If you’re thinking about shopping Kylie Cosmetics Black Friday sale this year, here’s a detailed look at what you can expect; from the dates to the discounts, and even what kinds of products were on sale last year, here’s everything you need to know before the deals go live.

---

Likely Black Friday 2025 Sale Dates

The Kylie Cosmetics Black Friday Sale is expected to start on Tuesday, November 25, 2025, which is two days before Thanksgiving. This follows the same pattern as last year, when the brand launched the sale a little early to get ahead of the rush.

The sale is likely to run through Saturday, November 29, 2025, before it transitions immediately into a Cyber Monday event that should last a few more days. The Cyber Monday event often brings updated deals, so if you don’t grab something during the initial Black Friday window, you’ll probably still have a chance afterward.

Also important to note: these sales are typically available only on kyliecosmetics.com, so you won’t find the same offers at retailers like Ulta or anywhere else that stocks Kylie products.

---

Discount Levels to Expect

Just like in recent years, the main offer expected for Black Friday 2025 is 40% off sitewide. That includes most of the brand’s makeup products — lip kits, concealers, blushes, eyeshadow palettes, and more. On top of that, last year the brand included a free gift with any order over $70, which is expected to return this year.

There was also free shipping on orders over $40, and that minimum is expected to stay the same for 2025.

If you’re a member of the Kylie Cosmetics Rewards Program, there was one more perk last year: 50x bonus points if you placed your order on Black Friday or Saturday. So while the sale starts earlier in the week, it might be smart to wait until the actual Black Friday (November 28) or even Saturday (November 29) to make your purchase if you’re trying to stack up points.

---

Cyber Monday Might Offer Even Better Deals

While the Black Friday sale is solid, it might actually be worth waiting until Cyber Monday if you’re not worried about certain items selling out. Based on last year, Cyber Monday included the same 40% off sitewide deal but added 50% off select Kylie Skin and Kylie Baby products.

Also, the free gift improved during Cyber Monday. Instead of a the free puffer bag, shoppers who spent $70 or more received a full-sized Kylie Skin product at no extra cost.

So, if you’re shopping for skin or baby products specifically, Cyber Monday may end up being the better day to shop. But keep in mind: Cyber Monday deals may only last a couple of days after the event itself, and the better freebies may run out fast.

---

What Was on Sale Last Year

To get a sense of what might be marked down this year, it helps to look at what was included in last year’s sale. Most of the core Kylie Cosmetics products were part of the 40% off deal. This included:

• Matte Lip Kits

• Gloss Drips and High Glosses

• Pressed Blush Powders

• Kybrow Kits

• Kylighter Highlighters

• Eyeshadow Palettes, including some limited-edition collections

• Setting Powders and Setting Sprays

• Kylie Concealers

• Lip Liners and Lip Crayons

For Kylie Skin, the Cyber Monday deals featured half-off select products such as:

• Foaming Face Wash

• Hydrating Face Mask

• Vitamin C Serum

• Coconut Body Scrub

• Eye Cream

The Kylie Baby line also had solid markdowns, with items like:

• Gentle Shampoo and Conditioner

• Bubble Bath

• Nourishing Lip & Cheek Stick

• Travel Sets

All of those were included in the 50% off offer on Cyber Monday, so if these are what you’re looking for, it might be worth skipping the early sale and heading straight for the Cyber Monday deals.

---

Last Year’s Black Friday Ad

---

Kylie’s Black Friday Ad Archive

Are you interested in seeing an archive of Kylie’s previous Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

• 2024: Page 1 and 2.
• 2023: Page 1.
• 2022: Page 1.
• 2021: Page 1.
• 2020: Page 1 and 2.
• 2019: Page 1, 2, 3, 4, 5 and 6.
• 2018: Page 1.
• 2017: Page 1.

---

Questions & Comments

What are your favorite cosmetics this season coming from Kylie Jenner? Let us know in the comments below.