What to expect at Lego’s Black Friday 2023 Sale

We’re already looking forward to Lego’s Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Unlike most other stores that start their Black Friday sales on Thanksgiving day itself or even earlier, Lego always makes you wait until Friday morning to shop their deals. However, most of the featured specials last all weekend long and into Cyber Monday so you should have plenty of time to take advantage of the offers. If the trend continues here in 2023 then these are the sale dates that you can expect to see:

  • Expected Black Friday sale start date: Friday November 24, 2023 both in-stores and online.
  • Expected Black Friday sale end date: Monday, November 27, 2023 or while supplies last.

Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to confirm them.

Current Offers

We’re including a complete list of Lego’s current offers and coupons below. Don’t shop their store or site without first taking a look at the deals available today. Good luck!

Last Year’s Black Friday Ad

Updated on Tuesday November 22, 2022: Lego just officially announced the Black Friday deals that you’ll be able to pick up directly at lego.com and at your local LEGO retail store this year!

Starting this Friday (Nov. 25th) there will be an entire page of Lego sets on sale, likely at 20% off or more. If you end up spending $170+ then you’ll get the “Winter Elves Scene” set (40564) free with your purchase or if you end up spending $250+ then you’ll get the “Tribute to LEGO House” set (40563) free with your purchase. If shopping in-stores, spend $40+ and you’ll have the option to get the “Santa Claus” set (30580) free with your purchase.

If you decide to wait until Cyber Monday (Nov. 28th) to shop, then you can pick up a free draw-string brick bag with purchases over $200+. On Cyber Monday Lego will give you a chance to win 1,000,000 VIP points!

More details and official terms can be found in the ad below. Some exclusions may apply. Happy bargain hunting!

Just remember, Lego’s Black Friday deals are always on select sets and almost never on the popular exclusives (it’s not a site or storewide sale). So if you have your heart set on something in particular, like our favorite at the moment, the Pirates of Barracuda Bay ship, then don’t expect it to be on sale. At most you’ll be able to qualify for Lego’s free gift with minimum purchase.

Ad History

Are you interested in seeing some of Lego’s older Black Friday ads? Then follow the links below to see their previous ad scans.

  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1.


Which Lego sets are you planning on getting this Thanksgiving weekend? Let us know in the comments section.

3 thoughts on “What to expect at Lego’s Black Friday 2023 Sale”

  1. Lego is my go-to gift for any kid! My two boys (4 and 7) are never tired of getting lego sets on any occasion. We also have my husband’s LEGO from his childhood. Our collection grows with generations, lol. We are also planning on getting the train set for our boys this Christmas as my husband still hides his one from our kids who like to “change” his masterpieces! 😉 Hoping it’s on sale on Black Friday.

  2. My 8-year-old loves Lego City have have been begging for a train set. I’ll be hunting for a deal on that over Thanksgiving weekend. Anyone know where else to find good deals on Legos?

Leave a Reply