Updated on Wednesday, November 26, 2025: Zales’ Black Friday 2025 sale is now live! If you’re planning to shop this holiday season, it helps to know the timing, discount levels, exclusions, and types of jewelry included. Below, we break down everything you need to know based on the confirmed 2025 sale.

Black Friday 2025 Sale Dates

Zales’ official Black Friday 2025 sale runs from Thursday, November 20 through Sunday, November 30, 2025, at 5:59 AM CST. A separate Cyber Monday sale will follow afterwards. The sale is available both in-store and online at zales.com.

How Big the Discounts Are

Zales is offering two main types of savings:

• Up to 50% off Black Friday specials on select featured items.
• Up to 40% off nearly everything else in-stock, no promo code required. Sale prices are reflected directly on qualifying items.

Most jewelry, including fashion pieces, engagement rings, watches, and more, will have the discounted price already applied. Some items may have had interim markdowns before the sale, so the price you see may reflect both prior and Black Friday discounts.

Featured Black Friday 2025 Deals

Here are some of the top Black Friday 2025 deals:

• 1 CT. T.W. Journey Lab-Grown Diamond Curved Bar Necklace in Sterling Silver (F/VS2) – $399.98, 45% off (Was $729)
• 1 CT. T.W. Lab-Grown Diamond Graduated Line Necklace in 10K White Gold (F/VS2) – $1,099.98, 50% off (Was $2,199)
• 1/2 CT. T.W. Lab-Grown Diamond Rounded Triple Row Band in 10K White Gold (F/VS2) – $499.98, 50% off (Was $999)
• Blue Lab-Created Sapphire & 3/8 CT. T.W. Lab-Grown Diamond Hoop Earrings in Sterling Silver (F/VS2) – $299.98, 45% off (Was $549)
• 5 CT. T.W. Lab-Grown Diamond Tennis Bracelet in 10K White Gold (F/SI2) – $1,999.98, 43% off (Was $3,500)
• 1 CT. T.W. Journey Lab-Grown Diamond Hoop Earrings in Sterling Silver (F/VS2) – $299.98, 59% off (Was $729)
• 1-1/2 CT. T.W. Princess-Cut Certified Lab-Grown Diamond Frame Engagement Ring in 14K White Gold (F/VS2) – $1,399.98, 44% off (Was $2,499.99)
• 1/4 CT. Lab-Grown Diamond Solitaire Chain Bracelet in Sterling Silver (F/VS2) – $99.98, 49% off (Was $195)
• 1/2 CT. T.W. Certified Lab-Grown Diamond Solitaire Stud Earrings in 14K White Gold (F/VS2) – $249.98, 54% off (Was $549)
• 1 CT. T.W. Lab-Grown Diamond Fashion Band in Sterling Silver (F/VS2) – $399.98, 45% off (Was $729)
• 2-1/4 CT. T.W. Princess-Cut Certified Lab-Grown Diamond Engagement Ring in 14K White Gold (F/VS2) – $1,999.98, 47% off (Was $3,799.99)
• 2 CT. T.W. Oval Certified Lab-Grown Diamond Bridal Set in 14K White Gold (F/VS2) – $2,499.98, 38% off (Was $3,999.99)
• 4-1/2 CT. T.W. Certified Lab-Grown Diamond Engagement Ring in 14K White Gold (F/VS2) – $4,999.98, 41% off (Was $8,499.99)
• 1 CT. T.W. Certified Lab-Grown Diamond Solitaire Pendant & Drop Stud Earrings Set in Sterling Silver (I/SI2) – $149.98, 63% off (Was $399.99)
• 3/4 CT. T.W. Diamond Solitaire Hidden Frame Stud Earrings in 10K White Gold (I/I2) – $749.98, 56% off (Was $1,699.99)

These deals highlight lab-grown diamond jewelry, engagement rings, bracelets, earrings, and pendants, with discounts from 35% to over 60% off.

Exclusions to Expect

Official exclusions for the 2025 sale include:

• From This Moment and Lab-Grown Diamond solitaire rings
• Shahla designer collection
• Timepieces outside featured brands
• Licensed sports team jewelry
• Specially priced items, Charms, Internally Flawless, Stellar Allure, Trend Spotlight, Whimly, Zales Essentials, Men’s Edit
• Clearance, closeouts, pre-owned watches, pre-owned jewelry, and rental items
• Customized items, Diamond Events, loose stones, protection plans, and prior purchases

Some new items, designer brands, or exclusive collections may also be excluded. Offers cannot be combined with any other coupon or promotion.

Shipping & Return Policy

Zales offers free shipping in the U.S. on online orders with no minimum purchase. Their standard 60-day risk-free return policy applies, and during the holidays, returns may be extended into January for extra flexibility.

Zales Black Friday 2025 Ad & Official Terms

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Comparing with Other Sales

One thing to keep in mind is that some of Zales’ Black Friday prices may not be dramatically different from what you’ll find during other big events, like Labor Day or Valentine’s Day sales. For certain items, the savings are bigger during Black Friday, but for others, the discounts are fairly similar.

If you’re shopping for a specific type of ring or necklace, it’s worth checking other jewelry stores too. Costco, for example, has competitive pricing on diamond jewelry. Comparing across retailers can help make sure you’re actually getting the best deal.

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Black Friday Ad History

We’ve built quite an archive of Zales’ previous Black Friday ads over the years. Follow the links below to view the ad history.

• 2025: Page 1, 2 and 3.
• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
• 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
• 2021: Page 1, 2 and 3.
• 2020: Page 1 and 2.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2 and 3.
• 2017: Page 1 and 2.

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Questions & Comments

What new jewelry are you planning on buying this upcoming holiday weekend at Zales? Getting something for yourself or are you shopping for the perfect Christmas gift? Maybe an engagement ring for one lucky girl? Let us know in the comments below.