Lego Black Friday 2021 Sale – What to Expect

Updated on Sunday October 17, 2021: There’s still some time left to go until Lego’s Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Unlike most other stores that start their Black Friday sales on Thanksgiving day itself, Lego typically makes you wait until Friday morning to shop their sale (even with the COVID-19 coronavirus pandemic that hit last year, their regular Black Friday sale scheduling didn’t change at all). The main deals often last all weekend long through Cyber Monday so you can expect to have plenty of time to take advantage of the offers.

  • Estimated Black Friday sale start date: Friday November 26, 2021 both in-stores and online. Note: all Lego stores located within these malls and outlet centers were closed last year on Thanksgiving day itself. Some locations may again be closed again this year.
  • Estimated Black Friday sale end date: Monday, November 29, 2021 or while supplies last.

Just remember, Lego’s Black Friday deals are always on select sets and almost never on the popular exclusives (it’s not a site or storewide sale). So if you have your heart set on something in particular, like our favorite at the moment, the Pirates of Barracuda Bay ship, then don’t expect it to be on sale. At most you’ll be able to qualify for Lego’s free gift with minimum purchase.

Keep in mind, these estimated sale dates are still preliminary estimates based off of last year’s sales schedule. Lego’s confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company. Bookmark this page and check back periodically for the latest updates or signup to our newsletter and we’ll let you know once their ad is released.

Current Offers

We’re including a complete list of Lego’s current offers and coupons below. Don’t shop their store or site without first taking a look at the deals available today. Good luck!

Last Year’s Black Friday Ad

Updated on Friday November 27, 2020: Black Friday is officially upon us and so are the deals from the official Lego Shop. Here’s what you can pick up this year at or at your local LEGO Store:

  • Save up to 20% off an entire page of of sale lego sets.
  • Get a free Charles Dickens Tribute set with online purchase of $150 or more, while supplies last.
  • Get a free Lego Christmas Tree set with in-store purchases over $40, while supplies last.

Offers valid through 11:59pm EST on Monday December 30, 2019 or while supplies last. See official details and terms posted below as some exclusions will apply. Happy bargain hunting!


Are you interested in seeing some of Lego’s older Black Friday ads? Then follow the links below to see their previous ad scans.

  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1.


Which Lego sets are you planning on getting this Thanksgiving weekend? Let us know in the comments section.

2 thoughts on “Lego Black Friday 2021 Sale – What to Expect”

  1. Lego is my go-to gift for any kid! My two boys (4 and 7) are never tired of getting lego sets on any occasion. We also have my husband’s LEGO from his childhood. Our collection grows with generations, lol. We are also planning on getting the train set for our boys this Christmas as my husband still hides his one from our kids who like to “change” his masterpieces! 😉 Hoping it’s on sale on Black Friday.

  2. My 8-year-old loves Lego City have have been begging for a train set. I’ll be hunting for a deal on that over Thanksgiving weekend. Anyone know where else to find good deals on Legos?

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