Lego Black Friday 2020 Sale – What to Expect

Updated on Thursday October 1, 2020: It’s still too early for us to know what’s coming at Lego’s Black Friday sale this year but you can scroll down the page to see the details from last year to get an idea of what’s likely to come (we’re expecting to see similar deals + a free gift with purchase).

We’ll be posting a copy of their ad and all the important details for 2020 once we know more. Be sure to check back again soon for the latest updates or simply join our newsletter and we’ll let you know the moment news is announced.

Expected 2020 Start & End Dates

Unlike most other stores that start their Black Friday sales on Thanksgiving day itself, Lego typically makes you wait until Friday morning to shop their sale (the ongoing COVID-19 coronavirus pandemic is not expected to change that). However the main deals have always lasted all weekend long until Cyber Monday so there’s still plenty of time to take advantage of them. You’ll also find that each day over the long weekend will also bring a new set of daily deals — Last year it 30% off select sets.

  • Expected start date: Friday November 27, 2020 both in-stores and online.
  • Expected end date: Monday, November 30, 2020 or while supplies last.

Just remember, Lego’s Black Friday deals are always on select sets and almost never on the popular exclusives (it’s not a storewide sale). So if you have your heart set on something in particular, like our favorite at the moment, the Pirates of Barracuda Bay ship, then don’t expect it to be on sale. At most you’ll be able to qualify for Lego’s free gift with minimum purchase. Last year the free gift was a Lego Christmas Tree set when you spent $120 or more in a single purchase during the promotional period, while supplies lasted.

Last Year’s Black Friday Ad

Last updated on Friday November 29, 2019: Black Friday is officially upon us and so are the deals from the official Lego Shop. Here’s what you can pick up this year at or at your local LEGO Store:

  • From now through Cyber Monday (12/2/19), specially selected items will be offered as “Daily Deals.” Each Daily Deal item will be available at a 30% discount only on the day specified for that item.
  • Get a free Lego Christmas Tree set (item 40338) with purchases over $120. Offer valid through 11:59pm EST on December 2, 2019 or while supplies last.
  • Get a FREE Mini Batmobile set (item 40433) with purchase of the 1989 Batmobile set (item 76139). Offer valid through 11:59pm EST on December 5, 2019 or while supplies last.

See official offer details and terms posted below. Happy bargain hunting!

Current Offers

We’re including a full list of LEGO’s current offers and coupons below. It’s always wise to double check what other promotions are now live before heading out to shop. Good luck!


Are you interested in seeing some of Lego’s older Black Friday ads? Then follow the links below to see the ad scans.

  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1.


Which Lego sets are you planning on getting this Thanksgiving weekend? Let us know in the comments below.

2 thoughts on “Lego Black Friday 2020 Sale – What to Expect”

  1. Lego is my go-to gift for any kid! My two boys (4 and 7) are never tired of getting lego sets on any occasion. We also have my husband’s LEGO from his childhood. Our collection grows with generations, lol. We are also planning on getting the train set for our boys this Christmas as my husband still hides his one from our kids who like to “change” his masterpieces! 😉 Hoping it’s on sale on Black Friday.

  2. My 8-year-old loves Lego City have have been begging for a train set. I’ll be hunting for a deal on that over Thanksgiving weekend. Anyone know where else to find good deals on Legos?

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