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Lego Black Friday 2021 Sale – The Flyer is Posted!

Updated on Tuesday November 23, 2021: Lego just officially announded the Black Friday deals that you’ll be able to pick up directly at lego.com and at your local LEGO retail store this year!

Starting this Friday (Nov. 26th) there will be an entire page of Lego sets on sale for 20% off. If you end up spending $170 or more online then you’ll get the “Santa’s Front Yard” set free with your purchase. If shopping in-stores, spend $40 or more and you’ll get the “Holiday Tree gift” free with your purchase.

If you decide to wait until Cyber Monday (Nov. 29th) to shop, then you can pick up a free Fleece Blanket with purchases over $200. For Cyber Monday Lego will also let you redeem 455 VIP points (normally 650) for a $5 off discount voucher.

More details can be found in the ad below. Some exclusions may apply. Visit Lego’s site or store for official offer terms and conditions once the sale is live. Happy bargain hunting!

Black Friday 2021 Start & End Dates

Unlike most other stores that start their Black Friday sales on Thanksgiving day itself, Lego makes you wait until Friday morning to shop their sale. However, the main deals last all weekend long through Cyber Monday so you’ll have plenty of time to take advantage of the offers.

  • Confirmed Black Friday sale start date: Friday November 26, 2021 both in-stores and online.
  • Confirmed Black Friday sale end date: Monday, November 29, 2021 or while supplies last.

Just remember, Lego’s Black Friday deals are always on select sets and almost never on the popular exclusives (it’s not a site or storewide sale). So if you have your heart set on something in particular, like our favorite at the moment, the Pirates of Barracuda Bay ship, then don’t expect it to be on sale. At most you’ll be able to qualify for Lego’s free gift with minimum purchase.

Current Offers

We’re including a complete list of Lego’s current offers and coupons below. Don’t shop their store or site without first taking a look at the deals available today. Good luck!


Are you interested in seeing some of Lego’s older Black Friday ads? Then follow the links below to see their previous ad scans.

  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3 and 4.
  • 2018: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2017: Page 1, 2, 3 and 4.
  • 2016: Page 1 and 2.
  • 2015: Page 1.
  • 2014: Page 1.


Which Lego sets are you planning on getting this Thanksgiving weekend? Let us know in the comments section.