Build-A-Bear Black Friday 2021 Sale – What to Expect

Updated on Sunday October 17, 2021: We still have some time left to go until Build-A-Bear’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Historically, Build-A-Bear Workshop usually begins their Black Friday sale online on Thanksgiving day and in-stores on Black Friday. However last year they started their sale a few days before the long weekend, likely due to the COVID-19 pandemic. We are expecting them to do the same again this year.

  • Estimated BF sale, start date: Tuesday November 23, 2021 (that’s 2 days before Thanksgiving).
  • Estimated BF sale, end date: Friday November 26, 2021 at 11:59PM ET or when stores close, while in-stock supplies last.

If you’ll be shopping in-stores over the 4-day weekend day then be sure to call ahead for opening times in your neighborhood (last year most Build-A-Bear Workshop stores were closed on Thanksgiving day itself). We’ll be posting more updates, including confirmed sale start and end dates for 2021, as soon as we learn more. Visit us again soon for the latest details or join our newsletter and we’ll keep you notified.

Last Year’s Black Friday Ad

Updated on Tuesday November 24, 2020: Build-A-Bear Workshop is kicking off their Black Friday deals early this year!

Starting today, visit shop to pick up select Furry Friends for just $8/each. You can also visit any Build-A-Bear Workshop store for buy-one get-one for $10 on Make-Your-Own furry friends. Offer excludes Disney Frozen, and all outfits and accessories are sold separately.

Everything is while supplies last and keep in mind that there are usually limits in place on how many bears you can buy at the doorbuster price. See their site or store for full offer details. Terms, conditions and exclusions may apply. Happy bargain hunting!


Are you interested in seeing some of Build-A-Bear Workshop’s older Black Friday ads? Then follow the links below to view a full history dating back to 2014.

  • 2020: Page 1.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1 and 2.
  • 2017: Page 1, 2 and 3.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1


What are you planning on getting at Build-A-Bear this Thanksgiving weekend? Let us know in the comments section.

3 thoughts on “Build-A-Bear Black Friday 2021 Sale – What to Expect”

  1. That seems a little hypocritical that a company so family-centered makes their employees work on actual Thanksgiving night while they should be home with their own families. Instead they’ll be making screaming children stuffed bears and having to listen to middle aged mothers gripe about the deals not being good enough. I feel sorry

    1. Hi Ginny — I agree with you 100%. Thanksgiving is the one holiday that regardless of religion or personal beliefs, is celebrated by all Americans. Everyone should have the day off from work.

  2. I bought my first born son a teddy bear right before he was born. He still loves it even though he’s now 7. Now when my second son is on his way, we will build a bear for him too! We still have two months to do it so I’m hoping for a good deal on the customized bear.

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