ULTA Beauty Black Friday 2025 Sale - The Event is Live!

Updated on Sunday, November 23, 2025: Ulta Beauty’s Black Friday 2025 sale is officially live! You can now find deals online at ulta.com and in stores, running through Saturday, November 29, 2025, or while supplies last. Stores are closed on Thanksgiving Day, as in previous years, but opened this morning at 9:00 am local time.

The sale features up to 50% off across popular categories, including makeup, skincare, hair tools, and fragrance, along with doorbuster pricing on select items and gift sets. A second round of deals will launch Tuesday, November 25, online at 12:01 am CT and in stores at 10:00 am local time.

Current Black Friday 2025 Deals

Makeup & Nails

30% off MAC foundation & lip
40% off Ulta Beauty Collection (excludes Peanuts Collection)
40% off Morphe (select products)
30% off NYX Professional Makeup (select holiday sets)
30% off Anastasia Beverly Hills (select products)
35% off MILK MAKEUP (select products)
30% off ColourPop eyeshadows & liners
Beauty Boxes by JoyBright now $19.99

Hair Care & Tools

Up to $150 off Dyson (select hair tools)
$15 shampoo & conditioner (95+ products to choose from)
Up to 40% off Shark Beauty (select hair tools)
30% off L’ange (select hair tools)
30% off Curlsmith (excludes kits & dryers)
50% off It’s A 10 (select products)
30% off Verb (entire brand)
30% off Nemat (excludes kits)
30% off Olaplex (excludes jumbo)

Skincare & Wellness

Up to 50% off moisturizers (20+ brands)
20% off Tree Hut (entire brand)
40% off toners (select products)
30% off Grande Cosmetics (entire brand)
30% off Medicube (select products)

Fragrance

50% off fragrance samplers (select products)
40% off Marc Jacobs (select fragrances)
Free plush robe or luxury throw with select $75 fragrance purchase*
Online only: free 9-piece gift with select $65 purchase

Gifting & Value Sets

5 for $5 Sweet & Shimmer (70+ mix & match products)
Now $14 mascara (75+ options)
Now $12 lip products (250+ options)

What’s Coming on Tuesday, November 25, 2025

Additional online deals start 12:01 am CT; in-store at 10:00 am local time.

Cyber Monday

Online-only Cyber Monday deals begin Sunday, November 30 at noon CT and runs through Tuesday, December 2, 2025 at 2:00 am CT, featuring beauty tools, web exclusives, and more.

Ulta Beauty’s Black Friday 2025 Ad

ULTA Beauty’s Black Friday Ad Archive

Are you interested in seeing some of ULTA’s older Black Friday ads? Then fllow the links below to view the last few years of their ad history.

- 2025: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1, 2, 3 and 4, 5, 6, 7, 8, 9 and 10.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 and 13.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2014: Page 1, 2, 3, 4 and 5.