Lego Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until Lego’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Unlike most other stores that start their Black Friday sales on Thanksgiving day itself, Lego typically makes you wait until Friday morning to shop their sale (even with the COVID-19 coronavirus pandemic that hit last year, their regular Black Friday sale scheduling didn’t change). The main deals often last all weekend long (through Cyber Monday) so you can expect having plenty of time to take advantage of the offers.

  • Expected Black Friday start date: Friday November 26, 2021 both in-stores and online. Note: all Lego stores located within these malls and outlet centers were closed last year on Thanksgiving day itself. Some locations may again be closed again this year.
  • Expected Black Friday end date: Monday, November 29, 2021 or while supplies last.

Just remember, Lego’s Black Friday deals are always on select sets and almost never on the popular exclusives (it’s not a storewide sale). So if you have your heart set on something in particular, like our favorite at the moment, the Pirates of Barracuda Bay ship, then don’t expect it to be on sale. At most you’ll be able to qualify for Lego’s free gift with minimum purchase.

Current Offers

We’re including a full list of Lego’s current offers and coupons below. It’s always a good idea to double check what deals are live today before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 27, 2020: Black Friday is officially upon us and so are the deals from the official Lego Shop. Here’s what you can pick up this year at or at your local LEGO Store:

  • Save up to 20% off an entire page of of sale lego sets.
  • Get a free Charles Dickens Tribute set with online purchase of $150 or more, while supplies last.
  • Get a free Lego Christmas Tree set with in-store purchases over $40, while supplies last.

Offers valid through 11:59pm EST on Monday December 30, 2019 or while supplies last. See official details and terms posted below as some exclusions will apply. Happy bargain hunting!


Are you interested in seeing some of Lego’s older Black Friday ads? Then follow the links below to see the ad scans.

  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1.


Which Lego sets are you planning on getting this Thanksgiving weekend? Let us know in the comments below.

2 thoughts on “Lego Black Friday 2021 Sale – What to Expect”

  1. Lego is my go-to gift for any kid! My two boys (4 and 7) are never tired of getting lego sets on any occasion. We also have my husband’s LEGO from his childhood. Our collection grows with generations, lol. We are also planning on getting the train set for our boys this Christmas as my husband still hides his one from our kids who like to “change” his masterpieces! 😉 Hoping it’s on sale on Black Friday.

  2. My 8-year-old loves Lego City have have been begging for a train set. I’ll be hunting for a deal on that over Thanksgiving weekend. Anyone know where else to find good deals on Legos?

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