What’s Expected at REI’s Black Friday 2024 Sale

Black Friday sale at REI? It’s not happening!

If you’re headed to REI this Black Friday, then you shouldn’t. REI shocked the retail world back in 2015 when it announced that all 143 stores nationwide will be CLOSED not only on Thanksgiving day but also on Black Friday itself, giving all 13,000+ employees both days off. Since then, the stores have been closed every year, but not until this year has it become official that Black Friday will be a company-wide holiday for all employees going forward.

They call their campaign “#optoutside” and encourage their employees and customers to take the day to not only hike, bike and spend the day outdoors, but also to help join one of their many cleanup events nationwide. That means all stores will be closed on both Thanksgiving day and the day after that on Black Friday. They will then reopen on Saturday morning as usual at their regular business hours.

This is not the only store to do this. Patagonia and Brooks Running have also followed suit in year’s past and have closed their doors on Black Friday. Canada Goose also doesn’t ever run a Black Friday sale. You can read up more about REI’s OptOutside events happening this Thanksgiving weekend at rei.com/opt-outside.

Where to find Black Friday 2024 Deals on Outdoor Gear?

Here’s some of the other stores like REI where can you pick up deals on outdoor gear this Thanksgiving weekend:

We’re outside the huge two-story REI store in Oxnard, CA. Photo by Witold Sadowski.
A customer is heading towards the checkout line at this REI store in Santa Barbara, CA. Photo by Witold Sadowski.


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3 thoughts on “What’s Expected at REI’s Black Friday 2024 Sale”

  1. I guess I understand REI’s position of closing their stores for Thanksgiving day and Black Friday… It’s nice for all workers to have the day off. But why can’t they just have an online-only Black Friday sale?

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