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Hi! My name is Witold (pronounced "vee-told") and I am the founder of BlackerFriday.com. After many years working in corporate america, I decided it was time to take a break to pursue my real passion — helping people save money. Ever since I was a little boy selling pencils in the playground to my kindergarden friends, later collecting aluminum cans from all my neighbors in elementary school to support my baseball card addiction, eventually becoming an eBay Power Seller in my older years to support my college education, I had an eye for spotting deals. I’ve taken what I have learned over the years and built Blacker Friday to bring you the best Black Friday rumors, predictions, and news website. Fortunately I'm not alone in this - We have a great team of dedicated folks helping make this site possible. If you would like to connect with me you can do so on my Linkedin page, on our site’s Facebook page, or write me an email. Thanks for checking us out and I look forward to hearing from you!

The North Face Black Friday 2025 Sale – What to Expect & When

September 16, 2025 BlackerFriday.com 1 Comment

The North Face’s Black Friday 2025 sale is just around the corner, and based on previous years, there are clear trends to watch for. The sale usually follows a set pattern on timing, discounts, and the types of products that get included. Below is a look at when the deals are likely to start, how big the markdowns could be, what items you should expect to see featured, and examples from last year that hint at what might show up again this year.

Expected Black Friday 2025 Sale Dates

The North Face’s Black Friday sale is expected to begin on Saturday, November 23, 2024, a few days before Thanksgiving, both in-stores and at thenorthface.com. The early launch usually brings modest discounts, around 30% off select jackets, shoes, and gear. The bigger markdowns arrive on Black Friday itself, November 28, 2025, when discounts are likely to reach up to 40% off. The sale is expected to run through the weekend and wrap up on Sunday, November 30, 2025.

Cyber Monday will follow immediately, with discounts likely to be even deeper. Last year, The North Face offered up to 50% off select items and 30% off full-priced gear for members of the free XPLR Pass program. The Cyber Monday sale is expected to end on Tuesday, December 2, 2025.

Typical Discount Levels

The early part of the sale usually starts at around 30% off, but it’s not site-wide. Only select items are included. Black Friday expands that list and increases the discount to about 40% off. If you are an XPLR Pass member, you can usually get 25% off full-priced gear during the Black Friday period. Cyber Monday tends to bring the steepest markdowns, with some products reaching 50% off.

Examples From Last Year

Looking back at 2024, jackets like the Explore Farther Parka dropped from $300 to $150 on Cyber Monday. Hoodies and logo T-shirts were cut down by 30-40% off, with some priced under $25. Backpacks and winter boots also saw around 40% off during Black Friday. The popular Nuptse jacket was marked down about 30%, showing that even core items can get included, though the color and size options sold out quickly.

Last Year’s Black Friday Ad

Black Friday Ad History

Are you interested in seeing some of North Face’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.

2024: Page 1 and 2.
2023: Page 1.
2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
2021: Page 1.
2020: Page 1.
2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 11.
2018: Page 1, 2, 3, 4, 5 and 6.
2017: Page 1 and 2.
2016: Page 1.
2015: Page 1.
2014: Page 1.

Mannequins highlight this weeks featured deals at North Face Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

Find what new jacket, hiking shoes, or other outdoor gear is on your Black Friday shopping list this year? Let us know in the comments below.

The White Company Black Friday 2025 Sale – What to Expect

September 15, 2025 BlackerFriday.com Leave a comment

The White Company’s annual Black Friday sale, aka “The White Event”, is just around the corner. Below is a look at when you can expect at the sale this year, how much you might save, and a copy of last year’s ad so you have a solid idea of what could return this year.

Expected Black Friday 2025 Sale Dates

We expect the 2025 White Event to start on Friday, November 21, 2025 (that’s a week before Black Friday) and run through Cyber Monday, ending approximately Monday, December 1, 2025. That gives you a window of about 10–11 days to shop in-stores and at at thewhitecompany.com/us/.

