Eastern Mountain Sports Black Friday 2021 Sale – What to Expect

We’ve still got a long ways to go until Eastern Mountain Sports’ Black Friday sale arrives again but you can scroll down the page to view last year’s details to get a general idea of the type of offers they typically run (you can expect to see similar deals return).

As always, we’ll be posting a copy of their ad, sale start/end dates and all the important details for 2021 the moment we know more. Be sure to check back again soon for the latest updates or join our newsletter to stay informed.

Black Friday 2021 Start & End Dates

Eastern Mountain Sports typically starts their Black Friday deals about two weeks before Thanksgiving and runs them through the long weekend, ending on Sunday night. But then on Thanksgiving Day (online) and Black Friday (in-stores) they usually add a handful of doorbuster specials. If we assume a similar sales schedule then these are the start and end dates that you can expect to see here in 2021:

  • Expected BF sale start date: Thursday November 11, 2021.
  • Expected BF doorbuster deals, online: Thursday November 25, 2021 (that’s on Thanksgiving day).
  • Expected BF doorbuster deals, in-stores: Friday November 26, 2021.
  • Expected Black Friday end date: Sunday, November 28, 2021 or while supplies last. One-day-only Cyber Monday deals expected the arrive the following morning.

Note: these dates are still preliminary estimates based off of last year’s sales schedule. Eastern Mountain Sports’ confirmed Black Friday and Cyber Monday sale dates/times for 2021 will be posted as soon as they are officially announced by the company.

Current Offers

We’re including a full list of EMS’s current offers and coupons below. It’s always a good idea to double check the deals that are live today before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Thursday November 12, 2020: Eastern Mountain Sports is not making you wait until Black Friday to shop their biggest sale of the year — Their deals begins right now, a full two weeks early!

Starting today, shop ems.com or your nearest Eastern Mountain Sports store to save up to 70% off on select sale items, while supplies last. We’ve posted some of their sale highlights below but you’re better off checking their site to see everything that’s available. Good luck and happy bargain hunting!


Need to see some of EMS’s older Black Friday ads from previous years? Then follow the links below.

  • 2020: Page 1, 2, 3 and 4.
  • 2019: Page 1, 2 and 3.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1.


What gear are you planning on buying this Black Friday? What other sporting goods stores are on your holiday list to visit? Let us know in the comments below.

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