Eastern Mountain Sports Black Friday 2023 Sale & Ad

We’re already looking forward to Eastern Mountain Sports’ Black Friday 2023 sale. Although we still have a long ways to go, you can already slowly start planning for the event. Check out last year’s ad and offer details posted below to get a general idea of the type of deals that they like to run. And if you join our newsletter, you’ll be the first to know once their Black Friday 2023 ad is posted.

Black Friday 2023 Start & End Dates

Eastern Mountain Sports typically starts their Black Friday sale a week or so before Thanksgiving and runs the deals through the long weekend, ending on Sunday night. But then on Thanksgiving Day (online) and Black Friday (in-stores) they usually add a handful of extra special doorbuster specials. If we assume a similar sales schedule will return here in 2023 then these are the start and end dates that you can expect to see:

  • Expected BF sale start date: On or around Wednesday November 15, 2023 (that’s a little over a week before Thanksgiving).
  • Estimated BF end date: Sunday, November 26, 2023 or while supplies last. One-day-only Cyber Monday deals expected the arrive the following morning.

Just remember that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2023 as soon as we are able to independently verify them.

Current Offers

We’re including a full list of EMS’s current offers and coupons below. It’s always a good idea to double check the deals that are live today before heading out to shop. Good luck!

Last Year’s Black Friday Ad

Updated on Wednesday November 16, 2022: Eastern Mountain Sports is not making you wait until Black Friday to shop their biggest sale of the year — Their deals begin right now!

Starting today, shop ems.com or your nearest Eastern Mountain Sports store to save up to 75% off on select sale items, while supplies last. We’ve posted some of their sale highlights below but you’re better off checking their site to see everything that’s available. Good luck and happy bargain hunting!

Ad History

Need to see some of EMS’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

  • 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
  • 2021: Page 1 and 2.
  • 2020: Page 1, 2, 3 and 4.
  • 2019: Page 1, 2 and 3.
  • 2018: Page 1, 2 and 3.
  • 2017: Page 1.


What gear are you planning on buying this Black Friday? What other sporting goods stores are on your holiday list to visit? Let us know in the comments section.

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