23, 2025, four days before Thanksgiving (assuming they follow last year’s sales schedule). The offers will likely last straight through Cyber Monday, which falls on December 1, 2025 this year, or while supplies last.

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What Discounts to Expect

Full-Price Gear

• Expect to once again see 30 % off just about everything in-stock on all full-priced items sold at both underarmour.com and in their UA Brand House (retail) stores. Online shoppers had to use a promo code at checkout to activate the savings (last year’s code was UAHOLIDAY).

Outlet Section

• Saving of up to 50 % off outlet items are likely online in the Outlet section and at UA Factory House (outlet) stores.

Along with these headline deals, last year free standard shipping with no minimum purchase was offered  during the Black Friday event.

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What Likely Won’t Be Discounted

The usual exclusions apply. You probably won’t see discounts on:

• Gift cards, taxes, or shipping fees.

• Certain collections like Curry shoes, Unstoppable, HeatGear OG, and Rich Fresh Tracksuits.

The fine print also notes:

• You can’t combine this sale with other promotions (though military, first-responder, teacher, and similar discounts might be overridden by cashiers in store, even though policy says they’re not stackable).

• No adjustments on prior purchases.

• If you return any part of your purchase, your refund is pro rated based on the sale discount.

• Under Armour employees aren’t eligible.

• Terms could vary by store, and Under Armour reserves the right to modify or cancel the offer.

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Example Deals from 2024

Here are of the featured offers from last year’s Black Friday sale. This should give you a general idea of what’s to come:

• Men’s UA Tech 2.0 T-Shirt – $25 to $18

• UA Tech Shorts – $20 to $15

• Women’s Infinity High Sports Bra – $60 to $21

• Men’s Sportstyle Tricot Joggers – $59 to $22

• Men’s Tech Golf Polo – $39 to $25

• Men’s HeatGear Legging – $35 to $28

• Women’s Crossback Sports Bra – $35 to $30

• UA Undeniable Duffle Bag – $50 to $39

• Men’s Rival Fleece Hoodie – $55 to $44

• Women’s Motion Leggings – $60 to $45

• Charged Assert 10 Running Shoes – $70 to $64

• Men’s Playoff 3.0 Jacquard Polo (Golf) – $70 to $52.97

• UA Drive Storm SweaterFleece Quarter-Zip (Golf) – $80 to $56

• Women’s Storm Daytona Full-Zip (Golf) – $100 to $74.97

• Men’s Storm Daytona Vest (Golf) – $90 to $84.97

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Last Year’s Black Friday Ad

Remember, besides Under Armour, we’re tracking Black Friday 2025 ads on a number of similar sporting gear brands. That includes Nike, Reebok, Puma, ASICS, Hoka, and Lululemon. Stores like Walmart, Target, Dick’s Sporting Goods, Big 5 and Costco should also have some deals on Under Armour gear this upcoming Thanksgiving weekend.

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Black Friday Ad History

Are you wondering how Under Armour’s Black Friday event have evolved over the year? Then follow the links below to view the last few years of their ad scan history.

• 2024: Page 1, 2 and 3.
• 2023: Page 1, 2 and 3.
• 2022: Page 1.
• 2021: Page 1 and 2.
• 2020: Page 1.
• 2019: Page 1.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1, 2 and 3.

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Questions & Comments

What new gear are you planning on picking up this holiday weekend at Under Armour? Some workout sweats? A new hoodie? Or how about a new pair of running shoes? Let us know in the comments section below.