In past years, The White Company has launched its Black Friday / White Weekend / Cyber Monday promotions over that same kind of span, sometimes starting just ahead of Black Friday and continuing through the weekend and into Monday. You’ll likely see promo emails, previews or early-access hints in early to mid November.

What to Expect: Discounts, Categories & Timing

Here’s what you can plan for, drawn from past sales:

Discount on full-price: Usually around 20% off full-priced items, via a promo code.
Sale / clearance items: Deeper markdowns show up during the event as stock needs to move. For things like bedding, towels, throws, older colors or less popular sizes, you can often get 40-60% off.
Categories likely included: Bedding & linens, robes & loungewear, home fragrance (candles, oils, diffusers), Christmas décor, gift sets, and luxury basics like duvet covers or pillows.

Last Year’s Black Friday Ad

Black Friday Ad History

Are you interested in seeing an archive of The White Company’s older Black Friday ads? Then follow the links below to view the last few years of ad history.

2024: Page 1 and 2.
2023: Page 1 and 2.
2022: Page 1 and 2.
2021: Page 1.
2020: Page 1.
2019: Page 1 and 2.
2018: Page 1.
2016: Page 1, 2 and 3.
2015: Page 1, 2 and 3.

Questions & Comments

What are you planning on getting at The White Company this holiday weekend? Some new wine glasses or bed linen? Maybe a new dress? Let us know in the comments.

Theory Black Friday 2025 Sale – What to Expect & When

September 15, 2025 BlackerFriday.com Leave a comment

Theory’s Black Friday 2025 sale is just around the corner, and based on past years, you can expect some clear patterns in timing, discounts, and the types of items that are usually included. Here’s a look at when the sale is expected, what items typically see the largest markdowns, the range of discounts, and examples from last year to give you a sense of what might return this year.

Expected Black Friday 2025 Sale Dates

Early access for app users is expected to begin on Thursday, November 14, 2025. This usually gives you a head start on popular sizes and styles before the general public can shop. Early access is likely to run through Sunday, November 17, 2025 at 3:59 AM EDT or until supplies last. After that, the sale opens to everyone at theory.com and is expected to continue through Sunday, November 30, 2025 at 11:59 PM PST. Free shipping, returns, and exchanges are often included for online orders during this period, though final sale items cannot be returned.

Last year showed that it wasn’t always worth jumping in early. On Black Friday itself, Theory surprised everyone with improved offers: up to 60% off select styles in the app and up to 40% off sitewide on everything else. Then on Cyber Monday, the sitewide 40% off returned for one day only, but with an extra 10% off on top. That meant the best deals were actually for those who waited until Cyber Monday (this year that’s on December 1, 2025). It’s possible a similar pattern could happen again in 2025, so patience might pay off.

Typical Discounts and Deals

Most full-price items included in the sale are expected to be around 25% off. Outerwear, including coats, jackets, and blazers, usually receives the deepest discounts, sometimes up to 40% off. Items marked at 41% off or higher are typically final sale, meaning you cannot return, exchange, or get credit for them. Some select items and new arrivals may be excluded, and the sale usually does not apply to Outlet stores or previous purchases. Discounts cannot be combined with other promotions.

Given last year’s pattern, it’s worth keeping an eye on the Theory app for surprise upgrades to discounts, especially on Black Friday and Cyber Monday.

What to Buy

If you want the best value, outerwear is where you’re likely to see the largest savings. A winter coat or tailored blazer can cost a lot full price, so even a 30–40% discount is significant. Wardrobe staples like sweaters, simple tops, and pants in neutral colors often appear in the 25% off category, making them safe items to grab. High-end material pieces, like cashmere, wool, or leather, can also be worth checking if they are included, though final sale rules may apply.

Last Year’s Black Friday Ad

Black Friday Ad History

What were the featured doorbuster deals at Theory’s Black Friday sale last year? How about two or three years ago? Follow the archive links to view the last few years of ad history to find out.