Updated on Wednesday, November 12, 2025: Under Armour’s Black Friday event is now officially live! Here’s a look at the confirmed details for 2025, including sale dates, how much you can save, what to buy, and which items are excluded.
Black Friday 2025 Sale Dates & Duration
Under Armour’s Black Friday sale is now live as of Sunday, November 23, 2025, four days before Thanksgiving. The sale will run through Sunday, November 30, 2025, or while supplies last.
What Discounts to Expect
Full-Price Gear
You can save 30–40% off almost everything sitewide with the promo code CHEATCODE at checkout. The discount applies to full-priced items both online at underarmour.com and in UA Brand House stores.
Outlet Section
You’ll save up to 50% off outlet items online and in UA Factory House (outlet) stores.
Shipping
Along with the headline deals, Under Armour has historically offered free standard shipping during the Black Friday period with no minimum purchase.
What Won’t Be Discounted
The usual exclusions still apply. You probably won’t see discounts on:
- Gift cards, taxes, or shipping fees
- Certain collections such as Curry shoes, Unstoppable, HeatGear OG, and Rich Fresh Tracksuits
- The sale cannot be combined with other promotions, including ID.me discounts
Other terms to note:
- No adjustments on prior purchases
- Refunds on returns are prorated based on the sale discount
- Under Armour employees aren’t eligible
- Terms could vary by store; Under Armour reserves the right to modify or cancel the offer
Under Armour’s Black Friday 2025 Ad
Remember, besides Under Armour, we’re tracking Black Friday 2025 ads on a number of similar sporting gear brands. That includes Nike, Reebok, Puma, ASICS, Hoka, and Lululemon. Stores like Walmart, Target, Dick’s Sporting Goods, Big 5 and Costco should also have some deals on Under Armour gear this upcoming Thanksgiving weekend.
Black Friday Ad History
Are you wondering how Under Armour’s Black Friday event have evolved over the year? Then follow the links below to view the last few years of their ad scan history.
- 2024: Page 1, 2 and 3.
- 2023: Page 1, 2 and 3.
- 2022: Page 1.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2 and 3.
Questions & Comments
What new gear are you planning on picking up this holiday weekend at Under Armour? Some workout sweats? A new hoodie? Or how about a new pair of running shoes? Let us know in the comments section below.
I get my UA items at cost from my local sporting goods store, but they aren’t carrying the new Active 2 UA edition watch. Hoping for a sale on that.
I wonder if their HOVR Phantom/SE’s will be on sale this year. I really want them but I’m not willing to spend $140 on them. Fingers crossed!
I like Under Armour’s running shoes lately so I’ll be on the lookout for a new pair of those. Possibly a new hoodie depending on what’s on sale.