Updated on Tuesday November 14, 2023: Eastern Mountain Sports is not making you wait until Black Friday to shop their biggest sale of the year — Their deals begin right now!

Starting today, shop ems.com or your nearest Eastern Mountain Sports store to save up to 80% off on select sale items, while supplies last. We’ve posted some of their sale highlights below but you’re better off checking their site to see everything that’s available. Good luck and happy bargain hunting!

Black Friday 2023 Start & End Dates

Eastern Mountain Sports typically starts their Black Friday sale a week or so before Thanksgiving and runs the deals through the long weekend, ending on Sunday night. But then on Thanksgiving Day (online) and Black Friday (in-stores) they usually add a handful of extra special doorbuster specials. If we assume a similar sales schedule will return here in 2023 then these are the start and end dates that you can expect to see:

• Confirmed BF sale start date: Tuesday November 14, 2023 (that’s a little over a week before Thanksgiving).
• Estimated BF end date: Sunday, November 26, 2023 or while supplies last. One-day-only Cyber Monday deals expected the arrive the following morning.

Ad History

Need to see some of EMS’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

• 2023: Page 1, 2, 3, 4, 5 and 6.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
• 2021: Page 1 and 2.
• 2020: Page 1, 2, 3 and 4.
• 2019: Page 1, 2 and 3.
• 2018: Page 1, 2 and 3.
• 2017: Page 1.

Comments

What gear are you planning on buying this Black Friday? What other sporting goods stores are on your holiday list to visit? Let us know in the comments section.