If you are planning to shop Zales Black Friday 2025 sale this holiday season, it helps to know the timing, discount levels, exclusions, and types of jewelry that usually go on sale. Below, we’ll break down what you can expect based on last year’s deals and what trends typically hold true for Zales during the annual event.

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Black Friday 2025 Sale Dates

Zales’ Black Friday 2025 sale is expected to start on Monday, November 17, 2025, both in-stores and at zales.com. That’s ten days before Thanksgiving, giving you plenty of time to browse the deals before the holiday rush begins.

Most offers will likely run through Cyber Monday, which falls on December 1, 2025. However, some limited-time offers will likely end earlier, probably on Saturday, November 29, 2025, or when items sell out. If you plan on shopping specific items, it may be wise to buy earlier in the sale window instead of waiting until the last minute.

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How Big the Discounts Will Be

Zales usually promotes two tiers of savings:

• Storewide discounts of up to 40% off. Not every item qualifies for the full 40% off, but this discount tends to apply broadly across categories like fashion jewelry, bridal, and watches.

• Black Friday specials of up to 50%  off (or more) on select items. These are the bigger markdowns and typically apply to featured engagement rings, diamond earrings, and tennis bracelets.

It’s important to pay attention to the fine print. While Zales advertises “up to 40% off storewide,” the actual discount often varies depending on the product line. Many high-end or specialty collections are excluded.

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Last Year’s Featured Black Friday Deals

To get a better idea of what might show up in 2025, it’s worth looking back at some of the featured deals from last year. These examples highlight the variety and discount levels you can expect:

• 2-1/3 CT. T.W. Certified Lab-Created Diamond Split Shank Engagement Ring in 14K White Gold: $1,999.98 (regular $4,779, that’s 58% off)

• 10 CT. T.W. Certified Lab-Created Diamond Miracle Tennis Bracelet in 10K White Gold: $2,999.98 (regular $7,999, that’s 62% off)

• 1 CT. T.W. Princess-Cut Certified Lab-Created Diamond Solitaire Stud Earrings in 14K Gold (F/SI2): $799.98 (regular $1,559, that’s 49% off)

• 1/2 CT. T.W. Certified Princess-Cut Lab-Created Diamond Solitaire Stud Earrings in 14K White Gold: $299.98 (regular $619, that’s 52% off)

• Button Freshwater Cultured Pearl and White Lab-Created Sapphire Snowman Pendant: $49.98 (regular $129, that’s 61% off)

• 1/10 CT. T.W. Diamond Art Deco Vintage-Style Hoop Earrings in Sterling Silver with 18K Gold: $99.98 (regular $339, that’s 71% off)

• 5 CT. T.W. Certified Lab-Created Diamond Tennis Necklace in 10K Gold (I/SI2) – 17 inches: $1,999.98 (regular $3,999, that’s 50% off)

• 1-1/2 CT. T.W. Certified Lab-Created Diamond Cushion Frame Split Shank Engagement Ring: $1,499.98 (regular $2,999.99, that’s 50% off)

• 1 CT. T.W. Pear-Shaped Certified Lab-Created Diamond Solitaire Open Frame Pendant and Stud Earrings: $799.98 (regular $1,339, that’s 40% off)

• 1/5 CT. T.W. Diamond Swirl Split Bangle in Sterling Silver: $129.98 (regular $339, that’s 62% off)

These deals show a mix of high-end diamond pieces with savings of thousands of dollars, as well as smaller items under $100 with steep percentage discounts.

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Comparing with Other Sales

One thing to keep in mind is that some of Zales’ Black Friday prices may not be dramatically different from what you’ll find during other big events, like Labor Day or Valentine’s Day sales. For certain items, the savings are bigger during Black Friday, but for others, the discounts are fairly similar.

If you’re shopping for a specific type of ring or necklace, it’s worth checking other jewelry stores too. Costco, for example, has competitive pricing on diamond jewelry. Comparing across retailers can help make sure you’re actually getting the best deal.

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Shipping & Return Policy

For online orders, Zales usually offers free shipping within the United States with no minimum purchase. The sale is also backed by Zales’ standard 60-day risk-free return policy. During the holidays, Zales sometimes extends this return window into January, giving you some extra flexibility.

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Exclusions to Expect

Not everything at Zales qualifies for the Black Friday discounts. Based on last year’s fine print, these are the main exclusions that will likely return:

• Designer collections like Alessi Domenico, Shahla, and SOKO

• Lab-created diamond solitaire rings in the “From This Moment” line

• Timepieces outside the featured watch brands

• Clearance and pre-owned jewelry or watches

• Customized jewelry and loose stones

• Protection plans, repairs, and prior purchases

It’s also common for new arrivals or exclusive collections to be excluded.

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Last Year’s Black Friday Ad

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Black Friday Ad History

We’ve built quite an archive of Zales’ previous Black Friday ads over the years. Follow the links below to view the ad history.

• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
• 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
• 2021: Page 1, 2 and 3.
• 2020: Page 1 and 2.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2 and 3.
• 2017: Page 1 and 2.

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Questions & Comments

What new jewelry are you planning on buying this upcoming holiday weekend at Zales? Getting something for yourself or are you shopping for the perfect Christmas gift? Maybe an engagement ring for one lucky girl? Let us know in the comments below.