Lego’s Black Friday 2024 Sale – What to Expect

We have a long way to go until Lego’s Black Friday 2024 sale arrives, however you can scroll down the page to see their 2023 ad and offer details to get a general idea of what they typically offer during the annual event. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!

Updated on Tuesday November 21, 2023: Lego just officially announced the Black Friday deals that you’ll be able to pick up directly at and at your local LEGO retail store this year!

Starting this Friday (Nov. 25th) there will be an entire page of Lego sets on sale at 20% off or more. Plus, if you end up spending $170+ then you’ll get the Winter Market Stall (40602) free with your purchase or if you end up spending $250+ then you’ll get the Majisto’s Magical Workshop (40601) free with your purchase. On top of that, LEGO Insiders can get a free LEGO Marvel Taxi with the purchase of the LEGO Marvel Avengers Tower.

More details and official terms can be found in the ad below. Some exclusions may apply. Happy bargain hunting!

Just remember, Lego’s Black Friday deals are always on select sets and almost never on the popular exclusives (it’s not a site or storewide sale). So if you have your heart set on something in particular, like our favorite at the moment, the Pirates of Barracuda Bay ship, then don’t expect it to be on sale. At most you’ll be able to qualify for Lego’s free gift with minimum purchase.

Black Friday 2023 Start & End Dates

Unlike most other stores that start their Black Friday sales on Thanksgiving day itself or even earlier, Lego always makes you wait until Friday morning to shop their deals. However, most of the featured specials last all weekend long and into Cyber Monday so you should have plenty of time to take advantage of the offers.

  • Confirmed Black Friday sale start date: Friday November 24, 2023 both in-stores and online.
  • Confirmed Black Friday sale end date: Monday November 27, 2023 or while supplies last.

Ad History

Are you interested in seeing some of Lego’s older Black Friday ads? Then follow the links below to see their previous ad scans.

  • 2023: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1.
The Lego logo shines bright above their factory store in the Dubai Mall in downtown Dubai, UAE. Photo by Witold Sadowski.


Which Lego sets are you planning on getting this Thanksgiving weekend? Let us know in the comments section.

3 thoughts on “Lego’s Black Friday 2024 Sale – What to Expect”

  1. Lego is my go-to gift for any kid! My two boys (4 and 7) are never tired of getting lego sets on any occasion. We also have my husband’s LEGO from his childhood. Our collection grows with generations, lol. We are also planning on getting the train set for our boys this Christmas as my husband still hides his one from our kids who like to “change” his masterpieces! 😉 Hoping it’s on sale on Black Friday.

  2. My 8-year-old loves Lego City have have been begging for a train set. I’ll be hunting for a deal on that over Thanksgiving weekend. Anyone know where else to find good deals on Legos?

Leave a Reply