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American Girl Black Friday 2021 Sale – What to Expect

Updated on Wednesday October 20, 2021: There is still a little bit of time left to go until American Girl’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

American Girl is known for running a number of pre-Thanksgiving day deals before their main Black Friday sale. Although you shouldn’t dismiss these deals — Last year’s main event excluded 18-inch dolls from the offer while there was a deal on them in the days leading up to sale. You can imagine a number of moms and dads were disappointed, so if you see a good deal before Black Friday from American Girl then don’t miss it.

  • Estimated Pre-Black Friday sale dates: Sometime around November 18-19, 2021. Then a few 1-day-only Flash sales are possible after that.
  • Estimated main Black Friday sale, start date: Friday November 26, 2021 (that’s on Black Friday itself).
  • Estimated main Black Friday sale, end date: 11:59PM CT on Sunday November 28, 2021.

Then be on the lookout for your second chance to save at American Girl’s Cyber Monday sale on November 29, 2021. Some years the sale is different but last year American Girl just extended the exact same Black Friday deal into Cyber Monday.

In terms of store hours, American girl typically opens doors at 8:00AM on Black Friday morning. However due to the still ongoing COVID-19 coronavirus pandemic, this may again change here in 2021. Some locations will likely have adjusted Thanksgiving weekend store hours due to local laws and any current outbreak situations. From the stores that will be open you can still expect customer limits to be enforced. Check with your nearest store in the days leading up Thanksgiving weekend to see what your local American Girl retail store is planning on doing this year.

Current Offers

We’re including a full list of American Girl’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 27, 2020: After several pre-Black Friday and Thanakgivng day specials at American Girl, they’ve officially kicked off their 3-day Black Friday sale this morning!

From now Sunday, shop americangirl.com to get up to $60 off your total purchase with promo code BLACKFRIDAY. The more you spend the more you save — You’ll find the discount tiers posted below. This is a great opportunity to pick up a new doll, clothes or accessories on sale for Christmas!

Keep in mind that all 18-inch dolls and select items are excluded from the offer. See their site for official offer terms and conditions. Sale ends Sunday November 29, 2020. Happy bargain hunting!

Before you go, don’t forget to bookmark our site or join our newsletter. That’s because we’re also tracking American Girl’s Cyber Monday, Memorial Day and Labor Day sales. You won’t want to miss it!


Are you interested in seeing some of American Girl’s older Black Friday ads? Then follow the links below to see what they offered during these last few years.

  • 2020: Page 1.
  • 2019: Page 1 and 2.
  • 2018: Page 1.
  • 2017: Page 1, 2, 3, 4 and 5.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1.


Which doll are you planning on buying for your daughter or granddaughter? Addy, Caroline, Samantha, Kaya? Singers Tenney and Logan? Or maybe the girl of the year for 2021, Kira Bailey? Let us know in the comments section below.